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Old 29th September 2007, 12:34   #1
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Default Elantra & Tucson - phased out.

HMIL has decided to phase out the Elantra which did single digit sales last month and also plan to replace the Tuscon with the Santa Fe. Apparently the Elantra sold 2 units - - yes 2 units only last month.

Read about it here
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Old 29th September 2007, 12:35   #2
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then there will be huge discounts on whatever they have in stock.
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Old 29th September 2007, 12:36   #3
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Looks like the new Elantra will come sooner than expected. Even the Tuscon didnt sell in great numbers. Hope the new cars come with a better price tag. Hyundai have disappointed with the Getz diesel pricing.
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Old 29th September 2007, 12:40   #4
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Elantra was a nice car but poorly marketed & it carried an Hyundai badge !
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Old 29th September 2007, 15:25   #5
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Okay with the Elantra, but I am darn surprised that the Tucson has not sold well in India. Especially when the CRV is a hot-seller. The Tucson had a nice engine and pretty well-sorted ride / handling characteristics.

Even after all these debacles, Hyundai prices their new diesel Getz at 6.6 lacs OTR Mumbai!
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Old 29th September 2007, 16:17   #6
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Sad about the Elantra - it had the potential to grab the mid-segment diesel slot that has been dominated by the Octavia and which is now under invasion by the Fiesta and Magnum Optra. One more victim of bad pricing. And the Diesel Getz could have given the Swift Diesel a run for the money
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Old 29th September 2007, 16:57   #7
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I drove the Petrol Elantra in Canada. Hated it!

Quote:
Originally Posted by normally_crazy View Post
Apparently the Elantra sold 2 units last month.
Fiat must be very happy to see this. At least their Palio outsells some car.
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Old 29th September 2007, 17:38   #8
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Quote:
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I drove the Petrol Elantra in Canada. Hated it!


really? i drove the 1.8 petrol here and it was pretty nice. gave crappy mileage though.
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Old 29th September 2007, 18:27   #9
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The Tuscon here is(was) a CBU from Korea.
Badly priced for a hyundai.If only they assembled it here....
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Old 29th September 2007, 18:33   #10
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2 unit only?? this is a disaster.I havent droven none of them neither elentra nor tuscan but it cant be anything but their poor FE.
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Old 29th September 2007, 18:43   #11
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2 unit only?? this is a disaster.I havent droven none of them neither elentra nor tuscan but it cant be anything but their poor FE.
How about poor pricing? That is what killed them.
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Old 29th September 2007, 18:52   #12
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2 units a month! That smacks of some sales strategy gone haywire at its grassroots.
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Old 29th September 2007, 19:43   #13
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Quote:
Originally Posted by nitrous View Post
The Tuscon here is(was) a CBU from Korea.
Badly priced for a Hyundai.If only they assembled it here....
Well the Passat is assembled here see what they have done to the pricing.

Hyundai only managed to get their pricing right for three products,
One the Santro
Two the Accent
Three the Sonata (old)

Then they thought they have a name so they can sell anything for any price which started with their so called SUV which bombed. They should have woken up then.
The Accent sold due to its novelty pricing and shape. The price advantage started getting lesser points for the sales graph due to its dated looks later on in the years. The last i know they had a stripped down version with power steering and a/c OTR for 5.5 lakhs. Thats a great value.
The Sonata was a looker and offered VFM. Then it was a whole lot cheaper than the Accord with as many if not more features.
This does not mean one can push anything down the throats of people. GM is the only one which diligently pushes high priced cars to us and fails and yet again does the same thing around. Another one thats going to bite the dust because of the pricing is the Passat.
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Old 29th September 2007, 23:49   #14
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Quote:
Originally Posted by V-16 View Post
The Accent sold due to its novelty pricing and shape. The price advantage started getting lesser points for the sales graph due to its dated looks later on in the years. The last i know they had a stripped down version with power steering and a/c OTR for 5.5 lakhs. Thats a great value.
When Hyundai were planning to launch Accent in India, MARG did some market research for them. Hearsay is that Hyundai was planning to launch Accent at 50k lower than Esteem, and priced it above after taking MARG's advice. Apparently people thought that cheaper car is no upgrade. What I am trying to hint at is the margin they were working with all the while.
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Old 30th September 2007, 10:00   #15
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Default I told you so!

A couple of months ago, i mentioned in a post that Hyundai was in bad shape and a good number of folks were up in arms against that statement. They need to figure out that they are not in the same league as Honda/Toyota. the new Sonata should be priced at around the Civic level and the Azera (i drove one recently) which is in a different league as compared to the sonata be priced below the accord. The Tuscon ought to have been priced in the 12-13L OTR bracket and it would have been a run-away success. The Elantra - i guess has the space, but suffers from the hyundai family problem - lacks aspirational value once it crosses the 8L figure.
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