Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 13th February 2009, 11:07   #31
BHPian
 
Join Date: Dec 2006
Location: Delhi
Posts: 477
Thanked: 24 Times
Cool

Did anyone notice the new ad calls it 'SAFARI DICOR' and NOT 'TATA SAFARI DICOR' like before, with just a small tata logo at the bottom of the screen.

Thats a first.

Elito
Elito11 is offline   Reply With Quote
Old 13th February 2009, 11:10   #32
Senior - BHPian
 
ashthedivx's Avatar
 
Join Date: Feb 2007
Location: Delhi
Posts: 1,351
Thanked: 22 Times
Default

Saw the ad yesterday only, found it NICE !! Though didn't like dual tone safari placed at the end.
ashthedivx is offline   Reply With Quote
Old 13th February 2009, 12:51   #33
Senior - BHPian
 
canonball's Avatar
 
Join Date: Dec 2006
Location: Mumbai
Posts: 1,466
Thanked: 188 Times
Default

Anybody notice that the door mirrors have the indicators integrated into them. You can see them on the car in the last short where you see the car on the Hill. I think theres are some subtle changes in this car although more cosmetic I presume!

They also seem to have switched to a two tone paint scheme the cladding is silver the car is black/dark blue or some dark color

Last edited by canonball : 13th February 2009 at 12:52.
canonball is offline   Reply With Quote
Old 13th February 2009, 14:11   #34
Senior - BHPian
 
Ym-enjn's Avatar
 
Join Date: Jun 2008
Location: Jaipur
Posts: 1,039
Thanked: 54 Times
Default

Excelent music and nice ad which emphasise on the brand rather then on selling a car. They sure know how to make a brand.
Ym-enjn is offline   Reply With Quote
Old 13th February 2009, 14:19   #35
Senior - BHPian
 
extreme_torque's Avatar
 
Join Date: Feb 2005
Location: Melbourne
Posts: 3,546
Thanked: 1,317 Times
Default

Quote:
Originally Posted by canonball View Post
Anybody notice that the door mirrors have the indicators integrated into them. You can see them on the car in the last short where you see the car on the Hill. I think theres are some subtle changes in this car although more cosmetic I presume!

They also seem to have switched to a two tone paint scheme the cladding is silver the car is black/dark blue or some dark color
You beat me to it... i saw them as well. Another minor facelift for the Safari on the way?
extreme_torque is offline   Reply With Quote
Old 13th February 2009, 14:29   #36
Senior - BHPian
 
canonball's Avatar
 
Join Date: Dec 2006
Location: Mumbai
Posts: 1,466
Thanked: 188 Times
Default

extreme torque feels good to get that - they displayed a car with that type of mirror at the 08 Delhi auto show I recall seeing pics. Did you notice what they have done in place where the old indicator used to be on the fender I forgot to see taht spoy, the mirror caught my attention. They would not have got new dye tooling for new fender instead they might have put some badging to plug the hole.


Been trying to call my tata insider but the guys phone is switched of this usually happens when he is on holiday or at training in the pune plant = new car launch.

Last edited by canonball : 13th February 2009 at 14:34.
canonball is offline   Reply With Quote
Old 16th February 2009, 05:21   #37
abk
BHPian
 
abk's Avatar
 
Join Date: Sep 2008
Location: NOIDA / Gurgaon
Posts: 276
Thanked: 8 Times
Default

Quote:
Originally Posted by bblost View Post
If I remember correctly that was based on the movie soundtrack, "Requiem for a Dream".

and that should be easy to find.
Dear bblost, I could not find the song on the web. Any direct links or other pointers? This song has been haunting me & I need it
abk is offline   Reply With Quote
Old 16th February 2009, 10:17   #38
BHPian
 
Join Date: Apr 2008
Location: Gurgaon
Posts: 293
Thanked: 43 Times
Default

Here you go! The mp3 link is also there

Tata Safari Dicor ‘Reclaim Your Life’ Ad What an Advertise-Meant?

I used "Audacity" to cut the last part to eliminate the man's voice, and gave a fadeout. Now its my ringtone!
reppy is offline   Reply With Quote
Old 20th February 2009, 02:05   #39
abk
BHPian
 
abk's Avatar
 
Join Date: Sep 2008
Location: NOIDA / Gurgaon
Posts: 276
Thanked: 8 Times
Default

Quote:
Originally Posted by reppy View Post
Here you go! The mp3 link is also there

Tata Safari Dicor ‘Reclaim Your Life’ Ad What an Advertise-Meant?

I used "Audacity" to cut the last part to eliminate the man's voice, and gave a fadeout. Now its my ringtone!
Dear reppy, thanks a lot! However, I bumped into that URL well before I posted my request here on TBHP. Unfortunately, all the google-ing did not give me what i was hoping for: the complete original song, that is, if one exists. I searched using the couple of lines of lyrics but all futile. My search continues..
abk is offline   Reply With Quote
Old 21st February 2009, 11:13   #40
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 47,713
Thanked: 88,942 Times
Default

"If you looked back on your life, what would you remember ?"

Salute to the team behind this ad! Image is a huge selling point for the Safari; Tata knows this only too well. What a fantastic way to make a lifestyle positioning. Tata Motors has always had the best tv ads, but this one takes the cake.
GTO is offline   Reply With Quote
Old 21st February 2009, 12:15   #41
Senior - BHPian
 
Red Liner's Avatar
 
Join Date: Aug 2006
Location: Bangalore
Posts: 2,176
Thanked: 1,101 Times
Default

Quote:
Originally Posted by Ym-enjn View Post
They sure know how to make a brand.
You wish they apply that to their cars? Just asking mates
Red Liner is offline   Reply With Quote
Old 2nd March 2009, 14:41   #42
BHPian
 
Join Date: Oct 2008
Location: Special admin zone of Hyderabad
Posts: 271
Thanked: 6 Times
Default Interesting reactions from ad agencies on Tata Safari ad

I have been trying to decide which SUV to buy for some time now and postponing it since the "perfect" one never comes along. My google alert on Safari brought up this interesting article on New safari ad. You can see the details at afaqs! > news & features > Tata Safari Dicor: 'Reclaim Your Life' in New Zealand

Some rather interesting observations from Industry folks apart from decent history of brand and ads from the past. I wanted to get some reactions from TBHPians on validity of these comments (not the vehicle itself).

1) as quoted from one of the honchos- "ad may suffer from a ‘TG (target group) mismatch’. But life is about balancing passion with action. You cannot let one go for the other. This film is about giving up the ‘corner room’ and then living life. Interesting from an execution perspective but my hunch is that an average Safari user is not the corner room, VIP lounge guy anyway – he is the earthy, outdoorsy guy and the brand communication may miss the real Safari audience,Somehow it talks to a much more expensive, high end SUV buyer."

what I think : Target group mismatch seems to be complete non-sense to me. I guess many folks between 30-45 year bracket own safari on TBHP - and all of them seek a work-life balance and need a vehicle which can do both the things. The ad does not ask me to "give up my office or the airline lounge" but add a healthy dose of outdoors - to go where others dont - and to have good memories of it. I marvel at pictures of Tanveer in Rajasthan - and my own memories of taking a capable vehicle offroad in sands in dubai - but apart from a few memories of doing some nifty coding - dont want to remember much of my office life.

Does it speak only to high end SUV buyer - they wouldnt buy Safari. They will sit at back seat of CRV or Pilot or Prado (extremely capable offroader but these guys wont take 35 lakh+ vehicle to the potholers) with all attendant creature comforts - carry golf kit - not the tent and the barbeque kit

2) "I think the prettiness in this film robs the brand of realism!" and the disbelief factor

Prettiness is fine in an ad which wants you to experience wilderness, there is beauty in Indian outdoors as well - however I do feel the tent pitched on cliff side was quite stupid. Dont recall any tents which have a solid floor to support a full grown man suspended in air - unnecessary as a tent shot at high altitude would have done the same magic.

3) “If it’s a life statement by the brand, it should be thought provoking and not preachy.”

Your opinion guys - preachy ? - I found it teasing - not to the same extent as the old ones - but if you've been there - that misty smelling of fresh clean cold air on a mountain top or the strange sensation of non-chlorinated water up your nostril..makes you want to go there again and again.


Now only if this car was without the niggles and issues and potential lemons... I would have bought it by now cash down

Cheers
adzegeek is offline   Reply With Quote
Old 2nd March 2009, 15:14   #43
Team-BHP Support
 
karlosdeville's Avatar
 
Join Date: Jul 2006
Location: Pune
Posts: 9,618
Thanked: 8,037 Times
Default

The latest one is absolutely superb - beautifully executed. It has my vote as one of the most memorable.

Incidentally the earlier one had a sound track that had somewhat similar tones as "Requiem for a Dream", but it no way was is the same. Similar genre, thats it.
karlosdeville is offline   Reply With Quote
Old 2nd March 2009, 15:41   #44
BHPian
 
Join Date: Oct 2008
Location: Special admin zone of Hyderabad
Posts: 271
Thanked: 6 Times
Default

Quote:
Originally Posted by rajchetan View Post
The adv Agency is Mudra. As per my knowledge Mudra do adv's for all TATA brands. (Titan, Fasttrack, Himaliya, tata Motors, Tata Steel, ACC, TCS)
This one's done by O&M. and incidentally, the music is given by the same guy who did "You and I" hutch campaign.
Tata Motors was with Draftfcb (they did the Indica work for them - but not Safari ever) along with Voltas and Tata Tele - TCS also went with Draftfcb for "experience certainity" campaign. I guess they decide to hire agencies on company brand basis now
adzegeek is offline   Reply With Quote
Old 25th March 2009, 14:23   #45
BANNED
 
Join Date: Nov 2004
Location: Bangalore / Madras
Posts: 1,980
Thanked: 14 Times
Default

Two old print advertisements for the (old) Safari

Name:  safari ad1.jpg
Views: 4045
Size:  28.6 KB Name:  safari ad2.jpg
Views: 3028
Size:  28.2 KB
hrag is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
A new beginning - Tata Safari 2.2 VTT DICOR EX QUARTZ BLACK verditer Test-Drives & Initial Ownership Reports 175 28th June 2016 23:05
My Bull - TATA SAFARI Dicor 2.2 VTT Lx - Booked, Bought and Now Reclaiming my life! bglsrini Test-Drives & Initial Ownership Reports 324 27th November 2009 16:27
Tata Safari Dicor LX 4 X 2 or Safari Dicor EX 4 x 2 Digitalmafia SUVs, MUVs & 4x4s 55 1st June 2009 17:31
New TATA Safari Dicor Advertisement dadu The Indian Car Scene 4 2nd February 2009 10:21
Safari 3.0 dicor or 2.2 VTT dicor ? tabrez02 SUVs, MUVs & 4x4s 49 30th December 2008 12:56


All times are GMT +5.5. The time now is 06:08.

Copyright ©2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks