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Old 3rd December 2007, 21:52   #1
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Default New TATA Safari Dicor 2.2 VTT advertisement

Has anybody seen the new TATA Safari Dicor 2.2 VVT ad on TV? It runs really long and explains each of the features one by one meticulously. It almost sounds like a TV Channel road test. That is probably the reason why "Headlines Today" channel had a small bar on the left upper corner marked "ADVT"

Is this a new trend in advertising or is the volume of sales of the brand new Tata Safari Dicor 2.2 VVT not as much as Tata expected?
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Old 4th December 2007, 10:26   #2
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Tata always seems to start off with long ads, which then get edited.

I remember to check out any white Safari that I see nowadays in Chennai for the VTT badge, and most of them carry the badge (no it is not the same set of cars) .

So I guess they seem to have got a good response, but Safari would never become a volume seller like the Innova or a Scorpio.
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Old 4th December 2007, 11:00   #3
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Anyone got a youtube link?
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Old 4th December 2007, 12:07   #4
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here u go

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Old 4th December 2007, 12:10   #5
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This is the "LINES" adv, the other NEW one ppl are looking for is not available on youtube yet.

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Old 4th December 2007, 12:13   #6
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Yup, agree with dadu, this is the old one. I haven't seen the new one yet.
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Old 4th December 2007, 12:36   #7
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sorry i thought its the ad we were talking about.

anyways,its great that they have a new one,waiting to check it out
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Old 5th December 2007, 17:36   #8
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Does anybody know whose music it is? This is one among the coolest ads I have seen...

Almost makes me sell myself and buy it...!
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Old 5th December 2007, 18:35   #9
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I saw it on NDTV last week or so.. Advt looks more like test drive of the vehicle by the channel.
Anyways i liked the advt ....
Till now all Safari advertisements are eye catching... I just love it
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Old 5th December 2007, 19:45   #10
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"LINES" ad itself was a big ad, and i am sure they must have spent a big budget on it. (Not to mention that I LOVED IT, like most other Safari ads)

Why a new ad so soon? Product has not clicked with the masses as they expected?
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Old 5th December 2007, 19:50   #11
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Quote:
Originally Posted by CrAzY dRiVeR View Post
"LINES" ad itself was a big ad, and i am sure they must have spent a big budget on it. (Not to mention that I LOVED IT, like most other Safari ads)
What makes you think it was big budget? There were no stars, no special effects? They would have spent a fraction of what chevrolet did with the UVA, saif and rani commercial.
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Old 5th December 2007, 20:01   #12
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The add is like a small test drive. But it is as good as the old safari adds.
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Old 5th December 2007, 21:13   #13
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What makes you think it was big budget? There were no stars, no special effects? They would have spent a fraction of what chevrolet did with the UVA, saif and rani commercial.
By Big budget he must be referring to time slot on TV channels. They charge almost a crore for 10 sec slot...
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Old 5th December 2007, 21:26   #14
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By Big budget he must be referring to time slot on TV channels. They charge almost a crore for 10 sec slot...
Its 5-6 lakhs/ 10 seconds and that too for something which is really really big with huge viewership... say a world cup final or an India pakistan match.
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Old 5th December 2007, 21:59   #15
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Quote:
Originally Posted by extreme_torque View Post
What makes you think it was big budget? There were no stars, no special effects?
Yes. You are right. I guess my liking for the ad gave me that feeling.
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Originally Posted by extreme_torque View Post
They would have spent a fraction of what chevrolet did with the UVA, saif and rani commercial.
Not to forget the Gorilla! That was a DUMB ad!
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Originally Posted by abbey4u View Post
By Big budget he must be referring to time slot on TV channels. They charge almost a crore for 10 sec slot...
Ya. TATA ads are usually lengthy. Then, after showing it for a week or two, they shows only parts of it.
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