New TATA Safari Dicor 2.2 VVT advertisement - Team-BHP

Murugan · 3rd December 2007, 20:52

Has anybody seen the new TATA Safari Dicor 2.2 VVT ad on TV? It runs really long and explains each of the features one by one meticulously. It almost sounds like a TV Channel road test. That is probably the reason why "Headlines Today" channel had a small bar on the left upper corner marked "ADVT"

Is this a new trend in advertising or is the volume of sales of the brand new Tata Safari Dicor 2.2 VVT not as much as Tata expected?

indivic · 4th December 2007, 09:26

Tata always seems to start off with long ads, which then get edited.

I remember to check out any white Safari that I see nowadays in Chennai for the VTT badge, and most of them carry the badge (no it is not the same set of cars) .

So I guess they seem to have got a good response, but Safari would never become a volume seller like the Innova or a Scorpio.

tsk1979 · 4th December 2007, 10:00

Anyone got a youtube link?

simply_sunny001 · 4th December 2007, 11:07

here u go

YouTube - Tata safari dicor 2.2

dadu · 4th December 2007, 11:10

This is the "LINES" adv, the other NEW one ppl are looking for is not available on youtube yet.

Quote:

Originally Posted by simply_sunny001

here u go

YouTube - Tata safari dicor 2.2

tsk1979 · 4th December 2007, 11:13

Yup, agree with dadu, this is the old one. I haven't seen the new one yet.

simply_sunny001 · 4th December 2007, 11:36

sorry i thought its the ad we were talking about.

anyways,its great that they have a new one,waiting to check it out

Trapezio · 5th December 2007, 16:36

Does anybody know whose music it is? This is one among the coolest ads I have seen...

Almost makes me sell myself and buy it...!

sushrutha · 5th December 2007, 17:35

I saw it on NDTV last week or so.. Advt looks more like test drive of the vehicle by the channel.
Anyways i liked the advt ....
Till now all Safari advertisements are eye catching... I just love it

CrAzY dRiVeR · 5th December 2007, 18:45

"LINES" ad itself was a big ad, and i am sure they must have spent a big budget on it. (Not to mention that I LOVED IT, like most other Safari ads)

Why a new ad so soon? Product has not clicked with the masses as they expected?

extreme_torque · 5th December 2007, 18:50

Quote:

Originally Posted by CrAzY dRiVeR

"LINES" ad itself was a big ad, and i am sure they must have spent a big budget on it. (Not to mention that I LOVED IT, like most other Safari ads)

What makes you think it was big budget? There were no stars, no special effects? They would have spent a fraction of what chevrolet did with the UVA, saif and rani commercial.

Ford_madhan · 5th December 2007, 19:01

The add is like a small test drive. But it is as good as the old safari adds.

abbey4u · 5th December 2007, 20:13

Quote:

Originally Posted by extreme_torque

What makes you think it was big budget? There were no stars, no special effects? They would have spent a fraction of what chevrolet did with the UVA, saif and rani commercial.

By Big budget he must be referring to time slot on TV channels. They charge almost a crore for 10 sec slot...

extreme_torque · 5th December 2007, 20:26

Quote:

Originally Posted by abbey4u

By Big budget he must be referring to time slot on TV channels. They charge almost a crore for 10 sec slot...

Its 5-6 lakhs/ 10 seconds and that too for something which is really really big with huge viewership... say a world cup final or an India pakistan match.

CrAzY dRiVeR · 5th December 2007, 20:59

Quote:

Originally Posted by extreme_torque

What makes you think it was big budget? There were no stars, no special effects?

Yes. You are right. I guess my liking for the ad gave me that feeling.

Quote:

Originally Posted by extreme_torque

They would have spent a fraction of what chevrolet did with the UVA, saif and rani commercial.

Not to forget the Gorilla!

That was a DUMB ad!

Quote:

Originally Posted by abbey4u

By Big budget he must be referring to time slot on TV channels. They charge almost a crore for 10 sec slot...

Ya. TATA ads are usually lengthy. Then, after showing it for a week or two, they shows only parts of it.

3rd December 2007, 20:52	#1 (permalink)
Murugan BHPian Join Date: Apr 2007 Location: Chennai Posts: 185	New TATA Safari Dicor 2.2 VVT advertisement Has anybody seen the new TATA Safari Dicor 2.2 VVT ad on TV? It runs really long and explains each of the features one by one meticulously. It almost sounds like a TV Channel road test. That is probably the reason why "Headlines Today" channel had a small bar on the left upper corner marked "ADVT" Is this a new trend in advertising or is the volume of sales of the brand new Tata Safari Dicor 2.2 VVT not as much as Tata expected?

4th December 2007, 10:00	#3 (permalink)
tsk1979 Team-BHP Moderator Join Date: Feb 2005 Location: Noida, New Delhi Posts: 8,520 View My Garage	Anyone got a youtube link? __________________ Reclaiming.....!

4th December 2007, 11:07	#4 (permalink)
simply_sunny001 BHPian Join Date: Jun 2007 Location: noida Posts: 661 View My Garage	here u go YouTube - Tata safari dicor 2.2 __________________ 2006 Tata Safari 3.0 L 2005 Enfield Bullet Electra 350 2004 Maruti Zen

4th December 2007, 11:13	#6 (permalink)
tsk1979 Team-BHP Moderator Join Date: Feb 2005 Location: Noida, New Delhi Posts: 8,520 View My Garage	Yup, agree with dadu, this is the old one. I haven't seen the new one yet. __________________ Reclaiming.....!

4th December 2007, 11:36	#7 (permalink)
simply_sunny001 BHPian Join Date: Jun 2007 Location: noida Posts: 661 View My Garage	sorry i thought its the ad we were talking about. anyways,its great that they have a new one,waiting to check it out __________________ 2006 Tata Safari 3.0 L 2005 Enfield Bullet Electra 350 2004 Maruti Zen

4th December 2007, 09:26	#2 (permalink)
indivic BHPian Join Date: Jun 2007 Location: Chennai Posts: 151	Tata always seems to start off with long ads, which then get edited. I remember to check out any white Safari that I see nowadays in Chennai for the VTT badge, and most of them carry the badge (no it is not the same set of cars) . So I guess they seem to have got a good response, but Safari would never become a volume seller like the Innova or a Scorpio.

5th December 2007, 16:36	#8 (permalink)
Trapezio BHPian Join Date: May 2007 Location: Abd Posts: 100	Does anybody know whose music it is? This is one among the coolest ads I have seen... Almost makes me sell myself and buy it...!

5th December 2007, 17:35	#9 (permalink)
sushrutha BHPian Join Date: Mar 2006 Location: Chikmagalur/Bangalore Posts: 375 View My Garage	I saw it on NDTV last week or so.. Advt looks more like test drive of the vehicle by the channel. Anyways i liked the advt .... Till now all Safari advertisements are eye catching... I just love it __________________ Honda City Maruti ZEN - SOLD Maruti 800 Bajaj Pulsar

5th December 2007, 18:45	#10 (permalink)
CrAzY dRiVeR Senior - BHPian Join Date: Jun 2006 Location: Chennai !!! (tvm?) Posts: 2,956 View My Garage	"LINES" ad itself was a big ad, and i am sure they must have spent a big budget on it. (Not to mention that I LOVED IT, like most other Safari ads) Why a new ad so soon? Product has not clicked with the masses as they expected? __________________ I'm far from perfect. I hope i can improve. Thats why i'm here!

5th December 2007, 19:01	#12 (permalink)
Ford_madhan BHPian Join Date: Oct 2007 Location: chennai Posts: 79	The add is like a small test drive. But it is as good as the old safari adds.

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