Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 16th December 2007, 15:25   #1
Distinguished - BHPian
 
CrAzY dRiVeR's Avatar
 
Join Date: Jun 2006
Location: Bangalore / TVM
Posts: 8,958
Thanked: 16,679 Times
Default Ford to partner with M&M in India?

First thing that may come in your mind is- M&Ms partnership with Renault.
Quote:
“the partnership contract between Renault and M&M is clear and well-defined. Both of us are free to hook up with other companies and do what makes sense for our business. The only defining clause is that neither can get into a segment that competes with the Logan”.
Ford may hitch ride with M&M- Automobiles-Auto-News By Industry-News-The Economic Times

CrAzY dRiVeR is offline   Reply With Quote
Old 16th December 2007, 16:16   #2
BHPian
 
wolfinstein's Avatar
 
Join Date: Feb 2006
Location: New Delhi
Posts: 994
Thanked: 14 Times
Default

What comes into the mind is..." AGAIN" , I think M&M is better off without Ford.
wolfinstein is offline   Reply With Quote
Old 16th December 2007, 17:41   #3
Senior - BHPian
 
DirtyDan's Avatar
 
Join Date: Jul 2007
Location: Dharamsala
Posts: 1,798
Thanked: 745 Times
Default Ford was Mahindra in N. America

Mahindra better discover customer service and marketing. Ford better rediscover simplicity in engineering. Perhaps the 2 are a match. If on the other hand Ford learns Mahindra service and Mahindra starts letting the accountants do design like Ford has, both companies may be autioned off for the price of a song on Ebay.
DirtyDan is online now   Reply With Quote
Old 16th December 2007, 18:04   #4
Senior - BHPian
 
Join Date: Mar 2005
Location: N.A
Posts: 6,834
Thanked: 1,503 Times
Default

Quote:
Originally Posted by DirtyDan View Post
Mahindra better discover customer service and marketing. Ford better rediscover simplicity in engineering. Perhaps the 2 are a match.
Ford started off in India as Mahindra Ford India Limited - a 50:50 joint venture so they've been there, done that. It was Ford that decided that they are better off without Mahindra, so why is there a sudden change of heart?

Last edited by Steeroid : 16th December 2007 at 18:06.
Steeroid is offline   Reply With Quote
Old 16th December 2007, 18:27   #5
Distinguished - BHPian
 
condor's Avatar
 
Join Date: Jun 2006
Location: Speed-brkr City
Posts: 10,738
Thanked: 4,316 Times
Default

Quote:
DirtyDan : Perhaps the 2 are a match. If on the other hand Ford learns Mahindra service and Mahindra starts letting the accountants do design like Ford has, both companies may be autioned off for the price of a song on Ebay.
A case of mutual destruction ?

Question is Why. Ford already has a base in India. And if M&M does forge this alliance, what's Renault going to do ? And Nissan is already here.
condor is offline   Reply With Quote
Old 16th December 2007, 18:44   #6
BHPian
 
DocG's Avatar
 
Join Date: Nov 2007
Location: Mumbai - Singapore - Cali - Sydney - S.Korea
Posts: 870
Thanked: 6 Times
Default

hmmm the Ford Escort was a joint venture right...that sure worked well!?!
why try to rekindle a failed romance? Ford should look elsewhere or should play the game on their own!
Once bitten twice shy
DocG is offline   Reply With Quote
Old 16th December 2007, 21:08   #7
Distinguished - BHPian
 
4x4addict's Avatar
 
Join Date: Nov 2007
Location: Chennai
Posts: 3,974
Thanked: 2,497 Times
Default

Quote:
Originally Posted by Steeroid View Post
Ford started off in India as Mahindra Ford India Limited - a 50:50 joint venture so they've been there, done that. It was Ford that decided that they are better off without Mahindra, so why is there a sudden change of heart?
Typical strategy of multi-nationals have been to tie up with a local company to get a foot hold and then eventually buy out the local stake. I am not sure what benefit Ford gets from Mahindra at this point. When they initially launched they they needed a partner. Not any more.

If any of you remember the reason they split with Mahindra. It was because they wanted to do a 300 crore expansion and Mahindra couldn't come up with their share so they decided to split.

Multinational companies in general are not willing to share the spoils unless they don't have a choice. Look at what Coke did to Thumps up? Buy the brand to get foot in and then kill it.
4x4addict is offline   Reply With Quote
Old 16th December 2007, 22:31   #8
Senior - BHPian
 
snaronikar's Avatar
 
Join Date: Jun 2007
Location: Bengaluru
Posts: 2,845
Thanked: 23 Times
Default

Hope this marriage works...Or is it a marriage of convenience as they both need each other. But Ford is favouring Tata to take over both the Jaguar and Land Rover. Then why is this alliance?
snaronikar is offline   Reply With Quote
Old 16th December 2007, 22:33   #9
Senior - BHPian
 
Join Date: Mar 2005
Location: N.A
Posts: 6,834
Thanked: 1,503 Times
Default

Quote:
Originally Posted by 4x4addict View Post
Look at what Coke did to Thumps up? Buy the brand to get foot in and then kill it.


Who said they killed Thums Up? I get Thums Up in the drinks dispenser in my office in Dubai. I used to get Gold Spot and Limca in Nigeria.

Would Parle have managed that?

If anyone killed Thums Up it is the Indian people in their unholy craze for "phoren" stuff. Whatever is not made in India is fantastic, incredible etc. When we had MRF we worshipped Bridgestones, even paid premium to get them. Then Bridgestone started manufacturing in India and soon it became uncool - Michelins were then in. Pirellis even, provided they were "imported" and not made by Birla. Any model that wasnt made in India or even available commonly became desirable.

SORRY for that, guys. Couldnt resist it.

Last edited by Steeroid : 16th December 2007 at 22:37.
Steeroid is offline   Reply With Quote
Old 16th December 2007, 23:22   #10
Team-BHP Support
 
theMAG's Avatar
 
Join Date: May 2006
Location: Long Island, NY
Posts: 7,034
Thanked: 1,470 Times
Default

My gut feel is this alliance would be towards common distribution and sales channels
theMAG is offline   Reply With Quote
Old 17th December 2007, 10:22   #11
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 47,729
Thanked: 89,227 Times
Default

It clearly cant be for C segment sedans due to the Logan, nor about MUVs (M&M strength) or high-end sedans (M&M? LOL).

Entry level hatchback perhaps? What is this about?
GTO is offline   Reply With Quote
Old 17th December 2007, 10:56   #12
Senior - BHPian
 
adya33's Avatar
 
Join Date: Apr 2005
Location: Pune
Posts: 1,838
Thanked: 91 Times
Default

Quote:
Originally Posted by GTO View Post
Entry level hatchback perhaps? What is this about?
A model similar to FIAT & TATA tie-up?
But then again is FORD struggling so much?
adya33 is offline   Reply With Quote
Old 17th December 2007, 11:41   #13
Team-BHP Support
 
benbsb29's Avatar
 
Join Date: Nov 2006
Location: Brisbane
Posts: 8,022
Thanked: 3,478 Times
Default

I am surprised.. it should be 'Once bitten, Twice shy'.
benbsb29 is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Volvo India buys out JV partner. Now owns 100% of Indian operations GTO Commercial Vehicles 44 22nd August 2011 14:25
Renault can break ties with any partner, including M&M ( Mahindra ) aaggoswami The Indian Car Scene 47 16th April 2010 19:39
Ford finds new partner for Volvo Sarvodaya The International Automotive Scene 2 29th October 2009 19:05
Fiat: Tata Possible Partner In India hasopi The Indian Car Scene 25 25th April 2005 22:02


All times are GMT +5.5. The time now is 02:23.

Copyright ©2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks