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| The Indian Car Scene Swifts, Vtecs, Mahindras, Nanos and everything else on the Indian Car Scene. |
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| | #542 (permalink) |
| BHPian Join Date: Sep 2007 Location: Mumbai
Posts: 27
| Skoda represents a high end club today, wherein membership is rarefied. Through the pricing of Fabia, it wants to keep it that way. Profits will come, but it is not diluting the brand. Simply put, will you have the same respect for a 6.5 lakh Mercedes? Friends, we are in midst of a marketing wonder..enjoy it. It doesn't happen very often. |
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| | #543 (permalink) | |
| BHPian Join Date: Dec 2007 Location: Mumbai
Posts: 251
| Quote:
On the Grande Punto, its more difficult to comment. At a price a lakh or so above the 1.6, it would be in the same price range as the Swift ZXI.
__________________ _______________________________________ what would you like to live for? | |
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| | #545 (permalink) | |
| Senior - BHPian Join Date: Mar 2005 Location: N.A
Posts: 6,029
| Quote:
You wouldnt pay that kind of money for a Polo, would ya? Why then would someone pay so much for a Skoda clone, I wonder. Either Skoda is nuts, or the people who buy these things are.
__________________ It is no measure of health to be well adjusted to a profoundly sick society. - J Krishnamurti | |
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| | #546 (permalink) |
| BHPian Join Date: Mar 2005 Location: Mumbai
Posts: 486
| man... i had a problem with honda. this fabia thing makes my diatribe against honda totally pointless. it should be extremely interesting to see how this thing sells. Anyone here feel that the Fusion TdCi is more value for money ? Or for that matter even the Getz CRDi. And quailty levels of both these cars too should be at par if not better than the Fabia. If service costs of this Fabia are anywhere like has been discussed on the Skoda maintenance costs thread, then its going to be a very tough sell.
__________________ For all your days prepare And meet them ever alike When you are the anvil bear, When you are the hammer, strike. |
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| | #547 (permalink) | |
| BHPian Join Date: Dec 2007 Location: Mumbai
Posts: 251
| Quote:
80K is the OTR price difference between the Swift LXI and LDI in Mumbai. The invoice value difference is less. Can't comment on the features bit though - if they spec it with goodies like ABS, airbags, height adjustable seats etc, it could push well north of 6 lakhs
__________________ _______________________________________ what would you like to live for? | |
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| | #548 (permalink) | |
| BHPian Join Date: Jun 2007 Location: Trivandrum
Posts: 214
| Quote:
Marketing wonder or marketing blunder, that is yet to be decided. The fact is, the Indian consumer is really suspect of products that doesn't do good numbers. They automatically assume that something is wrong with the product. If this car doesn't take off, it might find it really difficult to do respectable numbers. If you look at it, both the Octavia and the Laura do very good numbers in their respectable segments. This strategy, might just come around to bite them in the back. | |
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| | #549 (permalink) |
| Senior - BHPian Join Date: Aug 2006 Location: Pune
Posts: 1,563
| What Skoda have not taken into consideration is the alternatives available.When the Octavia was launched[too an extent even the laura] what was the alternative available to the customer with regards to a diesel car.Is this the same in case of the Fabia right now. Just look at the case of the Skoda Suberp,has Skoda been able to elevate itself to Mercedes/BMW levels and been able to do well in this segment. Leaves me wondering what would have happened to our country without Maruti Suzuki Ltd.[This mantle is all set to be taken up by Tata now] |
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| | #550 (permalink) |
| BHPian Join Date: Jul 2004 Location: Pune
Posts: 423
| This premium skoda business has gone to Skoda's head and obviously lots of other people too. Skoda marketing has had to grapple with the poor image of the Skoda and you should look at Skoda advertising over the last 4 years in western europe especially UK on how they are trying to reposition the brand as value for money and sensible and not something to be embarrassed of. That's the origin of the brand, they want to be the Ikea of the autoworld. The entire company is orientated to that, not building premium products. The premium strategy will work in other underdeveloped markets provided the premium is slightly higher not crazily high because then there is a massive disconnect between product and price that just brand cannot bridge. Brands are not built on price, that would be every marketers dream, but on product and other factors or value intrinsic to the product. Brand perception does not come from price. The same will happen to the Fabia and people will inevitably realize its stupidly bad value for money. Nobody is going to spend 8-9 lakhs, even the rich, on a whim or some inexplicable brand value that only few perceive. Last edited by raul : 13th January 2008 at 22:45. |
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| | #551 (permalink) | |
| Senior - BHPian Join Date: Jun 2007 Location: Chennai
Posts: 1,861
| Quote:
I chickened out and spent less than half that on something completely different. Different economy, though, and had a job at the time, of course. | |
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| | #552 (permalink) |
| BHPian Join Date: Feb 2004 Location: Mumbai
Posts: 132
| Visited the Skoda showroom today. On Road Prices Mumbai: Diesel Active - 7.00 Classic - 7.42 Ambiente - 8.34 Elegance - 8.96 Petrol Active - 5.84 Classic - 6.25 Ambiente - 6.95 They have already recieved 195 orders of which 75 were booked before the car launch. 42% of the total have been from existing skoda users.
__________________ R.I.P Robin |
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| | #553 (permalink) |
| BHPian Join Date: Jul 2006 Location: Bangalore
Posts: 927
| Wow... A hatch more expensive that a Fiesta Diesel. I will be surprised if the car sells >500 per month after the initial furore dies down. Despite whatever image Skoda wants to convey, its still a bread-n-butter European car brand and nothing more! |
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| | #554 (permalink) | |
| BHPian Join Date: Mar 2005 Location: Delhi
Posts: 615
| Quote:
They have virtually eliminated the middle class market with that pricing. | |
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