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| The Indian Car Scene Swifts, Vtecs, Mahindras, Nanos and everything else on the Indian Car Scene. |
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| | #602 (permalink) | ||
| Distinguished - BHPian ![]() | Quote:
Quote:
And it doesnt come in lower specs for sure?
__________________ Audio, video, disco Tat tvam asi | ||
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| | #603 (permalink) |
| Newbie Join Date: Jan 2008 Location: Mumbai
Posts: 16
| Yes the 1.4 petrol is available only in the elegance . They will launch the Active ,Classic and Ambient version with the 1.2 petrol but that will be only after April. The 1.4 petrol is available only with the Elegance. |
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| | #607 (permalink) |
| BHPian Join Date: Jan 2008 Location: Chennai
Posts: 60
| India is a price sensitive market irrespective of social and financial stratums. Unlike developed economies where the perceived value of a car is based on quality, safety, performance, comfort etc, Indian market makes the choice based on associated costs. This is because for an average Indian, buying a car is a dream project and each and every penny spent in this name is hard money. It is a reality that people sacrifice a lot to buy a new car. Whichever company won in Indian car market (like Maruti, Hyundai, Tata Motors) realized this fact and they follow good positioning strategy i.e. price position vs. the value delivered. Scoda Fabia in, in my opinion fails to woo Indian hearts. Believe me, Scoda is not a preferred brand anywhere in Europe, but in India, since we don’t have many choices in premium sedan / notchback segments, they are leaders. But here we are talking about premium hatchbacks - a segment in which Indian middle class reside. Even though this car may be technically sound with German engineering, people see Fabia as a hatchback which is priced more than some of the excellent sedans like Honda City, Hyundai Verna etc. If Fabia was a "sedan" within this price range, people may have a different perception. From an analysis following are some of the factors which are against the success of Fabia in Indian market. - High Selling price More than the currency notes we pay the emotionally disturbing fact for an average Indian is that that "Scoda is pushing up the hatchback segment prices to an unattainable level, which other companies may follow" - High Maintenance costs Like any other Scodas, people are scared about high operational costs. If Scoda is willing to provide a cheaper maintenance for Fabia, they need to do communicate / advertise as GM does - Longer Hatchback Why Indigo Marina, Tata Estate or Corsa Sail is not a success? One of the reasons is their shape which is un-proportionate to the Indian micro middle class families who use their car for city riding. In this market longer hatchbacks are not much preferred. - Little differentiation Not only it takes the shape of a stretched Swift, what exciting features this car is providing than a high end Swift or Getz? - Outdated Style Fabia’s looks and styling is nothing great compared to new generation cars. In my opinion even Nano’s styling is far better than a Fabia Out of the all the aspects listed above, price to value tradeoff is the foremost factor which decides a sale. If Scoda fails to sense the pulse of Indian market than dumping some outdated models from Europe with a huge price tag, a thoughtful Indian is not going to buy Fabia, only because of brand image. The best example is Getz which is still struggling in this segment, even though Hyundai has a better band image and carries a much lower price tag. Sorry, today Indian car market is mature enough to think independently and take wise decisions. |
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| | #608 (permalink) |
| BHPian Join Date: Jan 2008 Location: Chennai
Posts: 60
| India is a price sensitive market irrespective of social and financial stratums. Unlike developed economies where the perceived value of a car is based on quality, safety, performance, comfort etc, Indian market makes the choice based on associated costs. This is because for an average Indian, buying a car is a dream project and each and every penny spent in this name is hard money. It is a reality that people sacrifice a lot to buy a new car. Whichever company won in Indian car market (like Maruti, Hyundai, Tata Motors) realized this fact and they follow good positioning strategy i.e. price position vs. the value delivered. Scoda Fabia in, in my opinion fails to woo Indian hearts. Believe me, Scoda is not a preferred brand anywhere in Europe, but in India, since we don’t have many choices in premium sedan / notchback segments, they are leaders. But here we are talking about premium hatchbacks - a segment in which Indian middle class reside. Even though this car may be technically sound with German engineering, people see Fabia as a hatchback which is priced more than some of the excellent sedans like Honda City, Hyundai Verna etc. If Fabia was a "sedan" within this price range, people may have a different perception. From an analysis following are some of the factors which are against the success of Fabia in Indian market. - High Selling price More than the currency notes we pay the emotionally disturbing fact for an average Indian is that that "Scoda is pushing up the hatchback segment prices to an unattainable level, which other companies may follow" - High maintenance costs Like any other Scodas, people are scared about high operational costs. If Scoda is willing to provide a cheaper maintenance for Fabia, they need to do communicate / advertise as GM does - Longer Hatchback Why Indigo Marina, Tata Estate or Corsa Sail is not a success? One of the reasons is their shape which is un-proportionate to the Indian micro middle class families who use their car for city riding. In this market longer hatchbacks are not much preferred. - Little differentiation Not only it takes the shape of a stretched Swift, what exciting features this car is providing than a high end Swift or Getz? - Outdated Style Fabia’s looks and styling is nothing great compared to new generation cars. In my opinion even Nano’s styling is far better than a Fabia Out of the all the aspects listed above, price to value tradeoff is the foremost factor which decides a sale. If Scoda fails to sense the pulse of Indian market than dumping some outdated models from Europe with a huge price tag, a thoughtful Indian is not going to buy Fabia, only because of brand image. The best example is Getz which is still struggling in this segment, even though Hyundai has a better band image and carries a much lower price tag. Sorry, today Indian car market is mature enough to think independently and take wise decisions. |
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| | #611 (permalink) | |
| Senior - BHPian | Quote:
1. Whats that for? The cap on top of S? 2. How far is seattle from trivandrum? ![]()
__________________ I'm far from perfect. I hope i can improve. Thats why i'm here! | |
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| | #612 (permalink) | ||
| BHPian Join Date: Mar 2005 Location: Delhi
Posts: 615
| Quote:
--------------swift-------fabia Overall Length 3,695 mm 3992 mm Overall Width 1,690 mm 1642 mm Overall Height 1,530 mm 1513 mm So there is not much of difference in external size. Quote:
hence, this would be very similar to fiat cars...no one buys them even though they have best build quality as they fail in all other factors. Last edited by LLL : 20th January 2008 at 12:19. | ||
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| | #614 (permalink) | |
| BHPian | Quote:
Regardless busa, let me first clear i do not work for skoda. And if demand is more than supply, obviously someone is buying or wanting to buy this car. So according to that it is a success. But whether 6 months down the line, will there be the same queue for the Fabia is a thing to wait and watch. | |
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| | #615 (permalink) |
| BHPian Join Date: Dec 2007 Location: Mumbai
Posts: 251
| There is another thread running about someone who waited 6 months for a BMW. By the waiting period argument, that would make BMW a huge success in India. The fact remains that if supply is artificially small, a waiting period cannot indicate success
__________________ _______________________________________ what would you like to live for? Last edited by jaibir : 20th January 2008 at 15:38. Reason: removed quote |
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