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Old 6th March 2008, 19:58   #1
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Default Overbadging in Indian cars

Wanted to bring up the serious lack of imagination car manufacturers in India display while naming their cars and the rampant use of multiple badges to confuse the consumer.

Why can't they just think up of a new name when a new car is introduced? Why not just call the car estilo or embera rather than zen estilo, sonata embera or just zen or sonata - isn't the indian public intelligent enough to differentiate two generations of the same car?

any pathetic little introduction to the lights or slight facelift seems to merit the addition of a new monicker - stile, xing, mhawk (seriously what is that supposed to mean? it flies? it dives like a hawk when you brake? birds and cars don't really go together)

So we end up having
Four badges on the same car: Maruti Suzuki,Zen, Estilo, Vxi
How about this: Hyundai, eRLX, Santro, Xing, XD, Limited Edition - you might as well put the whole dictionary on the back of the car

~hope this is the right place for this post
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Old 6th March 2008, 20:47   #2
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Pardon me for my ignorance, but how does it happen elsewhere ?
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Old 6th March 2008, 21:11   #3
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elsewher it does happen but not to the extent to what we see here. atleast not in the USA. i agree with your topic majay.
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Old 6th March 2008, 21:33   #4
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Quote:
Originally Posted by mayjay View Post
Four badges on the same car: Maruti Suzuki,Zen, Estilo, Vxi
How about this: Hyundai, eRLX, Santro, Xing, XD, Limited Edition - you might as well put the whole dictionary on the back of the car

~hope this is the right place for this post
XD::Is there any variant??

ok, for the badges (3 are required in any case) ::
1)company`s name(maruti,hyundai..)
2)car`s name (need it to identify the car,many people dont know the name when it is newly launched.
here santro xing,zen estilo is the name so you cant consider santro and zing individually
3)the variant being used(lxi,vxi,zxi)
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Old 6th March 2008, 21:33   #5
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Quote:
Originally Posted by mayjay View Post
Why can't they just think up of a new name when a new car is introduced? Why not just call the car estilo or embera rather than zen estilo, sonata embera or just zen or sonata - isn't the indian public intelligent enough to differentiate two generations of the same car?
You are not understanding car buyer behaviour. These cars have very high brand recall. It makes perfect sense for manufacturers to retain them. Perfect marketing. Estilo maybe has very little to do with the Zen. But the name goes a long way.
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Old 6th March 2008, 21:38   #6
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Quote:
Originally Posted by mayjay View Post

Why can't they just think up of a new name when a new car is introduced? Why not just call the car estilo or embera rather than zen estilo, sonata embera or just zen or sonata - isn't the indian public intelligent enough to differentiate two generations of the same car?
when zen estilo was launched,the idea was to give back what maruti had discontinued in 2006 i.e the zen,Since it was one of the top selling model.
By giving it the name "zen" maruti wanted to restore the confidence of the customers that ""we have just changed the shape but zen is still available in the market"".
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Old 6th March 2008, 21:40   #7
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Quote:
Originally Posted by mail4ajo View Post
You are not understanding car buyer behaviour. These cars have very high brand recall. It makes perfect sense for manufacturers to retain them. Perfect marketing. Estilo maybe has very little to do with the Zen. But the name goes a long way.
with you ..
just wanted to say the same thing in my previous post
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Old 6th March 2008, 21:58   #8
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Hmm.... Interesting topic.
From the badging on my Tata Indica, this is my car's official name....

Tata Indica V2 LSi MPFi 16-Bit Microprocessor 75 BHP Petrol
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Old 6th March 2008, 22:54   #9
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Quote:
Originally Posted by mail4ajo View Post
You are not understanding car buyer behaviour. These cars have very high brand recall. It makes perfect sense for manufacturers to retain them. Perfect marketing. Estilo maybe has very little to do with the Zen. But the name goes a long way.

yes i agree the zen had a great recall in the consumers' mind. but why not just call the new car zen. you don't see the nth generation corolla being called by a third name (not yet at least). last i checked such marketing was used in the soaps/detergents business where you create a brand extension. all i'm talking of is getting rid of meaningless acronyms and hyphenated names from cars.
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Old 6th March 2008, 23:17   #10
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debadge your cars and leave the logo... stop whining

One thing youll notice is that foreign brands dont spell out their organisations, the logo does the trick.
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Old 7th March 2008, 00:57   #11
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Default Yep! Plenty in UK mate!!

Quote:
Originally Posted by Eddy View Post
Pardon me for my ignorance, but how does it happen elsewhere ?
This is a major 'thing' in the UK. It swings!

Some funnies from UK:
Nissan Micra: Inspiration (from lots of Suzuki and other jap/korean cars)
Nissan Micra: Spirita (Whats next? Nirvana?)
Seat Ibiza: Chill
Fiat Punto: Dynamique
Fiat Punto: Active Sport (now what is called sport, which is not active?)
Fiat Panda: Dualogic (a bugged ECU?)
Renault Laguna:Dynamique
Renault Laguna:Sport (yes, '18 till I die' is my fav track)
Renault Laguna:Privilege sport (i've a mistress in my villa in Spain!)
Renault Laguna:Dynamique
Renault Clio:Dynamique
Renault Clio:Dynamique Billabong
Renault Clio:Expression
Renault Clio:Authentique
Renault Clio:Rush (we aren't selling enough!)
Renault Clio:William (Just in case if we manage to fool you!)
Renault Kangoo:Dynamique (what else)
Peugeot 106: Zest (pay GBP 3k and you have it! Go away Pfizer!)
Peugeot 206: Urban (so they have some models for the peasants! Confirmed!!)
Peugeot 206: Verve (ahem!)
Peugeot 307: Rapier(cant better this name!!)
Peugeot 307: Quiksilver (sad!)
Peugeot 405: Style (thats the stylish bit in this whole car!)
Peugeot 406: Rapier (cant better this name!!)
Citroen Saxo (small car): Desire (big badge)
Citroen Saxo (small car): Furio (oh! I'm scared, you small car)
Citroen Saxo (small car): Forte (now s*xually enhanced!)
Citroen C2 (small big car): Sensor Drive (ooo! aaaa! give it to me babay!)
Citroen C3 (small big car): Exclusive (there you go)
Ford Ka: Collection (of RoyalMail Stamps?)
Ford Ka: Studio (Whats next? 2 BHK?)
Ford Ka: Limited Edition (great!!
Ford Ka: Limited Design (Now what the hell is that!!)
Ford StreetKa: Luxury (that must be a beggar with a golden tooth!)
Ford Fiesta: Climate (no sun roof and climate control though!)
Ford Fiesta: Sapphire (!)
Ford Fiesta: Finesse (should be the quietest engine! wish!!)
Ford Focus: Flight (my neighbour has a (earl) grey flight!)
Renault Megane: Authentique (red tape!!!)
Vauxhall(Opel)Astra: Merit ( cant figure that name, or at least the connection)
Vauxhall(Opel)Astra: Life (curtain airbags for free!!)
Vauxhall (Opel)Corsa: Design (ha!)
Vauxhall (Opel)Corsa: Expression (well, of what!)
Vauxhall (Opel)Meriva: Life Easytronic (does it stand for a easy to operate microwave?)
VW Golf: Avantgarde (Thats VW stepping to 3-legged star territory)
Honda Civic: Executive (Big deal! 9-7 every day, wife pissed, kids call you names, struggling to keep the job!)
Honda Civic: Aerodeck (I'm different!)
Honda Accord: Aerodeck (I'm a Saab wannabe)
Toyota Corolla T2 Automatic: Aluminium (wow, I feel a lot precious, not!)
Saab 93: Linear (seriously, I could never figure this logic out)
Saab 93: Vector (Vector, for tuberculosis? Or Tsetse fly?)
Saab 93: Arc Sport (Oh! a Saab and Sporty Moses! Whats the connection?)
Mazda 323F: Shiraz (the australian version gives you a kick for a lot less)

Honestly, UK is a playground of Queen's English and it shows! How!

BurningHeart.
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Old 7th March 2008, 09:30   #12
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When i get my swift,i will pull down all the badges except the suzuki S.I have seen a lot of cars like that and liked the looks of it.But still practically speaking we need to identify the manufacturer,model name and the variant.Thats what i feel.
ram
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Old 7th March 2008, 11:20   #13
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Maruti added the "Zen" to the Estilo, only in their hope of cashing in on the popularity of the old Zen.

Hyundai used the Embera to communicate that this is a new Sonata.
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Old 7th March 2008, 12:29   #14
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Quote:
Originally Posted by GTO View Post
Maruti added the "Zen" to the Estilo, only in their hope of cashing in on the popularity of the old Zen.

Hyundai used the Embera to communicate that this is a new Sonata.
Fiat followed the suite...Fiat Palio Stile 1.1 Slx!!
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Old 7th March 2008, 12:44   #15
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maybe just have the manufacturer and the model, nothing else...why do u need a variant at the back.
Instead put the variant on the quarter panel (Matiz for ex)
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