Go Back   Team-BHP > BHP India > The Indian Car Scene


Closed Thread
 
Thread Tools Search this Thread
Old 27th March 2008, 17:25   #31
Senior - BHPian
 
Join Date: Mar 2007
Location: Delhi
Posts: 2,175
Thanked: 128 Times
Default

Although Lexus is now the largest selling luxury car in the US, it has had not the expected success in Japan, where it was launched in mid-2005. See this:

Lexus: Too Japanese for the Japanese
vasudeva is offline  
Old 27th March 2008, 21:18   #32
Senior - BHPian
 
Join Date: Jun 2006
Location: bangalore
Posts: 1,190
Thanked: 181 Times
Default

Quote:
Originally Posted by vasudeva View Post
Although Lexus is now the largest selling luxury car in the US, it has had not the expected success in Japan, where it was launched in mid-2005. See this:

Lexus: Too Japanese for the Japanese
Once I read somewhere, the Japanese prefer European luxury cars when it comes to the high end ... Looks like it still holds true ?
lancer_rit is offline  
Old 28th March 2008, 04:27   #33
BHPian
 
Bimster's Avatar
 
Join Date: Dec 2007
Location: Houston
Posts: 112
Thanked: 4 Times
Default

Quote:
Originally Posted by GTO View Post
They say that the LS is far more refined / comfortable than the S / 7 / A8. Why? Simply because it has no sporty pretentions, thus does not need to focus on handling prowess. Comfort is of paramount importance.
Agree -as is most of the lexus models except IS-remotely sporty but solidly built,much more reliable than the Germans and very comfortable to ride in.Indians who buy these cars hardly drive it (chauffeur) and may prefer the comfortable ride and hasslefree maintenence over sportier handling BMWs,Audis or even Mercs which I think many Indians see as better status symbol than the other cars mentioned.
Bimster is offline  
Old 28th March 2008, 04:33   #34
BHPian
 
DocG's Avatar
 
Join Date: Nov 2007
Location: Mumbai - Singapore - Cali - Sydney - S.Korea
Posts: 870
Thanked: 6 Times
Default

Hmmm even if Lexus LS models are priced in S class territory, there shouldn't be a problem. They WILL sell!! Reason being our population is almost always chauffer driven, Hence people don't car about the engine, displacement, horsepower figures etc...They care about back seat comfort, brand image, percieved value...

Percieved Value/Brand image - Lexus ranks just as high as BMW, Mercedes (Audi is surprisingly not as highly valued based on my experience)
Back seat comfort - Ranks really high!
NVH - Haha, the best!

I would like to quote some reasons as to why people whom I know have bought the cars which they use:
1) Why buy an S500 over an S350? [58 year old man] - The price was right
2) Why did you get a Range Rover Sport over the regular Range Rover? [Same 58 year old man] - My son has a white one, so I got one in black.
3) Why get the 760 IL over any of the other models? [35 year old man] - Why wouldn't I want a V12?!?
4) Why did you buy an S class(350)? [44 year old woman] - Felt safe

The person in 2 didn't even know the difference between the regular RR and the RR sport...he didn't know what engine it had, he didn't know it was smaller [I understand his 26 year old son getting the sport, but expected him to get a luxo (larger) regular RR]. In fact, he ordered his over the phone

So my point is people shopping in that price range are unaffected by technical specifications...they look at their cars in a different way...
DocG is offline  
Old 28th March 2008, 10:44   #35
BHPian
 
RPMPKDMFF's Avatar
 
Join Date: Feb 2008
Location: Sharjah
Posts: 169
Thanked: 27 Times
Default

Quote:
Originally Posted by DocG View Post
So my point is people shopping in that price range are unaffected by technical specifications...they look at their cars in a different way...
Hey Doc, that final statement does hold infinite truth in it. The people who can afford such cars seldom think about driving pleasure or horsepower, for the simple fact that they will most definitely be driven around. There are a few who would peruse through the specifications deeply.

IMO, Most (not saying all) of the high end luxury car owners generally buy it cause they can afford it and the vehicle becomes a sort of 'status symbol'... our dear friend has one, so we need to get one better... that is what most of them think of, rather than the specs. Same thing with high-end sports cars.
RPMPKDMFF is offline  
Old 28th March 2008, 10:54   #36
Senior - BHPian
 
Join Date: Mar 2007
Location: Delhi
Posts: 2,175
Thanked: 128 Times
Default

In the US market, apparently Lexus scores over MB and BMW not because of handling but because of other factors such as reliability. I am sure service levels of all luxury brands will be comparable.

However, establishing a luxury brand in India will take time. Even though Lexus has an awareness amongst buyers, MB still is top of mind. It will be difficult for Lexus to dislodge MB from that position and it could take some years and some cars on the road. Positive for Lexus is its established brand identity (unlike Genesis which is `new').
vasudeva is offline  
Old 28th March 2008, 11:12   #37
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 47,712
Thanked: 89,071 Times
Default

Quote:
1) Why buy an S500 over an S350? [58 year old man] - The price was right
Not only price, but also the waiting period. A good number of S500 buyers paid premium $$$ to import it, only because the wait period for the 350 ran into months!

AFAIK, only two cars have a waiting period today. The Swift diesel and the Mercedes S350. Talk about extremes, eh?
GTO is offline  
Old 28th March 2008, 16:37   #38
BHPian
 
DocG's Avatar
 
Join Date: Nov 2007
Location: Mumbai - Singapore - Cali - Sydney - S.Korea
Posts: 870
Thanked: 6 Times
Default

Quote:
Originally Posted by GTO View Post
Not only price, but also the waiting period. A good number of S500 buyers paid premium $$$ to import it, only because the wait period for the 350 ran into months!

AFAIK, only two cars have a waiting period today. The Swift diesel and the Mercedes S350. Talk about extremes, eh?
hey but GTO, the person I'm refering to, well let me put it this way, I highly doubt there would have been a waiting period for him...

However the point was that he was shopping for a car worth well over a crore, and not less, the S500 with all the options he selected hit the mark he wanted...simply put the S350 was too cheap.
His son told me that he suggested his dad get an S600 gaurd, but that didn't work out...

Besides there are loads of people like this who like buying cars at a certain price point, it's the show off factor....mine's bigger than yours

Oh and he used the S500 for 3 or 4 months, now it's the RR, he'll change his car again in a few months...
DocG is offline  
Old 28th March 2008, 16:59   #39
BANNED
 
Join Date: Jun 2007
Location: mumbai
Posts: 1,578
Thanked: 120 Times
Default

in my view, they should launch the IS, GS sedans and the LX suv first and then later on launch the LS sedan..
fx45 is offline  
Old 2nd April 2008, 00:51   #40
BHPian
 
abdul 65 amg's Avatar
 
Join Date: Mar 2005
Location: Brussels
Posts: 252
Thanked: 0 Times
Default

Lexus can take one part of the market in India.But it needs a real exclusive network and a service in the same league than Mercedes-Benz.Line up is very complete.The IS 220d seems to be a beater against the C220 CDI.
abdul 65 amg is offline  
Old 2nd April 2008, 02:11   #41
BHPian
 
bharath1's Avatar
 
Join Date: Jun 2006
Location: LA/Chennai
Posts: 29
Thanked: 0 Times
Default

in my opinion, lexus should bring their IS and RX down here. These will be more practical here than other models that they have.

Basically one thing I dont like with lexus/Nissan is that there is too much of a similarity between the toyota/nissan brand models and lexus/infiniti. The price tag differs only because of the luxury appointments and brand name.

Atleast for the company it is reaping enough benefits in terms of cost efficiency in manufacturing parts. but for customers!!....as far as they are happy everybody is happy....

Service backup - very crucial and essential for a vehicle with premium price tag.
Although i dont mean that it is not essential for other cars.

Whether these opinions account or not, but lexus, infiniti and acura are a welcome sign on any given day in indian car market......
bharath1 is offline  
Old 2nd April 2008, 03:29   #42
BHPian
 
sriramv.iyer's Avatar
 
Join Date: Jun 2007
Location: Bangalore
Posts: 835
Thanked: 710 Times
Default

Quote:
Originally Posted by bharath1 View Post

Basically one thing I dont like with lexus/Nissan is that there is too much of a similarity between the toyota/nissan brand models and lexus/infiniti. The price tag differs only because of the luxury appointments and brand name.
You are actually correct. When I was in Japan, I saw that Infiniti G35 was sold as a Nissan. And in one of the earlier posts, GTO was mentioning that the european version of the Accord was sold as Acura in the US.

What I have seen is that the designs from prev generation of Lexus / Acura are passed on to the next generations of Camry / Civic / Accord. I have seen too many familiar faces this way.

Inorder not to go OT, I support that Lexus comes to India (not that anyone would care for my comments ) and they get the IS-F!
sriramv.iyer is offline  
Old 2nd April 2008, 10:24   #43
BHPian
 
Bimster's Avatar
 
Join Date: Dec 2007
Location: Houston
Posts: 112
Thanked: 4 Times
Default

^
Not quite true anymore.ES is the only Lexus car(all their SUVs are derivatives) that has anything to do with any Toyotas.Its true that Euro accord is sold here as an Acura and many Infinitis like G35 are sold in Japan as higher end Nissans (skyline incase of G35)but there is no Infiniti brand in Japan and no Acura outside the US.I dont think any new Camry/Civic/Accords are designs from previous gen Acura or Lexus.By the way Lexus cusomer service is topclass and made me jelous everytime I had visited them.
Bimster is offline  
Old 17th June 2011, 19:54   #44
BHPian
 
SunilM's Avatar
 
Join Date: Jan 2010
Location: Ahmedabad
Posts: 272
Thanked: 39 Times
Default Re: Lexus to hit Indian roads

More than 3 years after this thread started, ET again has an article about Lexus entering India

Taking a cue from the growth experienced by rivals like BMW, Mercedes and Audi , Toyota is planning to launch its luxury car Lexus in India. The Japanese auto major is also looking to kickstart its car finance division, Toyota Financial Services , to boost sales.

The company officials said Lexus could be retailed by separate dealerships. "Traditionally, Toyota does not share dealer network with Lexus. However, we cannot be too sure about India as it is too early now," Singh said. The company is also considering to start a finance arm to remain protected from the vagaries of fluctuations in car finance market.

Source::Toyota likely to roll out luxury Lexus - The Economic Times
SunilM is offline  
Old 17th June 2011, 20:13   #45
BHPian
 
Join Date: Aug 2009
Location: Anand, Gujarat / Virginia Beach, US
Posts: 459
Thanked: 177 Times
Default

If it is true, it is a great news, u am standing with cheque ready. It's gonna give tough competition to Germans for sure.
Nitrous Power is offline  
Closed Thread


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
New Corolla to hit Indian roads in August 2008 noviceDriver The Indian Car Scene 63 13th August 2008 14:40
When is Getz Crdi gonna hit roads?? niorn The Indian Car Scene 33 11th July 2006 12:27
Porsche's coupe to hit INDIAN Roads Surprise The Indian Car Scene 7 10th June 2005 00:36
Volkswagen To Hit Indian Roads Surprise The Indian Car Scene 43 2nd June 2005 08:40


All times are GMT +5.5. The time now is 00:43.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks