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Old 10th April 2008, 17:01   #1
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Default Mahindra on the roll

This year’s higlights from the Mahindra stable would include its multi-utility vehicle Ingenio, the most ambitious project for the company. The premium SUV developed in-house on a completely new platform is being positioned above the Scorpio.Starting with a slew of launches in the next six months, the company wants to continue with the momentum till 2010
ET Auto - 10th April'08

MAHINDRA & MAHINDRA (M&M) is in a hurry to spruce up its utility vehicle business. And Pawan Goenka, president (automotive) is doing just that. Although industry sources indicate that sales of Scorpio, the company’s last sucessful launch sales are under pressure, M&M insists that the Scorpio retails around 3200-3300 units a month. A mid segment player, the company is targeting its products across the spectrum-from the top end to the mass market. M&M is planning to launch a premium SUV (codenamed W201) by 2010 and the Ingenio MUV (positioned between the Bolero and the Scorpio) by end August. The multiutility vehicle Ingenio, the most ambitious project for the company after Scorpio will be rolled out from its Nashik plant by August this year. The premium SUV developed in-house on a completely new platform is being positioned above the Scorpio. The top end Scorpio (VLX) currently retails for around Rs 10.5 lakh(on-road) . Analysts indicate that M&M has always been keen to be a strong SUV player.
Are you focused on developing new technologies?
Once we are ready with the right blend of powertrains and other automotive technologies, it is easy to skin them with different designs and concepts and launch new vehicles in the market. In the next six months, we will be rolling out new products and the momentum will continue till 2010..
You are developing rural transport vehicles, which will be low-cost products. Will M&M ever venture into lowcost vehicle manufacturing?
We will never plunge into the Tata Nano segment at any level. Our low-cost vehicles will be entirely different They will basi cally be utility vehicles but much smaller in size. They will be able carry four to people and will form the entry level segment for M&M for India and other emerging markets. We will strip some automotive features and blend them with our newly-developed low-cost technologies for these vehicles.
Is Mahindra in the lookout for more alliances, both in passenger vehicles as well as in trucks and buses.
We already have a JV with Renault for the Logan sedan and with
International (a subsidiary of American ruck maker Navistar) for commercial vehicles. However, new tie ups would be technology or function specific tie-ups and not broad spectrum ones.
What is the partnership contract between Renault and M&M ?
The partnership is clear and welldefined. Both of us are free to hook up with other companies and do what makes sense for our business. The only defining clause is that neither can get into a segment that competes against Logan car. As trucks, the r a n g e m e n t with Navistar is exclusive. So M can’t forge other alliances but Mahindra International can. Once our new line-up of trucks are ready, for marketing outside India, we may have some alliances in place. We would look at global auto companies with good brand, strong network but no products in the category where our models will be positioned. But we can’t hook up with any of Navistar’s competitors.
Your first car launch the Renault Logan has not taken off all that well sales wise?
I dont think so. The Logan scores on space and fuel efficiency. We have a capacity to make 4000 units a month and we sell around 2300 units a month, with maximum sales coming from the diesel variant. We reduced the price of the petrol Logan variant recently and now sales have started going up. We are targettng fleet sales through rental car companies and are hoping that volumes will start looking up.
What next after the Logan from the Renault stable?
We are looking at different models on the same platform. Next is the Renault seven seater codenamed R90 which will be launched in the second half of 2009. The Renault hatchback codenamed B90 will be launched early 2010 from Chennai.
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Old 10th April 2008, 18:10   #2
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Radhika, I understand that this is an interview with Mr. Goenka that you have presumably taken from ET.

Here are a few pointers for the future when you think of starting a thread.
* Do not pick-up material as-it-is from elsewhere and reproduce it on the board.
* Quote the first few lines and then provide the link to the original article, news item or any other source in general.
* Normally, we do not consider the idea of opening a thread with no value adds of your own to be a great thing. From that perspective an interview of an industry doyen by itself is not of much direct value unless you also add your thoughts behind it. What is the discussion/debate that you were planning to start? That part is what adds your value and makes a new thread meaningful.
* Finally, anything taken from another source needs to be clearly mentioned, preferably (and thats a big preference) with a link back to that site or even better to the article.

This thread is closed as of now. Let me know if you have some queries.
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