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Old 21st April 2008, 18:34   #1
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Default Maruti Suzuki has decided to open company-owned brand stores in major cities

In order to make an impact with its new models, Maruti has decided to open company-owned brand stores in major, good move ,see the link citiesMaruti plans stores to push sales-India Business-Business-The Times of India

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Old 21st April 2008, 22:56   #2
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In order to make an impact with its new models, Maruti has decided to open company-owned brand stores in major, good move ,see the link citiesMaruti plans stores to push sales-India Business-Business-The Times of India
What makes them to do so? Their dealership and service network is the best in India.
I hope this is something should be done by Fiat!
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Old 22nd April 2008, 07:55   #3
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"Customers can test-drive the cars, familiarise themselves with various features and then purchase from dealer outlets
These proposed stores do not sell products, but promote them. So, better chances of getting proper TD, and some true info about the new generation features on the vehicle (which most dealers fail to provide)
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Old 22nd April 2008, 09:46   #4
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The aim is to give all the information and experience of exclusive Maruti products. These will be similar to the Motorola and Nokia exclusive showrooms mushrooming around.
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Old 22nd April 2008, 12:46   #5
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Hyundai has a similar company owned outlets in Chennai & Delhi called HYUNDAI MOTOR PLAZA.
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Old 22nd April 2008, 12:57   #6
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Quote:
Originally Posted by agbenny View Post
What makes them to do so? Their dealership and service network is the best in India.
I hope this is something should be done by Fiat!
Thats right. Fiat need a huge image makeover. Products are really good no doubt, but the buyer perception matters a lot. With plans like Linea and Punto, they need to get their act together and do something like this.

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Hyundai has a similar company owned outlets in Chennai & Delhi called HYUNDAI MOTOR PLAZA.
Yes, I was associated with the chennai plaza sometime ago, but they retail and also service just like any other dealership. I think Maruti also needs to expand into sales like their company owned service network, MSM.
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Old 22nd April 2008, 14:52   #7
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I think rather than dealership, every manufacturer should have company owned service center in at least major cities
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Old 22nd April 2008, 16:42   #8
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Thumbs up MSIL network

Maruti Network as on 1st March 2008

Sales Outlets - 567
Service centres - 2,601
Trained Sales Personnel - 14,323
Cities covered - 1,215
and still growing
Source MSIL
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Old 22nd April 2008, 19:51   #9
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Great initiative by Maruti Suzuki. Imagine buying a car straight from the company and getting it serviced by them. In such a scenario, image and service would come before profits, unlike dealers.
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Old 23rd April 2008, 00:32   #10
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Yup, that is why HMP in Delhi which is a company-owned, company-operated dealership does fabulous business. At times their appointment list for service stretches to 1.5 months!!

But yes, they do offer top-quality worksmanship & replacement of even major parts under warranty without any questions asked unless it's a suspicious case. And being the regional office, usually all parts for all their cars are available with them in stock.

P.S. Wasn't Service Masters also a Maruti owned/operated workshop initiative? Radhika, you have any info on this?
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