Irresponsible Scorpio Advertisement - Team-BHP

viper_711 · 30th July 2008, 14:37

Today's edition of the Bangalore Times (supplement) has a print ad for the CRDe Scorpio. Alongwith the usual blah-blah about the car features, the last point caught my eye - it says "More trouble for other cars"

Now, I do remember reading this earlier but only after going through a thread on the forum about scorpio drivers did it strike me that when a manufacturer markets a vehicle in this manner - some of it would surely rub off on the customers!

IMHO the ad is irresponsible although the statement "more trouble for other cars" can be interpreted in other ways.

Your views and comments please!

Note: Mods, if this is an inappropriate section for the thread, kindly move it to the right one. Thanks.

Sam Kapasi · 30th July 2008, 14:39

Well, let's see the advertisement before we can comment. Can you scan and upload?

Eddy · 30th July 2008, 14:44

Did it mean more trouble of other cars in terms of sales ?

sanjayatarizona · 30th July 2008, 14:48

Aah another round of what looks to be the hottest pastime, Scorpio bashing..

Seriously this tagline does not send any message useful or otherwise into my grey cells. But then this is just me

. Let sleeping dogs lie..

Maverick1977 · 30th July 2008, 14:57

There's nothing wrong with such messages. If this were the case some one (other manufacturer, ad agency or an individual) would have surely taken up the matter with ASCI, which is the governing body in the ad world.
Anyway the ad is reproduced for comments...

suman · 30th July 2008, 14:59

If you ask me, it would have been more effective if it was put up there in bigger font on top of or just below the price cut - doesn't make sense mentioning it as a bullet point with the rest of the "features"

tsk1979 · 30th July 2008, 15:03

All they are saying is trouble from sales point of view.
Scorpio ad theme has always been that its "A better car" than other cars, case in point a guy ditching his merc etc., and helicopters et al.

Sam Kapasi · 30th July 2008, 15:04

Quite clearly the message is more value for money. It is not a muscle ad - it states that you get even more toys for a lower price.
That is the trouble for other cars.

I see nothing irresponsible in this advert. But this is my opinion.

finneyp · 30th July 2008, 15:04

Does it mean 'More trouble for other cars in your garage'?

So if you buy Scorpio, other cars in your garage will be used more often....!

esteem_lover · 30th July 2008, 15:07

Quote:

Originally Posted by tsk1979

All they are saying is trouble from sales point of view.
Scorpio ad theme has always been that its "A better car" than other cars, case in point a guy ditching his merc etc., and helicopters et al.

Very true. It has never been marketed other than as cars. Remember that ad when they said this is the car you can walk into & not crawl into.

viper_711 · 30th July 2008, 15:10

Quote:

Originally Posted by Sam Kapasi

Quite clearly the message is more value for money. It is not a muscle ad - it states that you get even more toys for a lower price.
That is the trouble for other cars.

I see nothing irresponsible in this advert. But this is my opinion.

That's what I said in the first post - the wordings are such that they can be interpreted differently

I remember a Santro AD featuring SRK - when they introduced the zip drive - receiving some flak for showing SRK drive like an auto driver after one too many. This AD was direct with no subtle messages.

Gregory · 30th July 2008, 15:11

Damn, its advertisements like this that make scorpio drivers rash.

Maverick1977
nothing wrong?
I have been hit by scorpio's 2 times in the last 1 year. By no other car but stupid scorpio drivers. My car has been dented pretty badly thanks to ads like these

hvkumar · 30th July 2008, 15:13

Is this ad more irresponsible than car advts with film stars zipping around busy roads at high speeds?

What is irresponsible about the car maker making a point about a price cut on his car - yes, it surely is trouble for other cars who are more expensive.

groom · 30th July 2008, 15:18

well they have been advertising like this from past one year. it caught your attention quite lately i guess and yes the intention is quite clear. to rub off other customers. this advt is going on from the time mhawk got released

Note from the Team-BHP Support : Please take the time to use proper punctuation as per Team-BHP rules. Avoid...typing...like...this. Thanks.

phamilyman · 30th July 2008, 15:18

Just perfectly fine yaar.

If a marketer isnt allowed to be creative and poke fun, what is he to do for a living?

30th July 2008, 14:37	#1 (permalink)
viper_711 BHPian Join Date: Jan 2008 Location: Bangalore Posts: 169	Irresponsible Scorpio Advertisement Today's edition of the Bangalore Times (supplement) has a print ad for the CRDe Scorpio. Alongwith the usual blah-blah about the car features, the last point caught my eye - it says "More trouble for other cars" Now, I do remember reading this earlier but only after going through a thread on the forum about scorpio drivers did it strike me that when a manufacturer markets a vehicle in this manner - some of it would surely rub off on the customers! IMHO the ad is irresponsible although the statement "more trouble for other cars" can be interpreted in other ways. Your views and comments please! Note: Mods, if this is an inappropriate section for the thread, kindly move it to the right one. Thanks. __________________ If the doors of perception were cleansed every thing would appear to man as it is, infinite - William Blake

30th July 2008, 14:39	#2 (permalink)
Sam Kapasi Distinguished - BHPian Join Date: Jul 2005 Location: Mumbai (but watch this space) Posts: 6,218 View My Garage	Well, let's see the advertisement before we can comment. Can you scan and upload? __________________ *“I am matter and you are matter, but it doesn’t matter.” – Captain Beefheart*

30th July 2008, 14:44	#3 (permalink)
Eddy Team-BHP Support Join Date: Apr 2007 Location: Delhi Posts: 2,186	Did it mean more trouble of other cars in terms of sales ? __________________ Car is no longer a luxury; parking space is. Swift VDI(ABS) Sep 07 - 53K Kms Ford Ikon Flair Sep 04 - 70K Kms

30th July 2008, 14:48	#4 (permalink)
sanjayatarizona BHPian Join Date: Mar 2008 Location: "God's own Shaap" Posts: 328	Aah another round of what looks to be the hottest pastime, Scorpio bashing.. Seriously this tagline does not send any message useful or otherwise into my grey cells. But then this is just me . Let sleeping dogs lie.. __________________ Nothing is impossible when you don't know what you're talking about...

30th July 2008, 14:57	#5 (permalink)
Maverick1977 BHPian Join Date: Aug 2007 Location: Mumbai Posts: 370 View My Garage	There's nothing wrong with such messages. If this were the case some one (other manufacturer, ad agency or an individual) would have surely taken up the matter with ASCI, which is the governing body in the ad world. Anyway the ad is reproduced for comments... Attached Thumbnails __________________ As they say in Italy 'The speed limit is the maximum speed attainable by your car'

30th July 2008, 14:59	#6 (permalink)
suman Distinguished - BHPian Join Date: Sep 2005 Location: Gurgaon Posts: 3,522 View My Garage	If you ask me, it would have been more effective if it was put up there in bigger font on top of or just below the price cut - doesn't make sense mentioning it as a bullet point with the rest of the "features" __________________ "Unborn TO-MORROW and dead YESTERDAY, Why fret about them if TO-DAY be sweet!" - The Rubaiyat of Omar Khayyam

30th July 2008, 15:03	#7 (permalink)
tsk1979 Team-BHP Support Join Date: Feb 2005 Location: New Delhi Posts: 11,286 View My Garage	All they are saying is trouble from sales point of view. Scorpio ad theme has always been that its "A better car" than other cars, case in point a guy ditching his merc etc., and helicopters et al. __________________ Reclaimed, wrung dry and recycled....!

30th July 2008, 15:04	#8 (permalink)
Sam Kapasi Distinguished - BHPian Join Date: Jul 2005 Location: Mumbai (but watch this space) Posts: 6,218 View My Garage	Quite clearly the message is more value for money. It is not a muscle ad - it states that you get even more toys for a lower price. That is the trouble for other cars. I see nothing irresponsible in this advert. But this is my opinion. __________________ *“I am matter and you are matter, but it doesn’t matter.” – Captain Beefheart*

30th July 2008, 15:04	#9 (permalink)
finneyp Senior - BHPian Join Date: Dec 2005 Location: Bangalore Posts: 2,204 View My Garage	Does it mean 'More trouble for other cars in your garage'? So if you buy Scorpio, other cars in your garage will be used more often....! __________________ Drive Safe, your loved ones need you! My passion is not driving Cars, but driving a FIAT! Finney, Palio 1.2 NV - 2004

30th July 2008, 15:11	#12 (permalink)
Gregory BHPian Join Date: Jun 2007 Location: Bangalore Posts: 215	Damn, its advertisements like this that make scorpio drivers rash. Maverick1977 nothing wrong? I have been hit by scorpio's 2 times in the last 1 year. By no other car but stupid scorpio drivers. My car has been dented pretty badly thanks to ads like these

30th July 2008, 15:13	#13 (permalink)
hvkumar Distinguished - BHPian Join Date: Nov 2006 Location: Mumbai Posts: 2,581	Is this ad more irresponsible than car advts with film stars zipping around busy roads at high speeds? What is irresponsible about the car maker making a point about a price cut on his car - yes, it surely is trouble for other cars who are more expensive. __________________ Kumar 2005 Mahindra Scorpio 2.6 1999 Daewoo Matiz SE 1994 Mahindra Commander 1986 TVS Suzuki AX100

30th July 2008, 15:18	#14 (permalink)
groom BHPian Join Date: Dec 2007 Location: Bangalore Posts: 29	well they have been advertising like this from past one year. it caught your attention quite lately i guess and yes the intention is quite clear. to rub off other customers. this advt is going on from the time mhawk got released Note from the Team-BHP Support : Please take the time to use proper punctuation as per Team-BHP rules. Avoid...typing...like...this. Thanks. Last edited by Technocrat : 30th July 2008 at 16:22. Reason: See note in post

30th July 2008, 15:18	#15 (permalink)
phamilyman Senior - BHPian Join Date: Jul 2007 Location: Ask me, no? Posts: 2,866	Just perfectly fine yaar. If a marketer isnt allowed to be creative and poke fun, what is he to do for a living?

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Irresponsible Parents	MX6	Street Experiences	39	20th November 2009 00:42
Irresponsible Advertising by Honda	Thad E Ginathom	The Indian Car Scene	57	14th September 2009 16:18
Spoilt my mood thanks to irresponsible driver	lohithrao	Street Experiences	45	14th January 2009 22:22
Tire burst & Irresponsible Bridgestone Attitude	emanuscript	Tyre & Alloy wheel Section	59	10th December 2008 11:06
Of Safety and Irresponsible car manufacturers	GTO	A Collection of the best threads	64	14th July 2008 10:19