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Old 15th November 2008, 18:07   #1
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Default Mitsubishi's new strategy-price increase every fortnight

i was surprised to see the prices of all their vehicles have gone as high as RS 60,000 to 1,00,000 without letting anyone know about it.

Mitsubishi - Price

if this goes on forever, Mitsubishi has to leave India for good.

how come an obsolete 10-year old lancer be more expensive than a verna CRDI SX? check out the prices of cedia-straight into altis/civic territory.

are they hitting their axe on their own foot with this wrong strategy?

why would one pay a premium for their decade old products no longer sold around the world?

outlander is also gone for good as it is horribly overpriced (for a CKD) as compared to a CR-v, tucson or captiva (all CBUs)

Last edited by sidindica : 15th November 2008 at 18:10.
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Old 15th November 2008, 18:19   #2
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Sid, have the prices actually gone up? Or is it that these are official prices and discounts available are substantial?
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Old 15th November 2008, 18:26   #3
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i don't know about the discount factor, but outlander prices have gone up by 80,000, cedia by 60,000, montero manuel by around 80,000, pajero-first was 18.81, then jacked to 19.10, then to 19.80, and now 20.90 lacs, as per the website.
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Old 15th November 2008, 18:30   #4
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I hope this is not a trend with all manufacturers following suit. The Outlander is now 25.51L OTR bangalore.
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Old 16th November 2008, 18:11   #5
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They were not selling a lot anyways. I wonder how many lancers they sell each month?

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I hope this is not a trend with all manufacturers following suit. The Outlander is now 25.51L OTR bangalore.
It could be the dollar effect. The dollar has appreciated almost 20% in past few months, with these multinational companies not only cars, parts machinery but the biggest factor price of increase of cost coming from salaries they pay in Dollar.

Every company would have done it but the economic slowdown is stopping them.
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Old 16th November 2008, 18:45   #6
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There are mostly two possibilities
1) They are doing a lot of business ( read high sales ).
2) They are doing very bad business ( read poor sales ).

IMHO, its the second condition that has driven them crazy. Lancer Cedia must not be more than 10 lakhs on the road. This is a discontinued model that they are still selling at a very high cost. Compare it with Corolla Altis and Civic, both of which are in line with the latest offering in International market.

They cannot survive like this. If the price quoted in the posts in this thread are correct, then surely they will have to shut their shop down.
Its time for new Lancer, but no news on that.
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Old 16th November 2008, 18:52   #7
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Quote:
Originally Posted by vid6639 View Post
I hope this is not a trend with all manufacturers following suit. The Outlander is now 25.51L OTR bangalore.
You should probably pass on that feedback to that Sales Manager person you know - and tell him not to keep shooting themselves in the foot
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Old 16th November 2008, 19:15   #8
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I keep on wondering how much of a hit Montero would be, if they stop CBU it and star assembling it over here, as the price would DEF come out to be around the 30 range, and it would fetch them alot more buyers.
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Old 16th November 2008, 19:46   #9
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Quote:
Originally Posted by theMAG View Post
You should probably pass on that feedback to that Sales Manager person you know - and tell him not to keep shooting themselves in the foot
I did and this is what he said:

Quote:
Originally Posted by Ym-enjn View Post
The dollar has appreciated almost 20% in past few months, with these multinational companies not only cars, parts machinery but the biggest factor price of increase of cost coming from salaries they pay in Dollar.

Every company would have done it but the economic slowdown is stopping them.
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Old 17th November 2008, 00:32   #10
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The Mitsubishi sales guys I met had hinted on a hike some 3-4 back itself. My feeling is that they had planned an increase anyways. The dollar effect could be partially true, but that does not seem to be the only reason.
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