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Old 10th February 2009, 15:59   #1
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Default Chevrolet Spark Music Edition

Hey guy's.What's with these auto companies. First the indica xeta now a special edition 'music edition ' is launced by GM. Here is the link to the story covered by Vicky.in :

Chevrolet spark music Edition Pictures | Vicky blog | Indian Automobile blog
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Old 10th February 2009, 18:20   #2
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Just saw an update on 24 News channel:

Features are:
Price :3.27 l

Features:
2 din music sys
keyless entry
4 speakers
4 colors
Now body graphics
sporty upholstry
turn indicators integrated ovrm
Slight changes to steering wheel and dash.
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Old 10th February 2009, 18:30   #3
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FH dont forget the indica xeta sports edition. it has sporty aluminum pedals and smart new decals.
i can see where this auto industry is heading!!
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Old 10th February 2009, 18:34   #4
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To be fair to the car company, I think it is doing a right job in souping up an old product and not increasing a lot by the way of prices.According to the website(which is already updated,unlike the T company),the price increase is just 4000/- which Imo is not bad considering the number of add on's. I think that's better than giving plain discounts and much better than calling it a sportz version with filthy decals all over.
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Old 10th February 2009, 18:41   #5
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First i thought they would give a phone with the car!!!

A quote from business standard:

General Motors India today launched a new variant for its Chevrolet Spark called Spark Muzic. The model is a special edition consisting of 2,500 units and is priced at Rs 3.27 lakh.

With the launch, the company hopes to generate excitement in the Spark mini car segment. Chevrolet Spark contributes over 75 per cent to General Motorís sales in the mini car segment.

The new Spark Muzic comes with an integrated music system and refreshed interiors along with features such as six CD changer among others.


A few pictures from Vicky.in
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Old 10th February 2009, 18:44   #6
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2500 Units ? That is indeed a special edition. Guess as special as the Aston Martin One-77

But seriously, I'd rather prefer cash discounts than "souping" up cars giving atrocious names. But then the general public might think otherwise.
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Old 10th February 2009, 18:46   #7
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I would not buy it simply because of the music sticker on the boot, what kind of special edition is called music?
atleast sports makes some sense, even though it may not be sporty.
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Old 10th February 2009, 19:01   #8
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at least the mods are relevant,and have some functionality - far better than those sticker job sport editions

Last edited by greenhorn : 10th February 2009 at 19:02.
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Old 10th February 2009, 19:26   #9
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Quote:
The new Spark Muzic comes with an integrated music system and refreshed interiors along with features such as six CD changer among others.
Are you sure about the CD changer part? The HU is the normal double din Sony HU which playes both CDs & Cassettes
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Old 10th February 2009, 19:30   #10
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Quote:
Originally Posted by DCEite View Post
What happens when the horn is pressed ? Beethoven's fur elise ?
Ha ha ha... that's a good one. thank god you didn't say himmesh for reverse!!!

Quote:
Originally Posted by Technocrat
Are you sure about the CD changer part? The HU is the normal double din Sony HU which playes both CDs & Cassettes
That was on the Business Standard Website as part of a press release by the company.

Last edited by Tejas@perioimpl : 10th February 2009 at 19:42.
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Old 11th February 2009, 08:01   #11
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Quote:
Originally Posted by sukrit7 View Post
I would not buy it simply because of the music sticker on the boot, what kind of special edition is called music?
atleast sports makes some sense, even though it may not be sporty.
. Launching a car with "Music" edition label on it, shows the heights of desperation and trouble the company is facing.
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Old 11th February 2009, 09:55   #12
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Quote:
Originally Posted by sammyboy View Post
Just saw an update on 24 News channel:

Now body graphics
sporty upholstry
new body graphics - which make it look worse than the plain car
sporty upholstry!! - What do they mean by that! (Recaro seats - I wish) :P
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Old 11th February 2009, 12:03   #13
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Cool

i really need to talk to the GM marketing guys and the senior management regarding the brand placement, positioning and strategy they have adopted with the swift.

1. who is the target audience?
2. what is the medium to reach?
3. discounts vs silly crap addons like graphics

IMHO the sparky is actually a nice lil car with decent build quality (after driving maruti 800s, altos, omnis and swifts), decent t drive, good FE. In fact I asked my dad to opt out of the Zen Estillo and year ago and opt for the Sparky - and he is one happy customer.

IMHO the spark has to be positoned alogn with the Alto (porbably lower prices maybe) - and stricly addons like a silly music system I dont think will cut the cake with the customer when opting for a 3 lakh car.

Again I think by launching a limited edition the GM guys maybe then again testing the market wrt to the brand recall in the customers minds.

In the end they will be leaving one heck of a "confused " customer
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Old 11th February 2009, 12:29   #14
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I guess FIAT is the only brand which offer genuine sport version of their palio's in the 3-5 lakhs category. What do you think guys? Yet few buyers for it.
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Old 11th February 2009, 13:09   #15
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add to that ford, mitsubishi and skoda
did I miss anyone
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