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Old 7th March 2009, 19:36   #181
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rofl mighty muscular scorpio!!
Corny Add IMO.I dont know why mahinda's make crappy adds. First the xylo before that the old scorpio add where a girl goes on a chopper and cleans the snow away from the car.
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Old 7th March 2009, 19:42   #182
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Due to the extreme flak Mahindra is going to recieve for this advt, they will surely dump/shelve it like they dumped Xylo's "End of Sedans" advt.
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Old 9th March 2009, 09:43   #183
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just compare this with the Safari ad, Shows things which you will not forget (getaways) no matter how many high profile meetings you attend.

That ad hits a chord. It makes u understand that with safari u can fulfill your these dreams of going to such places. Reclaim your life.

It shows its upto you to reclaim your life, safari is just an add on to help you do it. The bigger thing is you yourself.

The campaign "Mighty muscular" doesnt let me understand what are they talking about, as someone has said, if it is mighty muscular, why does he needs two cars and two bikes as an escort. He should make his own road.

MnM come up with a better ad for Scorpio, the vehicle is good, let the ad strike proper balance of the vehicle delivering on ppls dreams.
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Old 9th March 2009, 22:06   #184
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Originally Posted by d3adlythegame View Post
I think its the "Indian Hummer", saw something about it on Aajtak few months/years ago, dont remember. But it might be that, and it is indeed made for the army.
no that was Mhindra AXE, this looks different definitely the one for the Army
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Old 9th March 2009, 22:55   #185
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Originally Posted by tanwaramit View Post
The campaign "Mighty muscular" doesnt let me understand what are they talking about, as someone has said, if it is mighty muscular, why does he needs two cars and two bikes as an escort. He should make his own road.
From when do escorts start driving Honda Civics? If I was a "Mighty Muscular VIP" being followed by my Security in two black cars, I would prefer that they don't drive Honda Civics? Maybe a Dodge Challenger RT/8 or Ford Crown Victoria. This ad agency needs to go...
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Old 10th March 2009, 10:03   #186
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Looking at the interiors it seems M&M is again going the xylo way i. e. Inside out , interiors first and then exteriors
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Old 13th March 2009, 23:58   #187
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Another debacle after that stupid Xylo "End of sedans" advt.
M&M has gone out of ideas, rather they have entered the stupidity regime!
Well, I do not like the ad too. but its effective.A friend of mine who had decided on an indigoXL switched to Xylo at the last moment.Makes sense too as Xylo gives much more space;his main requirement,than any sedan for similar money .He changed his mind as soon as he sat in the captains seats.

Good product sells...despite bad ads.
(the xylo may not be good for driving but to be driven in its really good)
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Old 14th March 2009, 08:45   #188
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Mahindra needs to change their ad agency, what a bunch of idiots! Who uses a caption like "Mighty Muscular" in todays times. Lets not forget the Xylo - awesome as its sales will be - was poorly positioned as a sedan replacement!
I think the song "Pappu can't dance", is an apt description of the new Scorpio, what with the muscular and popular bit!
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Old 30th March 2009, 21:47   #189
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The new Scorpio ad is pretty pansy. God knows which ad agency has mahindra contracted. Infact all the previous ads have european people who are driving aroung with helicoptors following them. This time its two sedans.

Mahindra's has more Butch vehicles in its stable than any indian manufacturer. God knows we would have all enjoyed just the Scorpio kicking up dust in the desert rather than a woman in a red dress and 6 bouncers in suits.
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Old 30th March 2009, 22:45   #190
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You guys should have a look at how the ad is described on the other forums. People are gushing all over it. They love the muscularity. They love the SUV'ishness. They also love the ad, because which Indian wouldnt like to be driven around in an SUV with escorts all around him, play a round of golf in the desert with a girl to boot. And not to forget our infatuation with White skin. They're playing on the psyche of the nouveau rich "political" class or those associated with that class - either in mind, body or soul. And I think that will work. Unfortunately for the rest of us who dont think that way, we will either still buy this heap of metal or the other thats called the Safari.
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Old 31st March 2009, 01:38   #191
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i think this will compete with the indicruz!! its not an muv but a more mordern. crossover. (the body will look closer to outlander, CRV etc). some good stuff to look forward too.

i think that accident was very sad. hope the guy who went down is okay.
there should be responsible driving even if you are testing a car. maybe they were being followed. maybe the driver panicked? anyways its sad. :(
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Old 31st March 2009, 04:09   #192
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Originally Posted by GTO View Post
Mahindra needs to change their ad agency, what a bunch of idiots! Who uses a caption like "Mighty Muscular" in todays times.!
The same idiots who came up with the name Xylo. Sounds like some furry cartoon character that 8 year olds love.
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Old 2nd April 2009, 16:18   #193
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Originally Posted by badboyscad View Post
Caught this test mule on the tindivanam - chennai highway. I guess this is a new Mahindra vehicle(telling from its tail lights which are from the old scorpio). The vehicle was humongous when viewed from the alto, the driver said that it was an army vehicle(which is definitely not true, telling from the ORVM indicators) and he politely refused to give any more details about the make. Couldn't get any more pics since i was in a hurry.


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PS : @ Mods : Please merge this content, if there is an already existing thread about this vehicle.
Its a toyota! check out the rims they belong originally to the toyota innova
Toyota is planning to launch an SUV , confirmed the same with their dealership in Delhi
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Old 2nd April 2009, 18:59   #194
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Dont think so mate, The only SUV I can think of coming to India from the Toyata stables is the Fortuner, and this is very much a tried and tested car, not warranting the intense testing of this disguised car.
The wheel rims are too vague a component to decide on who the maker is.
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Old 3rd April 2009, 10:44   #195
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Originally Posted by Mpower View Post
The same idiots who came up with the name Xylo. Sounds like some furry cartoon character that 8 year olds love.
Bottom line. The Ads seem to be working & connecting with their intended buyers.

3200 Scorpios & 3180 xylos sold in March 09. And xylo has a waiting period of 2- 3 months now.

We can keep grumbling about the ads & ad agencies, while M & M will be laughing all the way to the bank.
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