Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 11th March 2009, 21:19   #1
Senior - BHPian
 
Join Date: Nov 2006
Location: Vizag
Posts: 1,983
Thanked: 1,341 Times
Default Misleading car/bike ads.

We all know that car/bike manufacturers hype things up in their ads. This, in an attempt to make their products more desirable over their competitors'. But unfortuntalely, they go overboard in their quest and in the process end up removing it far from ground reality. Their is no dearth of such ads but the recent Maruti SX4 ad is mother of all such ads. It beats them all and takes the cake. Imagine scaring a trailer-trucker into backing out by charging at him in an SX4. Come on, Maruti. Just who do you think you are kidding? Even a 6-year old won't buy this ad. And the ad did not come with the king size lettering warning," do not try this at home"? And oh, by the way, since I did not find a thread with this title, I started a new one. Can we please get inputs on more such misleading ads?
pgsagar is offline   Reply With Quote
Old 11th March 2009, 21:31   #2
BHPian
 
Kevciti's Avatar
 
Join Date: Jul 2006
Location: Chennai
Posts: 88
Thanked: 16 Times
Default

The Hero Honda CBZ ads just suck. Imagine doing all that stuff on a bike.
Kevciti is offline   Reply With Quote
Old 11th March 2009, 21:35   #3
Distinguished - BHPian
 
FlyingSpur's Avatar
 
Join Date: Dec 2007
Location: Bay Area, CA
Posts: 3,937
Thanked: 1,331 Times
Default

No one is really going to do that with an SX4. I don't see anything wrong with the ad, they're not depicting the car as doing anything which isn't impossible. It's just that no one would be bothered.

If we go by that logic most of the ads would have to be pulled up eg. All the pre-2008 Yamaha ads for showing R1's and selling us mopeds in comparision.

The Pulsarmania ads would go for a toss.

I think we should give some creative freedom to the guys who come up with this stuff.
FlyingSpur is offline   Reply With Quote
Old 11th March 2009, 21:42   #4
Distinguished - BHPian
 
Join Date: May 2005
Location: KL
Posts: 4,680
Thanked: 3,508 Times
Default

The HH ad where Hritik Roshan jumps from the helicopter astride his Yellow Karizma.
The Bullet ad where trains are held up at level crossing so that Bullet could pass.
Some dude riding across a Dam on his bike... er was it Pulsar ad or HH ad?


Pulsar Mania ads are cool... they might be misleading, but not stupid like the ones i mentioned above.
Sankar is offline   Reply With Quote
Old 11th March 2009, 21:50   #5
Team-BHP Support
 
theMAG's Avatar
 
Join Date: May 2006
Location: Long Island, NY
Posts: 7,033
Thanked: 1,470 Times
Default

I guess all ads are misleading in their own right. If they would relay just real facts and their products sold on that alone, there wouldnt be a need to advertize/market in the first place!
theMAG is offline   Reply With Quote
Old 11th March 2009, 22:01   #6
BHPian
 
Join Date: Dec 2008
Location: Hyderabad
Posts: 796
Thanked: 4 Times
Default

Advertisements are made for the sole reason of catching your attention. The point of them is to make sure you're familiar with the name of the product, and that you know its USP.

As this sector is becoming very competitive, advertisements are getting more elaborate and creative. They have a mini storyline and they project the car/bike in a way they think will appeal to their target customer.

Such concepts have been there since ages. In the 1980's, an ad showed cowboys smoking Marlboro's and riding horses. Doesn't necessarily mean that anyone who smokes a Marlboro can ride a horse as well as those guys.

Most examples given in above posts are of creative/attention-grabbing advertisements. They're not misleading. Misleading would be saying (for example) that the Skoda Superb is offered with 20" alloys, when in reality they only offer 16" or 17".

Last edited by f450 : 11th March 2009 at 22:02.
f450 is offline   Reply With Quote
Old 11th March 2009, 22:43   #7
BHPian
 
BenjiRoss's Avatar
 
Join Date: Jul 2008
Location: Tamilnadu
Posts: 592
Thanked: 111 Times
Default

The SX4 ad is quite cool. I don't think the purpose of TV ads is to show the ad goinf through streets and highways and list the features.
All ads are done to catch your attention and drive home a message and make you remember the ad.
They draw parallels in life.

The bike ads (most of them) are very monotonous and just show a lot of similar stunts and visuals. Each ad by itself is good - but almost all the bike ad concepts are just stale.

Quote:
Most examples given in above posts are of creative/attention-grabbing advertisements. They're not misleading. Misleading would be saying (for example) that the Skoda Superb is offered with 20" alloys, when in reality they only offer 16" or 17".
Agreed. An ad that misinforms or misleads is one that states a wrong fact.
BenjiRoss is offline   Reply With Quote
Old 11th March 2009, 22:53   #8
BHPian
 
ariendj's Avatar
 
Join Date: Feb 2008
Location: Massachusetts
Posts: 503
Thanked: 79 Times
Default

Quote:
Originally Posted by f450 View Post
Advertisements are made for the sole reason of catching your attention. The point of them is to make sure you're familiar with the name of the product, and that you know its USP.

Most examples given in above posts are of creative/attention-grabbing advertisements. They're not misleading. Misleading would be saying (for example) that the Skoda Superb is offered with 20" alloys, when in reality they only offer 16" or 17".
true and true.i also feel that ads on print media showing all the accessories a car can have and gives a small star or hash mark which leads us to micro lettered words saying"accessories show above are not part of standard equipment".
now thats misleading more than anything specially to people who run off through pages looking at pics and come to conlusions!!
ariendj is offline   Reply With Quote
Old 12th March 2009, 00:16   #9
Team-BHP Support
 
Rehaan's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 22,367
Thanked: 22,584 Times
Default

Heres a similar thread : http://www.team-bhp.com/forum/indian...-cars-ads.html (Stretching and widening of cars in ads.)

cya
R
Rehaan is offline   Reply With Quote
Old 12th March 2009, 00:53   #10
Senior - BHPian
 
amit_mechengg's Avatar
 
Join Date: Dec 2007
Location: Pune
Posts: 2,406
Thanked: 1,539 Times
Default

the new bajaj 135 dtsi ad sucks. the two women fighting. initially you wont come to know what that ad is about. then later the 135 cc bajaj comes with a 1000 cc bikes firing, vrooom vroooom. bajaj firing sucks a big time with all rocker arm noises mixing with the valve banging noises. how do they show such sporty firing on the 135 cc bike.
amit_mechengg is offline   Reply With Quote
Old 12th March 2009, 09:51   #11
Senior - BHPian
 
neoonwheels's Avatar
 
Join Date: Aug 2005
Location: Pune
Posts: 1,651
Thanked: 599 Times
Default

Very few ads concentrate on product details. They usually fancy what they can not do in real world with the same product.

Off Topic: According to me the "Safari" ads are the most entertaining to watch.
neoonwheels is online now   Reply With Quote
Old 12th March 2009, 10:28   #12
BHPian
 
agbenny's Avatar
 
Join Date: Sep 2006
Location: TN38
Posts: 956
Thanked: 95 Times
Default

Quote:
Originally Posted by neoonwheels View Post
Very few ads concentrate on product details. They usually fancy what they can not do in real world with the same product.

Off Topic: According to me the "Safari" ads are the most entertaining to watch.
Do you see SX4 ""DUEL" ad?
Only if you have seen the movie, you can really enjoy, otherwise it will look a like a child's play, just pure fun!
agbenny is offline   Reply With Quote
Old 12th March 2009, 11:08   #13
BHPian
 
Join Date: Feb 2009
Location: Bangalore
Posts: 73
Thanked: 22 Times
Default

Quote:
Originally Posted by agbenny View Post
Do you see SX4 ""DUEL" ad?
Only if you have seen the movie, you can really enjoy, otherwise it will look a like a child's play, just pure fun!

if Spielberg sees this ad, he would be surely interested in Directing "Duel 2, The rise of the cars" where our own SX4 will be chasing the Trailer laden trucks.
SAMUDRA is offline   Reply With Quote
Old 12th March 2009, 11:39   #14
BHPian
 
Join Date: Apr 2007
Location: Bangalore
Posts: 356
Thanked: 12 Times
Default

Ads are there just to show-off the product and it remains in people's mind so that they start querying about it !! so that way SX4 ad had done its job ;-)
madhukar_n is offline   Reply With Quote
Old 12th March 2009, 11:51   #15
Newbie
 
Join Date: Sep 2008
Location: Jamnagar
Posts: 18
Thanked: 0 Times
Default

i think the only purpose of these car/bikes ads is to make them so attractive or wierd that the viewer is able to remember the ad and hence he can recall the brand as well.i think in such a competitive segment, just showcasing a bike/car's plus point will not help the product and so these ad companies go overboard most of the times.
anupminda is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
How BHP, Torque and power-to-weight ratios can be misleading VeyronSuperSprt Technical Stuff 16 19th April 2016 07:25
Misleading Tata website!!! Skyline GT-R The Indian Car Scene 10 22nd September 2010 18:48
"Handling" - the most ambiguous/misleading term rajushank84 Technical Stuff 23 15th September 2010 00:19
Mercedes/dealer to compensate for misleading consumer DriverR The Indian Car Scene 1 3rd March 2009 16:13
The hidden/misleading truth behind BMW LOGO??? CrAzY dRiVeR The International Automotive Scene 9 19th May 2008 19:37


All times are GMT +5.5. The time now is 18:52.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks