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Old 20th May 2009, 15:06   #1
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Default Ads from '90s- The decade that changed Indian Automotive Industry

Another vacation to my hometown and I had the opportunity to dig out some old editions of Auto India and some other magazines. Reading those again after many years brought back memories of how much I used to dream about buying a car. The dream car kept changing from M800 to Gypsy to Esteem to OHC.

Ads from '90s- The decade that changed Indian Automotive Industry-slide3.jpg

PAL was still alive. So was the lovable Premier with not so lovable diesel engine. 0-60 under 12 sec!!

Ads from '90s- The decade that changed Indian Automotive Industry-slide4.jpg
How could I forget the Isuzu engined Ambassador? HM was trying to defend against the upcoming onslaught.

Ads from '90s- The decade that changed Indian Automotive Industry-uno.jpg
UNO heralded the re-entry of much loved FIAT. I remember it did create loads of expectation. FIAT had money to spend on ads too.

Ads from '90s- The decade that changed Indian Automotive Industry-escort.jpg
Ford enters with Escort. But could not de-throne Esteem as the quickest to 100. So, Ford settled for the "comfort" zone

Ads from '90s- The decade that changed Indian Automotive Industry-esteem.jpg
Maruti came with the face-lifted Esteem in '97. Drool material indeed!!

Ads from '90s- The decade that changed Indian Automotive Industry-sierra.jpg
TATA was avoiding a head-on battle. Did make the most beautiful ads, though.

Ads from '90s- The decade that changed Indian Automotive Industry-ohc.jpg
First ad announcing arrival of OHC

Feel free to contribute more ads, please?
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Old 20th May 2009, 15:19   #2
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Awesome work Whiteknight. Let me see and upload some ads. Do you have the ad for Premier Padmini S1 ?
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Old 20th May 2009, 15:22   #3
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Great find brother will try to find few more
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Old 20th May 2009, 15:22   #4
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This is a fabulous thread WhiteKnight!
I ope someone posts one of the old Sierra ads that had the tagline "It's not owned, it's possessed" One of my favourites.
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Old 20th May 2009, 15:27   #5
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fantastic stuff! this really brings back memories.
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Old 20th May 2009, 16:25   #6
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Excellent info.

These cars really had changed the Auto scenario in India.
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Old 20th May 2009, 16:46   #7
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I used to love the esteem so much when I was a kid! It is(was?) a great car indeed!
Amazing find. Hope to see more such ads.
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Old 20th May 2009, 17:04   #8
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the end of the small car.
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Old 20th May 2009, 17:05   #9
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i was like when i read that the padmini did 0-60 in 12sec. only latter when i read that the amby did in 7 seconds did it strike that it was km/h not mph .But man the cars look awesome in the ads.Pls upload some videos of ads if possible i was too young to remember any.
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Old 20th May 2009, 17:18   #10
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Wow! Amazing stuff there

Ads today don't get you as excited, in print aleast. The exception being the Bimmer fold outs in car mags But then again that's not the same is it?
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Old 20th May 2009, 17:18   #11
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Quote:
Originally Posted by amulu10 View Post
i was like when i read that the padmini did 0-60 in 12sec. only latter when i read that the amby did in 7 seconds did it strike that it was km/h not mph .But man the cars look awesome in the ads.Pls upload some videos of ads if possible i was too young to remember any.
1st Tata Indica Commercial


Tata Sierra Commercial


tata safari old commercial


Chevrolet India Brand Entry Commercial



Last edited by tushky : 20th May 2009 at 17:25.
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Old 20th May 2009, 17:24   #12
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Good one guys and would love to see more Videos and paper ads.

Would love to see the Safari Ads if any.
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Old 20th May 2009, 17:33   #13
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Really Fancy ad...i never even wondered how a Tata Sierra ad looked like until i saw this one.feel awesome to possess one.
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Old 20th May 2009, 17:36   #14
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Good initiative gentlemen, please keep em coming.
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Old 20th May 2009, 17:58   #15
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Hyundai Brand Intro with Shahrukh Khan




Hero Honda Splendor. The bike that changed it all.

Last edited by salilpawar1 : 20th May 2009 at 18:09.
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