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Old 20th July 2009, 13:36   #16
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Default Hindalco shuts alloy wheel unit

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Hindalco shuts alloy wheel unit
2009-07-18 10:32:15


Mumbai: Hindalco Industries, an Aditya Birla Group company, has shut down an aluminium alloy manufacturing plant located at Silvasa in Gujarat having a total capacity of three lakh wheels per annum.

"The plant being an insignificant part of the operations will not have any impact on the operations and financials of the company," Hindalco said in a statement to the BSE.

"The company is taking necessary steps to sell the assets of the plant," the statement added. The wheels made at the plant were approved for supply to most major automakers including Maruti Suzuki, Tata Motors, Ford and Hyundai, according to the company's Web site.

According to sources, the move follows lack of orders that made it economically unviable to manufacture alloy wheels.
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Old 2nd August 2009, 09:36   #17
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too bad - there were some new aura designs (with the black finish) which were quite nice!
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Old 3rd August 2009, 11:36   #18
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Aura, if I am right were the only company to have the 98 PCD alloys which the Fiats use. Gentlemen from Hyderabad do keep me posted if and when you come across some of these available at a bargain.
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Old 16th October 2009, 10:38   #19
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Default AURA: HINDALCO to exit

Hindalco is looking to exit the Alloy Business (Aura). They claim to have 50% of the after-market but it is obviously too small for Hindalco to bother. I have not seen Aura alloys around for quite some time.
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Old 16th October 2009, 10:44   #20
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Mod's note: Thread merged with existing topic. Continue further discussion here.
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Old 16th October 2009, 14:23   #21
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IMO as said it may not make dent to the Aditya birla group nor the OEM's . After market is filled with imports & OEM's have other manufacturers like Synergies & Enkei in India .
I even remember Synergy Dooray did alloys for Hummer & Chrysler
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Old 16th October 2009, 14:44   #22
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Quote:
Originally Posted by finneyp View Post
Agree with Nikhil, Aura makes top quality alloys though their designs may not be jazzy.
I can second that, being an Aura alloys user for the last 5 years.
Bad news to lose a prominent and decent manufacturer (and give more power to cheap imports)
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Old 16th October 2009, 15:02   #23
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I would take Aura any day to the imports. If you damage/lose a rim you goose is cooked. Also, you are sure of the QC in the first instance.

Slightly OT: why must the manufacturers of cars insist on the spare being bolted face down. Why not face up - easier to check air and the rest. All it costs is a longer bolt!

Last edited by sgiitk : 16th October 2009 at 15:03.
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Old 16th October 2009, 15:21   #24
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now since Aura is not available in the retail, what are the other options. Are they still supplying OEMs?
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Old 16th October 2009, 16:24   #25
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What happens when any of my alloys get damaged? will aura supply the same design?
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Old 16th October 2009, 16:42   #26
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Quote:
Originally Posted by hari78 View Post
What happens when any of my alloys get damaged? will aura supply the same design?
Well, since the manufacturer will soon cease to exist, I doubt if any warranties will hold good for consumers.
Coming to the quality, yes they were certainly more durable, better finished and cost effective.
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Old 16th October 2009, 17:02   #27
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The quality of Aura wheels was good. What let them down was average designs, poor marketing and an indifferent attitude towards the after market segment.

Most Indian alloy manufacturers are after big ticket OEM orders, the exports of which were hit during the recession. Maybe now, the remaining 1-2 companies will pay a bit more attention to the domestic after market segment.
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Old 16th October 2009, 17:25   #28
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Thats too bad, I have them on my Swift they were gifted to my dad from someone in Hindalco. They are very good quality but very bad design

Guess its Konig then
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Old 16th October 2009, 21:23   #29
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I have Aura alloys on my Esteem for over 4 years now and I do not have any regrets. Sad that they have to down their shutters.
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