Go Back   Team-BHP > BHP India > The Indian Car Scene


Closed Thread
 
Thread Tools Search this Thread
Old 4th August 2009, 12:29   #121
BHPian
 
Join Date: Sep 2008
Location: New Delhi
Posts: 184
Thanked: 21 Times
Default

According to Rediff, the Cruze will be launched in October and will be priced between Rs 13.5 Lakh and 18 Lakh

Chevrolet Cruze at Rs 18.50 lakh: Rediff Business News, Latest India business news, India Economy news, World Business, Finance news, Latest business headlines, business videos and business articles.
LastActionHero is offline  
Old 4th August 2009, 15:17   #122
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 49,520
Thanked: 101,605 Times
Default

That diesel engine better be good. It has the potential to make, or break, this car's market run.
GTO is offline  
Old 4th August 2009, 15:23   #123
SCH
BHPian
 
Join Date: Feb 2004
Location: Noida
Posts: 156
Thanked: 2 Times
Default

With this price band it would be above Toyota Corolla / Honda Civic. For it to make its presence the pricing need to be right.
SCH is offline  
Old 4th August 2009, 15:37   #124
Senior - BHPian
 
asr245's Avatar
 
Join Date: Dec 2007
Location: Gurgaon
Posts: 1,138
Thanked: 363 Times
Default

Quote:
Originally Posted by SCH View Post
With this price band it would be above Toyota Corolla / Honda Civic. For it to make its presence the pricing need to be right.
According to the article, they are targeting the Accord, Superb band. For that the top end diesel needs to compete with lowest end Accord, maybe a little less than that.
asr245 is offline  
Old 4th August 2009, 16:37   #125
Senior - BHPian
 
Join Date: Apr 2008
Location: Aberdeen, UK
Posts: 1,213
Thanked: 1,134 Times
Default

If the rumored prices are correct (13.5 lacs to 18lacs ), Chevrolet have their finest snipers aiming not at the competition but at their own two feet. Cruze as we all know is a replacement for the Optra aka Lacetti aka a cheaper option to the Corollas/Civics. Aiming for the likes of Accord will only have the Cruze fall flat on its face.
The two petrols (1.6 & 1.8) struggle when it comes to fuel efficiency, refinement, performance when compared to the Corollas/Civics, forget the Accord. The only powerplant worth mentioning is the 2.2 diesel and if thats closer to 18 lacs, Chevrolet will struggle to compete with the likes of L&K, Jetta, etc..etc...
Chevrolet does not have the brand pull of Toyota, Honda, Skoda etc..in India. Its pretty much the same in Europe as well. Its being considered as a cheaper option to the Koreans and Skodas. But in UK they realise this and have priced the Cruze cheaper than Civic, Corolla/Auris, Focus and even the Hyundai 130. This makes Chevrolet an iteresting option to new car buyers especially on a budget.
In India somehow the strategy has been to launch the car and have excited customers the first month, see sales dropping from the second month and start discounting from the third month.
Hoping with the Cruze they have the pricing and marketing bang on from day one. There are plenty of customers looking for a VFM Diesel option against the Corolla/Civic. Chevrolet have that product, hoping they know what to do with it.
shortbread is offline  
Old 4th August 2009, 16:46   #126
Senior - BHPian
 
abhibh's Avatar
 
Join Date: Sep 2005
Location: Back in the HOOD near you!
Posts: 2,767
Thanked: 34 Times
Default Cruze in Chandigarh!

Spotted at Chandigarh!
Attached Thumbnails
Spotted Testing - Chevrolet Cruze. EDIT - Pics on Pg-5, Brochure Pg-15-20072009265.jpg  

Spotted Testing - Chevrolet Cruze. EDIT - Pics on Pg-5, Brochure Pg-15-20072009266.jpg  

abhibh is offline  
Old 4th August 2009, 16:51   #127
Senior - BHPian
 
normally_crazy's Avatar
 
Join Date: Feb 2004
Location: Mumbai
Posts: 4,367
Thanked: 393 Times
Default

Quote:
Originally Posted by LastActionHero View Post
According to a very very very trusted source - I have heard 18.95 Lacs and aiming for the Honda Accord. And apparently the interior quality is also a tad lower than the Accord / Camry.

GM on a suicide mission ?
normally_crazy is offline  
Old 4th August 2009, 16:58   #128
SCH
BHPian
 
Join Date: Feb 2004
Location: Noida
Posts: 156
Thanked: 2 Times
Default

Cruze / GM would surely fall flat if they try to compete with Accord / Camry; for it to be a success they have to price is a shade lower or equivalent to Civic / Corolla Altis.
SCH is offline  
Old 4th August 2009, 18:25   #129
Senior - BHPian
 
aaggoswami's Avatar
 
Join Date: May 2007
Location: Vadodara
Posts: 4,701
Thanked: 1,510 Times
Default

Quote:
Originally Posted by normally_crazy View Post
I have heard 18.95 Lacs and aiming for the Honda Accord. And apparently the interior quality is also a tad lower than the Accord / Camry.

GM on a suicide mission ?
The car will find its going tough against Accord. Anything more than Rs. 15 lakh for cruze and the car will not sell. Accord is a very strong car, specially in space department. GM will find the going tough against Accord whose prices for base versions are lower than Rs. 19 lakh.

Agreed that diesel engine will give the car an added advantage, but that advantage is not sufficient to ask for such a high price tag.

A good car can be spoiled by poor pricing if its Rs. 19 lakh. I have personally seen this car many times in my city and once I was barely 2 cms away from the OVRM when I was walking into a restaurant. Its not as large or as spacious as Accord ( from the looks and the glance at the interior ). This car will find going tough at high price.
aaggoswami is offline  
Old 4th August 2009, 20:45   #130
BHPian
 
discoverwild's Avatar
 
Join Date: May 2009
Location: Coimbatore
Posts: 748
Thanked: 1,132 Times
Default

I think car manufacturers are not trying to sell cars in plenty but rake in higher margins selling lesser cars. To them it probably makes sense. Not many cars to care for too.
discoverwild is online now  
Old 4th August 2009, 21:11   #131
Senior - BHPian
 
SkyWalker's Avatar
 
Join Date: Jul 2006
Location: Bangalore
Posts: 1,531
Thanked: 122 Times
Default

At 15-18.5L - its a suicide! It would sell less than the Optra (which is actually priced decently).
SkyWalker is offline  
Old 5th August 2009, 09:32   #132
BHPian
 
Join Date: Dec 2007
Location: chennai
Posts: 75
Thanked: 42 Times
Default

Quote:
Originally Posted by normally_crazy View Post
According to a very very very trusted source - I have heard 18.95 Lacs and aiming for the Honda Accord. And apparently the interior quality is also a tad lower than the Accord / Camry.

GM on a suicide mission ?
I knew GM would do something like this ever since this report back in January 2009

In addition to the Chevrolet Mini, GM plans to launch its premium segment car – the Chevrolet Cruz — in the middle of this year which will take on Honda’s Accord and Toyota’s Camry.


This is the report source - GM to launch third small car by year-end
notjustshrawan is offline  
Old 5th August 2009, 12:18   #133
Senior - BHPian
 
aaggoswami's Avatar
 
Join Date: May 2007
Location: Vadodara
Posts: 4,701
Thanked: 1,510 Times
Default

A very small comparison between Accord, Camry, Cruze and Superb. The parameters Length, Width, Height, Wheelbase, Trunk space, Kerb weight and fuel tank capacity are considered.
Cruze data is from UK website, others from ACI.
Attached Files
File Type: xls Cruzecomparo Office 2003 version.xls (18.5 KB, 263 views)
aaggoswami is offline  
Old 5th August 2009, 12:48   #134
Senior - BHPian
 
Join Date: Feb 2004
Location: Mumbai
Posts: 3,717
Thanked: 426 Times
Default

It's not the Accord but the Laura and Jetta that the Cruze is aiming for.
amit is offline  
Old 5th August 2009, 13:40   #135
Senior - BHPian
 
Join Date: Apr 2008
Location: Aberdeen, UK
Posts: 1,213
Thanked: 1,134 Times
Default

GM India is trying to chew more than it can swallow. They need to be a cost competitive brand, similar to what they everywhere else in the world. GM India exists in a bubble where they percieve Chevrolet to be a 'premium' brand and they muck up selling reasonably good cars.
shortbread is offline  
Closed Thread


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Choosing to Cruze - Chevrolet Cruze LTZ AT. (First 500 kms) a.sundaram Test-Drives & Initial Ownership Reports 47 22nd April 2014 16:46
Honda CR-V 2012. EDIT : Brochure pics leaked! Parm The International Automotive Scene 50 26th September 2012 18:41
My new Chevrolet Cruze in White! EDIT : PICS on Page 2 SubuS Test-Drives & Initial Ownership Reports 124 23rd May 2012 15:17
(Wagon R)ecreationally clicked - New Wagon R Scoop Pics EDIT: Brochure on pg 22 sidindica The Indian Car Scene 385 23rd April 2010 14:44
Stuck between the Cruze and Scorpio. EDIT : Got the Cruze! Pradeep2612 What Car? 23 30th March 2010 14:26


All times are GMT +5.5. The time now is 21:25.

Copyright ©2000 - 2018, Team-BHP.com
Proudly powered by E2E Networks