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Old 25th July 2009, 16:14   #1
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Default HM to launch james bond like car

C K Birla Group company Hindustan Motors(HM), the makers of the Ambassador, is all set to launch a niche car from the Mitsubishi Motors stable soon in the premium segment.

The new car will be a James Bond-like automobile and it could be launched this year as well if everything goes well. The company is gearing up for the launch of the niche vehicle, hopefully, within this year, for which it is awaiting requisite homologation from ARAI (Automotive Research Association of India). HM says that the new car will fire up Mitsubishi Motors’ portfolio in India

HM is investing Rs 75 crore in its Uttarpara factory for the expansion of its castings and forgings business and to set up an assembly line for the newly launched mini truck ‘Winner’. On Friday, the company reported a higher net loss of Rs 21 crore in the first quarter of 2009-10.


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Old 25th July 2009, 16:32   #2
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when you say james bond do you mean AM?/MG?/BMW?
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Old 25th July 2009, 17:01   #3
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James Bond also drove a Citroen 2CV
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Old 25th July 2009, 17:06   #4
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However i can't recollect Bond driving a Mitsubishi.

Is the car going to be like James Bond, or like the ones he drives. I couldn't resist asking that.

Or a DC designed Amby perhaps?

Last edited by beejay : 25th July 2009 at 17:13. Reason: Is the car...
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Old 25th July 2009, 17:08   #5
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Quote:
Originally Posted by brakehorsepower View Post
The company is gearing up for the launch of the niche vehicle, hopefully, within this year, for which it is awaiting requisite homologation from ARAI (Automotive Research Association of India). HM says that the new car will fire up Mitsubishi Motors’ portfolio in India
Is this HM's way of calling the EVO a "James Bond" car ? Otherwise how can it fire up Mitsu's portfolio if the car is being designed by HM themselves.
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Old 25th July 2009, 17:47   #6
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Quote:
Originally Posted by beejay View Post
However i can't recollect Bond driving a Mitsubishi.

Is the car going to be like James Bond, or like the ones he drives. I couldn't resist asking that.

Or a DC designed Amby perhaps?
It could be a DC designed sporty looking body shell on the evergreen Contessa chassis Knowing HM and its ways!! Late inspiration from all the modified contessas a decade+ back.
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Old 25th July 2009, 17:58   #7
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Well the good old Amby has been kept going till today by company of James Bond / Superman / Spiderman / Tarjan and GOD.
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Old 25th July 2009, 18:01   #8
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James Bond could use a car as quick as the EVO X . Yeah yeah, I know...my expectations are way too high. Just the fact that its from the Mitsubishi Motors stable points toward the EVO or the new Lancer.

Buttttttttttttttttttttt after HM has done such a good job of marketing the Great Driving Challenge, which wise guy came up with this "James Bond" line?
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Old 25th July 2009, 18:02   #9
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I dont get a thing from this. What a stupid press release to keep the people speculating!!. Premium segement does it mean Segment of BMW/MERC? or Premium segment in hatch like jazz? Or a premium sedan? Or a Premium SUV?. I really dont get it
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Old 25th July 2009, 18:08   #10
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Quote:
Originally Posted by GTO View Post
Buttttttttttttttttttttt after HM has done such a good job of marketing the Great Driving Challenge, which wise guy came up with this "James Bond" line?
A possible catch line for HM from this guy:
You Live and Let Me Die.
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Old 25th July 2009, 18:10   #11
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James Bond drove many cars:
Dr.No - Sunbeam Alpine
Goldfinger - Aston Martin DB3
Thunderball - Triumph Herald (to Largo's mansion)
You only lived twice - Toyota
Diamonds are for ever - Ford Mustang
Man with the Golden Gun - Continental GT
Spy who loved me - Lotus Esprit
For Your eyes only - Lotus Esprit
Octopussy - Indian Auto rickshaw
Living Daylights - Aston MArtin Lagonda
Golden eye - BMW Z3
World is not enough - BMW Z8
Tomorrow Never dies - BMW 5 Series
Die Another day - Aston Martin Vanquish
Casino Royale - Aston Martin DB5
Quantum of Solace - Aston Martin DB5

Now tell me which one is HM launching? Im sure JB producers will be in for a surprise/shock.....
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Old 25th July 2009, 18:14   #12
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Quote:
Originally Posted by GTO View Post
Buttttttttttttttttttttt after HM has done such a good job of marketing the Great Driving Challenge, which wise guy came up with this "James Bond" line?
Exactly.
I'd like to know the same.

I'd like to see the Great driving challenge end with the launch of the evo x

My guess.
Quote:
Originally Posted by hillram View Post
Octopussy - Indian Auto rickshaw

Last edited by abhinav.gupta88 : 25th July 2009 at 18:16.
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Old 25th July 2009, 18:33   #13
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So, this car is going to be licensed to kill?

However, i think the article is referring to the EVO. Unless they plan to bring in the lancer, which is highly unlikely IMO.
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Old 25th July 2009, 19:00   #14
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For a second I thought the car will look like James Bond
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Old 25th July 2009, 19:13   #15
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A james Bond like car is more targetting towards the Eclipse. James Bond hardly drove 4-door cars. But Evo is supposed to be the next launch.

HM also is the only company to have the highest number of on paper launches. Gallant, New lancer, all new car etc etc.
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