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Old 31st July 2009, 20:54   #1
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Default K Series Engines touch a Lakh Mark

Business Standard New Delhi: Within 10 months of starting production of its KB-series engines, the country’s largest car maker, Maruti Suzuki, has rolled out over 100,000 of these units that power the two small cars, A-Star and Ritz.

Riding on the success of this new fuel-efficient technology, Maruti Suzuki India (MSI) has planned to incorporate KB-series engines in other existing as well as new models.

“The company’s Gurgaon plant has produced over 100,000 KB-series engines, which are installed in the two small cars A-Star and Ritz since its commercial production began in October last year,” a company spokesperson said. When asked about MSI’s future strategy to roll out more KB-series engine cars, the official said, “We have definite plans to gradually introduce this next generation light-weight fuel efficient engine series in other models over a period of next 3-5 years.”

He, however, declined to name the model next in line after A-star and Ritz which will be powered by the KB-series engine. The company produces Bharat Stage-III, Bharat Stage-IV and Euro-V emission norms compliant KB-series engines. It produces two different petrol engines, 1 litre (A-Star) and 1.2 litre (Ritz), from the fully integrated engine manufacturing facility, located at MSI’s Gurgaon plant.

According to the Automotive Research Association of India (ARAI), A-Star gives a mileage of 19.6 km per litre, while Ritz runs 17.7 km for every litre of petrol.

MSI has so far exported over 50,000 units of Euro-V compliant A-Star, sold as Suzuki Alto in Europe. It also supplies A-Star to another Japanese car maker Nissan under a contract manufacturing agreement with Suzuki. Nissan sells the car in Europe as Pixo.
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So looks like Maruti's new K series engines are really working wonders for Maruti. This is good news as prospective Maruti Buyers can get these engines across more models soon
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Old 31st July 2009, 21:00   #2
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This is good news as prospective Maruti Buyers can get these engines across more models soon
Why do you say "soon", when MS thinks it will take them 3-5 years. I'm wondering why they need 3-5 years?
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“We have definite plans to gradually introduce this next generation light-weight fuel efficient engine series in other models over a period of next 3-5 years.”
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Old 31st July 2009, 21:26   #3
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Why do you say "soon", when MS thinks it will take them 3-5 years. I'm wondering why they need 3-5 years?
Coz Swift will get the transplant in the next few months. Also the new face lifted Estilo will get the K series engine in the next couple of months. MS feels 3-5 years to get the K-series across most of their models I guess.
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Old 31st July 2009, 22:40   #4
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Has MARUTI SOLD 100,000 units of Ritz and A-star combined? One shouldn't judge the success of an engine by the number produced, it should be rather judged by number of cars sold with that particular engine/engine family.
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Old 31st July 2009, 23:03   #5
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Has MARUTI SOLD 100,000 units of Ritz and A-star combined? One shouldn't judge the success of an engine by the number produced, it should be rather judged by number of cars sold with that particular engine/engine family.
I did not know these engines were made for "other then car" use.
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Old 1st August 2009, 00:20   #6
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Has MARUTI SOLD 100,000 units of Ritz and A-star combined? One shouldn't judge the success of an engine by the number produced, it should be rather judged by number of cars sold with that particular engine/engine family.
I think, it's a lot of export included.
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Old 1st August 2009, 05:35   #7
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MSI has so far exported over 50,000 units of Euro-V compliant A-Star, sold as Suzuki Alto in Europe.
So half of the K Series Engines are just exported in the Euro-V spec A-Star to Europe. Add the Nissan Pixo and I think around 65-70% of the 1 Lakh Engines so far produced have been exported.
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Old 1st August 2009, 08:32   #8
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What is so great? Earlier it was some xyz engines and now it is the k series.

MSI is not offering the Just engine to customers nor offering same cars with and without k series engines. Just marketing hype
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Old 1st August 2009, 11:45   #9
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Makes no sense for MUL to announce this. Seems like a hyped marketing initiative. Also, as SLK has rightly mentioned, many of these engine could have been exported.
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Old 1st August 2009, 12:19   #10
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I took delivery of an Alto Lxi yesterday from Coimbatore. There were 47 cars getting delivered. Most of them were Alto followed by a couple of Ritz, 7 Swift and 2 dezires.

There was not a single A start getting delivered. I doubt if 100,000 KB series have being sold considering only A star and Ritz share the KB series in the Maruti stable.

Should be inclusive of the export numbers.

Last edited by beejay : 1st August 2009 at 12:20. Reason: Should be....
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Old 1st August 2009, 12:52   #11
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The K series engine production is ramping up for sure. MUL is shifting all models to the K Series engine as someone has pointed out here.
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Old 1st August 2009, 14:19   #12
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Following thread is concerning similar informations may like to go through this link

http://www.team-bhp.com/forum/indian...r-media-3.html (Why MARUTI is advertising K-Series Engine not any car in media?)

Mods may like to consider merging these threads
thanks
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Old 1st August 2009, 15:33   #13
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Originally Posted by gpa View Post
Makes no sense for MUL to announce this. Seems like a hyped marketing initiative. Also, as SLK has rightly mentioned, many of these engine could have been exported.
right. As per the latest july sales report of the company, A-Star has crossed 50K units of exports. Ritz must have touched close to 20k since its launch (May 8000, June 6000, July assuming 6000). The remaining 30K must be from A star domestic sales.
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