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Old 15th August 2009, 02:19   #16
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IMO, the Indica Vista has inherited all the good things from the Old Indica and improved on them.

The Estilo inherits nothing from the old Zen, and kills the "Zen" brand.
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Old 15th August 2009, 02:36   #17
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The old Zen was more popular then the current Estilo! It was really a favourite given the time it was launched when 100 BHP was considered a bench mark! It was light and low slung and peppy. Estilo may be more refined or spacious but Zen was more of a drivers car.

The Vista however seems much better in quality than the Indica. So the branding has affected the Estilo and Vista in totally different ways.
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Old 15th August 2009, 02:37   #18
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Abhi, I think you have really nailed it!
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Old 17th August 2009, 10:38   #19
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The only problems with Estilo : Shape + Pink colour !
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Old 17th August 2009, 10:42   #20
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Quote:
Originally Posted by mithun View Post
The only problems with Estilo : Shape + Pink colour !
Its not like pink is the only colour. Don't buy pink if you hate it. And we've had many awkwardly shaped cars before (the Estilo isn't that bad compared to the first gen Santro for instance).
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Old 17th August 2009, 12:01   #21
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There is a new Estilo coming up around this weekend, I guess, as per info they have dropped the name Zen & its just Estilo now.
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Old 17th August 2009, 12:28   #22
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Maruti - Suzuki likes to jumble up the names of their cars. They can use the same name for two completely different cars, and two different names for the same cars in two continents.

* The old Swift - (Esteem as it is known in India) and the new Swift - the petrol engine is the only common thing.
* Alto - The old Zen in India was known as Alto in Europe. But today's new Alto is also known as Alto in Europe. confused?

Hyundai nowadays is playing it safe with their car names... i10, i20, .... it's so easy and acceptable anywhere in the world ! They don't have to find an Indian name for their model anymore, as they did with Atos (Santro)
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Old 17th August 2009, 12:35   #23
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Quote:
Originally Posted by tj123 View Post
There is a new Estilo coming up around this weekend, I guess, as per info they have dropped the name Zen & its just Estilo now.
so another confusion of is this zen estilo or just estilo
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Old 17th August 2009, 18:57   #24
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The car's USP gets associated with its name. Thus, the badge definitely counts, though it's certainly not everything. Case in point : The Zen. Maruti really couldn't have wasted the hallowed "Zen" name anymore than they did on the funny Estilo. Heck, the original jellybean Zen clocked healthy numbers, well past its sell by date. Another example : For all its popularity, Toyota discontinued the Qualis badge when they got in the Innova. Reason? Qualis had (rightly) become associated with a taxi image.

On the other hand, you have brands like the Corolla, Accord, E Class etc. which command such a premium worldwide, that they are probably worth a billion bucks each.

Last edited by GTO : 18th August 2009 at 10:29.
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Old 17th August 2009, 21:29   #25
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What is dont get is why the end up using two names old and new.
For ex

Zen Estillo
Lancer Cedia
Corolla Altis
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Old 18th August 2009, 10:43   #26
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Quote:
Originally Posted by Mpower View Post
dont get is why the end up using two names old and new.
To cash in on the reputation of the old, yet communicate that the new model is...well..."all new". This strategy sure worked against the Indica Vista.

I don't see too much sense in this. For e.g. The Honda City. Pretty much the same name over 3 generations of the car in India, and very successful.
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