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Old 1st October 2009, 15:52   #16
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Internet Penetration in India is hovering around 6 - 7 %.

So take this data with a pinch of salt.

less than 7% of people buying / influencing 33% of car sales ?? not really IMO

( most of the internet portals on automobiles use English , which again is used by a minuscule percentage of Indians.. Mumbai , Delhi , BAngalore & chennai & metros do not make India )

Just as an analogy , BJP did a very impressive net campaign during recent general polls using google ads, twitter, blogs etc. One could see LK advanis ads in most web pages then.

If internet in India was such an effective medium, NDA should have come back to power. IMO , BJP / NDA also mistook the vocal minoroty on indian internets as the real voice of India, showing a major disconnect with Bharat.

Last edited by w 12 : 1st October 2009 at 16:05.
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Old 1st October 2009, 16:03   #17
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Originally Posted by w 12 View Post
Internet Penetration in India is hovering around 6 - 7 %.

So take this data with a pinch of salt.

less than 7% of people buying / influencing 33% of car sales ?? not really IMO

( most of the internet portals on automobiles use English , which again is used by a minuscule percentage of Indians.. Mumbai , Delhi , BAngalore & chennai & metros do not make India )
Not exactly.

No. of cars sold in India is about 1 Million out of a total population of 1 Billion or 1000 Million. As per IAMAI, till last year India had about 80 Million high usage Internet Users. So this figure is in tandem with the greater picture.
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Old 1st October 2009, 17:14   #18
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Before booking my Fiat Linea 1.4 petrol Emotion Pack FTA, I did thorough research on posts in Team-Bhp, other automobile fora and manufacturer's websites for more than 5 months comparing various brands/models/versions/prices/tech specs/features. This time, I was offered TD at my doorstep. Earlier in 2004, when I bought my Maruti Suzuki Versa, the case was different. I personally visited various dealerships to gather details and TD. JD Power's findings reflect emerging India.
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Old 1st October 2009, 18:42   #19
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I'm sure I probably discovered Team-BHP during my car-buying --- but then, the internet had become an established part of my life for several years before coming to India.
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Old 2nd October 2009, 13:12   #20
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Originally Posted by Warhound View Post
Have you heard the sale reps at these dealerships !?. My mom worked for Tata for a few months as timepass and she would come home and tell us these hilarious stories. Each sales rep recites BS from a training manual over and over. You ask them anything of fthe ordinary and they give you blank looks.
Very true. It's the time of specialisation, generalisation is out. Most of the car salesmen out there hardly have any product knowledge, and some of them keep jumping across different product segments too. For automotive information, dedicated automotive portals such as Team-BHP are unbeatable.

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Originally Posted by Sahil View Post
It is pretty evident as Indian auto industry spends big bucks on online advertising !
Well said!

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Originally Posted by w 12 View Post
( most of the internet portals on automobiles use English , which again is used by a minuscule percentage of Indians.. Mumbai , Delhi , BAngalore & chennai & metros do not make India )
Good point. Someone once told me that if you have an English-only portal, you are effectively restricting yourself to only 1/3 of the online world (apparently, chinese + spanish together constitute a larger % than English only).

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Originally Posted by Thad E Ginathom View Post
I'm sure I probably discovered Team-BHP during my car-buying --- but then, the internet had become an established part of my life for several years before coming to India.
Likewise for most of us. I hardly buy anything without checking out online reviews first. Heck, I even choose movies based on other user reviews. This trend will only expand across more Indians as our country's internet penetration levels improve.

All I can say is, exciting times ahead of us
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Old 5th October 2009, 14:27   #21
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Smile No surprise

I am not at all surprised to see the result. Its always better to take a word from hoses mouth before putting your lacs of hard earned money for any car. When net is available why not to use it. You are getting a million dollar advice free of cost !!!

I also used net before buying my Dzire. When i read so many users review that its a very good car, i had no doubt before purchasing it !!! I am happy that i referred the net for this
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