Fiat Adventure - New Print Advt - Team-BHP

hasopi · 25th July 2005, 11:08

Yday, I saw a reasonably big hoarding by FIAT ( not by TVS) at Marathahalli ring road junction, Bangalore for ADVENTURE.

It says" EXPLORE LIKE THE WIND : FIAT ADVENTURE CHASE HORIZONS"

Now I feel pretty sure that they are doing something to revive fortunes of FIAT.

cheers.

moralfibre · 25th July 2005, 12:16

Here is a picture of the advertisements for the Adventure.

Thanks to Rishi Kapoor for these exclusive image

lamborghini · 25th July 2005, 13:01

Saw a couple of these in the suburbs and in Pune.
Was both happy but sad.
Happy that they were getting down to business but sad because they could indeed do a much better job.

typeOnegative · 25th July 2005, 13:02

Hey Lambo. Atleast it is a start.

normally_crazy · 25th July 2005, 13:52

Hahahahaha

This Thread should be advertised as

The Ultimate Obessesion - FIAT

Sush · 25th July 2005, 14:05

Lets hope that now things work out for Fiat India. Adventure is a solid car. I think it will scare the small cars on the road.. :-)

rishi_kapoor · 25th July 2005, 14:10

Quote:

Originally Posted by moralfibre

Here is a picture of the advertisements for the Adventure.

Thanks to Rishi Kapoor for these exclusive image

Dude you are welcome anytime! I am trying to get info on Fiat's campaign during India-Srilanka series.

tsk1979 · 25th July 2005, 14:15

I predict the moment things start working for fiat, Tata will come out with a Marina adventure(Advent it is called) and undercut fiat by a lakh. Of course there will be a 85bhp difference for the petrol version, but then the 70bhp diesel will be the one which will give it a run for the money. Fiat has a long way to go to understand indian consumers psyche.

merve_extreme · 25th July 2005, 14:30

Quote:

Originally Posted by tsk1979

I predict the moment things start working for fiat, Tata will come out with a Marina adventure(Advent it is called) and undercut fiat by a lakh. Of course there will be a 85bhp difference for the petrol version, but then the 70bhp diesel will be the one which will give it a run for the money. Fiat has a long way to go to understand indian consumers psyche.

there will be no marina adventure.Marina is the adventure version of the Indigo.i haven't seen many Marina's though.

typeOnegative · 25th July 2005, 14:32

Quote:

Originally Posted by tsk1979

I predict the moment things start working for fiat, Tata will come out with a Marina adventure(Advent it is called) and undercut fiat by a lakh. ... Fiat has a long way to go to understand indian consumers psyche.

That would be a different customer segment dude. I wonder if Tata tactics would work there. The person who is buying an Adventure is a different person from the one who is comparing a Palio to an Indica or a Petra to an Indigo.

hasopi · 25th July 2005, 14:45

Quote:

Originally Posted by tsk1979

I predict the moment things start working for fiat, Tata will come out with a Marina adventure(Advent it is called) and undercut fiat by a lakh. Of course there will be a 85bhp difference for the petrol version, but then the 70bhp diesel will be the one which will give it a run for the money. Fiat has a long way to go to understand indian consumers psyche.

yes..then that car may not even have a decent upholstery also..still we will buy it..we are Indians

tsk1979 · 25th July 2005, 14:49

No, there is something which is called Advent, was on display at an Auto show

ritik123 · 25th July 2005, 16:57

Why doesnt Fiat do something about its Dealer network and *** ???

Whats the point in launching new cars or renaming old cars, or putting up hoardings etc etc. These tactics wont work unless people have confidence in the Fiat Brand.

Fiat cars may be good but buying a car is only the beginning. *** is what determines the success of any company.

RX135 · 25th July 2005, 17:04

Quote:

Originally Posted by tsk1979

Fiat has a long way to go to understand indian consumers psyche.

Quite true! Tata has now established enough credibility as a brand, while Fiat went downhill all the while. Tata/Maruti have greatly capitalized on our hunger for FE and economy.

Rover · 25th July 2005, 17:15

I don't think it would work for FIAT. About 3 weeks back I went to the Bangalore dealer (Sundaram) and asked for a test ride. They said no demo car available.

They said it is proven car why do you need to test drive?

Plan B suggested, drive the Petra same engine....

Will anyone buy without a test drive?? I must give them credit. They called me several times to ask my decision.

If only FIAT would learn.....

25th July 2005, 11:08	#1 (permalink)
hasopi BANNED Join Date: Oct 2004 Location: Bangalore Posts: 176	Fiat Adventure - New Print Advt Yday, I saw a reasonably big hoarding by FIAT ( not by TVS) at Marathahalli ring road junction, Bangalore for ADVENTURE. It says" EXPLORE LIKE THE WIND : FIAT ADVENTURE CHASE HORIZONS" Now I feel pretty sure that they are doing something to revive fortunes of FIAT. cheers.

25th July 2005, 12:16	#2 (permalink)
moralfibre Senior - BHPian Join Date: Dec 2004 Location: MH-12 Posts: 3,407 View My Garage	Here is a picture of the advertisements for the Adventure. Thanks to Rishi Kapoor for these exclusive image __________________ /F/I/A/T/

25th July 2005, 13:01	#3 (permalink)
lamborghini Senior - BHPian Join Date: Apr 2004 Location: Mumbai/RI, USA Posts: 3,064 View My Garage	Saw a couple of these in the suburbs and in Pune. Was both happy but sad. Happy that they were getting down to business but sad because they could indeed do a much better job. __________________ ¢нєєяѕ ℓαмвσ

25th July 2005, 13:52	#5 (permalink)
normally_crazy Distinguished - BHPian Join Date: Feb 2004 Location: Mumbai Posts: 3,768 View My Garage	Hahahahaha This Thread should be advertised as The Ultimate Obessesion - FIAT __________________ In the end there are 3 things that last: faith, hope and love; and the greatest of these is love.

25th July 2005, 14:15	#8 (permalink)
tsk1979 Team-BHP Support Join Date: Feb 2005 Location: New Delhi Posts: 11,275 View My Garage	I predict the moment things start working for fiat, Tata will come out with a Marina adventure(Advent it is called) and undercut fiat by a lakh. Of course there will be a 85bhp difference for the petrol version, but then the 70bhp diesel will be the one which will give it a run for the money. Fiat has a long way to go to understand indian consumers psyche. __________________ Reclaimed, wrung dry and recycled....!

25th July 2005, 13:02	#4 (permalink)
typeOnegative Senior - BHPian Join Date: Oct 2004 Location: Vikhroli, Mumbai, India Posts: 1,375	Hey Lambo. Atleast it is a start.

25th July 2005, 14:05	#6 (permalink)
Sush BHPian Join Date: Apr 2005 Location: Noida, New York Posts: 258	Lets hope that now things work out for Fiat India. Adventure is a solid car. I think it will scare the small cars on the road.. :-)

25th July 2005, 14:49	#12 (permalink)
tsk1979 Team-BHP Support Join Date: Feb 2005 Location: New Delhi Posts: 11,275 View My Garage	No, there is something which is called Advent, was on display at an Auto show __________________ Reclaimed, wrung dry and recycled....!

25th July 2005, 16:57	#13 (permalink)
ritik123 BHPian Join Date: Jul 2005 Location: United States Posts: 121	Why doesnt Fiat do something about its Dealer network and * ??? Whats the point in launching new cars or renaming old cars, or putting up hoardings etc etc. These tactics wont work unless people have confidence in the Fiat Brand. Fiat cars may be good but buying a car is only the beginning. * is what determines the success of any company. __________________ It is impossible to defeat an ignorant man in argument.

25th July 2005, 17:15	#15 (permalink)
Rover BHPian Join Date: Mar 2005 Location: Bangalore, Airplanes, Hotel Rooms Posts: 102	I don't think it would work for FIAT. About 3 weeks back I went to the Bangalore dealer (Sundaram) and asked for a test ride. They said no demo car available. They said it is proven car why do you need to test drive? Plan B suggested, drive the Petra same engine.... Will anyone buy without a test drive?? I must give them credit. They called me several times to ask my decision. If only FIAT would learn..... __________________ The destination is not important! Enjoy the journey.........

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