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Old 14th October 2009, 14:38   #1
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Default Optra MAGNUM LS (p) 7.39 lk , LS (D) 8.49 Lk

It looks like Hyundai Verna VGT / ANHC got a Competitor for time being, Today's Times of India Bangalore Edition Has the following Add from Chevi India.

New Price : 2.0 LS : 8.49lk , 1.6 : 7.39 lk
Almost 83k discount on Diesel and 78k on Petrol.

Pics no 3 and 4 are showing the old price.

Pic no 5 and 6 shows the Verna and ANHC Price respectively
Attached Thumbnails
Optra MAGNUM LS (p) 7.39 lk , LS (D) 8.49 Lk-1.jpg  

Optra MAGNUM LS (p) 7.39 lk , LS (D) 8.49 Lk-2.jpg  

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Old 14th October 2009, 14:46   #2
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hmm, it is going on to the Getz way... Isn't it?
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Old 14th October 2009, 15:15   #3
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Had to happen, frankly a smart move by GM, they needed the optra to hold sway till the cruz arrived, and yet it was already overprices and need to be priced closer to Verna to do well - now another 50K downward in freebees etc and they are right there, the resales is poor and this is sad news for those who bought recently, but then the optra magnum is a good vehicle and it's life should be extended.

A crime that had to be done.
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Old 14th October 2009, 15:17   #4
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Call it "Cruze" effect

---Vikrant
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Old 14th October 2009, 15:27   #5
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Simple marketing move. They simply cannot cannibalize their Optra brand because of the new Cruze. This only shows their interest to retain their existing brand and of course SMOKE the competitors.

Imagine this 2 days ago...

Honda Civic Mkting/pricing guy : Oh God, the Cruze is a curse for us, better crucify me!! I should have dieselised the civic. (Bangs head)

Skoda Laura guy : Ah anyways TBHP is milking me dry, Let GM join them...!!!

VW Guys : What the... where did this come from!!

Toyota Corrola guy : Damn, I should have listened to the Fortuner guy!!!

Hyundai Sonata guy : My bad, I should have never accepted the promotion to the Sonata dept from Accent Dept...!!

Today/Now:

Hyundai accent + Honda ANHC guy + SX4 top end guy :
All others :

Last edited by svsantosh : 14th October 2009 at 15:28.
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Old 14th October 2009, 15:39   #6
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Quote:
Imagine this 2 days ago...

Honda Civic Mkting/pricing guy : Oh God, the Cruze is a curse for us, better crucify me!! I should have dieselised the civic. (Bangs head)

Skoda Laura guy : Ah anyways TBHP is milking me dry, Let GM join them...!!!

VW Guys : What the... where did this come from!!

Toyota Corrola guy : Damn, I should have listened to the Fortuner guy!!!

Hyundai Sonata guy : My bad, I should have never accepted the promotion to the Sonata dept from Accent Dept...!!

Today/Now:

Hyundai accent + Honda ANHC guy + SX4 top end guy :
All others :

It's so funny and reality too !!!
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Old 14th October 2009, 15:45   #7
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No mention about the LT prices, the website still shows the old LT pricing, have they dropped too...?
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Old 14th October 2009, 15:51   #8
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Quote:
Originally Posted by svsantosh View Post
Imagine this 2 days ago...

Honda Civic Mkting/pricing guy : Oh God, the Cruze is a curse for us, better crucify me!! I should have dieselised the civic. (Bangs head)

Skoda Laura guy : Ah anyways TBHP is milking me dry, Let GM join them...!!!

VW Guys : What the... where did this come from!!

Toyota Corrola guy : Damn, I should have listened to the Fortuner guy!!!

Hyundai Sonata guy : My bad, I should have never accepted the promotion to the Sonata dept from Accent Dept...!!

Today/Now:

Hyundai accent + Honda ANHC guy + SX4 top end guy :
All others :

Hillarious, and well observed. Smart move, but hope the indian consumer understand the value these cars delver and can go beyond the maruti & honda obsession that we have. (though for a reason)
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Old 14th October 2009, 16:15   #9
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Great Santhosh, you made it so simple and easy to understand!
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Old 14th October 2009, 16:19   #10
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Quote:
Originally Posted by AirWind View Post
No mention about the LT prices, the website still shows the old LT pricing, have they dropped too...?
AirWind, There is no info on LT price on the advt, also they have not updated the website yet. May be this offer is only applicable to Karnataka
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Old 14th October 2009, 16:34   #11
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Quote:
Originally Posted by Jebs View Post
hmm, it is going on to the Getz way... Isn't it?
I wish it won't go the Getz CRDi way

GM is better off lowering the prices of the Optra Magnum- positioning it at Verna/ City prices. The Cruze is anyway a class above the Magnum (or half a class ), and the Optra Magnum Diesel can give every other car in its class a run for their money if priced lower...
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Old 14th October 2009, 17:13   #12
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Quote:
Originally Posted by ph03n!x View Post
I wish it won't go the Getz CRDi way

GM is better off lowering the prices of the Optra Magnum- positioning it at Verna/ City prices. The Cruze is anyway a class above the Magnum (or half a class ), and the Optra Magnum Diesel can give every other car in its class a run for their money if priced lower...
They seem to be trying out the Linea style of pricing. Get a car from a segment above and price it with the competetion a segment below.
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Old 14th October 2009, 17:17   #13
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Great move for the consumers. I just hope that GM does not cut too many corners in trying to achieve the right pricing.

BTW nice alloys on the Optra in the photo.
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Old 14th October 2009, 17:32   #14
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Are those rims and bodykit available as an option in the Optra now?! Looks sweet!
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Old 14th October 2009, 17:37   #15
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This will lead to a certain chain of events that I plan to use to my advantage.

1. Optra Magnum prices cut

2. Resale Values drop

3. Proportionally Magnum prices in the used car market drop

4. I find myself a bargain

5. I am a happy owner of an Optra Magnum (diesel) for a steal

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