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Old 7th February 2010, 15:46   #106
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Audi : Bible for gizmo freaks! Bland looks, not very reliable

BMW : Expensive maintenance, best driver's car available.

Chevrolet : Trying to come back into form with great launches whch are VFM.

Fiat (india) : Performance based vehicles, looks cute! Bad A.S.S

Ford : Not a big portfolio in India. Endeavor is built to last, expensive maintenance.

HM : People still buy their cars? Talking about HM cars, not with it's tie-ups.

Honda : Reliable, not at all VFM. Great resale value guaranteed. No diesel so not the car for me.

Hyundai : Nice cars, sell well in the sub 10l range. Prefer their hatchbacks then that of a Maruti.

Mahindra: Not reliable. One car can be great and just the next one a lemon. Scorpio is a good offroader though.

Maini : Electric cars have not come of age as of yet in India.

Maruti : Indian = Maruti. Good VFM, last for many years though there might be niggles in the 1st year itself. Resale value is awesome. Not all cars look great.

Mercedes : Snob Value. Would prefer an Audi to a Merc since it's more loaded.

Mitsubishi : 1st car was awesome, then everything failed. Fail to understand why they have a 10 yr old car and a new loaded SUV for the same price? Beats me.

Skoda : VFM, gizmo loaded car for lesser costs. Superb can be compared to E-class. DSG gearbox is heaven. A.S.S is hell.

Tata : Good VFM products, A.S.S sucks though.

Toyota : Reliable cars. Would last more than the owner. A bit overpriced.

VW : Commands the same price as a Skoda but isn't as much loaded. Passat is known for DSG failures.
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Old 9th March 2011, 11:05   #107
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Default Re: Perception, Price and Looks : The factors that sell a car

Audi : Sporty, expensive, younger appeal

BMW : Sporty, expensive, older appeal

Chevrolet : reasonably priced good sedans, now trying hands at small cars. wrongly labelled as high priced, unreliable american

Fiat : good looking new models

Ford : hmm, fine, good. nothing jumps out though

HM : ambassador. thats a noun, adjective and adverb

Honda : over priced, new designs, faster cars

Hyundai : cousin of honda, not able to get out of small car image

Mahindra: jeep

Maini : don't know

Maruti : inexpensive, small, realiable

Mercedes : expensive, classy, mature appeal (compared to other germans like audi and bmw)

Mitsubishi : doesn't exist in india

Nissan : doesn't exist in india

Skoda : unreasonable/unfathomable snob appeal

Tata : trucks

Toyota : reliable, drab

VW : newcomer, lets see

Last edited by alpha1 : 9th March 2011 at 11:13.
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Old 19th December 2012, 11:10   #108
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Default One word to define a Car Manufacturer

Yesterday a couple of friends and me were discussing this topic and it got me thinking to get the experts opinion on this. So the question was

What are the real specialties of Car Manufacturers, the one word you would associate with the brand which highlights among other things the pinnacle of the said companies accomplishment. What we came up last night was the following.

Ford - Handling, Ford car's are master handlers except a very few models released which suffered from Handling issues, almost all Fords are class leading in this field. Apparently Mercedes has been behind Ford to give them this technology for a long time now.

BMW - Drivers car and this I can say from experience most BMW's out there are just WOW to drive.

Toyota - Reliable. Among many things Toyotas are known for this I would guess would be their best feature.

We couldn't get more than these three and these took around two hours of debating to reach to unanimous conclusions. But what about the others we couldn't decide on a load of brands namely Mercedes, Audi, Nissan, Renault, VW and even the Indian ones namely Maruti. And what about Tata and Mahindra, what would be the one word for them.

So what do you guys think.
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Old 19th December 2012, 11:26   #109
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Default Re: One word to define a Car Manufacturer

My tiny bits

Maruti - Resale
VW - Overpriced
Tata - Cheap quality
Toyota - Reliable
Fiat - Engineering
Mahindra - Wannabe

That's all I can think as of now. There are many other words which come to mind when you talk about a brand. Some can be mentioned others are better off in your mind.
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Old 19th December 2012, 11:29   #110
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Default Re: One word to define a Car Manufacturer

Very good thread. I had thought about somthing similar some time back, but somehow was pretty sure that a related thread must be existing. (Never got time to search for that thread OR start a new one though ).

Finished the book "Blink" by Malcolm Gladwell a week back and the book is all about how our sub-conscious is faster in terms of summarizing thousands of parameters and making that 'first impression' which is quite accurate.

So here are my 'one-words' for some of the brands:

Maruti - boring
Hyndai - bouncy
Tata - old
Ford - classic
BMW - mean
Audi - beautiful
Mahindra - jeeps
Honda - overpriced
Hindustan Motors - dead
Mitsubishi - lost
Fiat - handling
Mercedes - solid
VW - Rich-folks
Mini - cute

PS : A similar 'one-word' for each car-model would also be a fantastic exercise.

Last edited by SDP : 19th December 2012 at 11:32.
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Old 19th December 2012, 11:30   #111
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Default Re: One word to define a Car Manufacturer

Good thread, a few that I can think of:

Maruti: People's car
Hyundai: Good looking
Mahindra: Adventurers
VW : Solid
Renault: Innovations
Nissan: Ugly (my opinion only, no offence)
Mercedes:...well Mercedes
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Old 19th December 2012, 11:41   #112
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Default Re: One word to define a Car Manufacturer

Having owned just products from two manufacturers (Hyundai and a Honda (two wheeler)), here's my views:

Hyundai - Reliability that is affordable!
Honda - Refinement!
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Old 19th December 2012, 11:48   #113
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Default Re: One word to define a Car Manufacturer

Maruti - VFM, reliable
Honda - Style, aspirtional, loves you back
Skoda - Style, bites you back ;-) (based on many reviews here)
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Old 19th December 2012, 11:50   #114
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Default Re: One word to define a Car Manufacturer

Quote:
Originally Posted by MYB View Post
My tiny bits


VW - Overpriced
Tata - Cheap quality
Toyota - Reliable
Fiat - Engineering
Mahindra - Wannabe

.
Spot on about the above but come on man Mahindra is not wannabe, although some who buy their vehicles are. Either Wannabe Goonda's or Politicians. Mahindra has been innovating on market demand for the last 7 to 8 years and they deserve credit for that.
Tata apart from being cheap will soon become that car company which used to make the Indica. I think the Mistry boy is no Ratan.


Quote:
Originally Posted by SDP View Post
Maruti - boring
Hindustan Motors - dead
Mitsubishi - lost
Mercedes - solid
VW - Rich-folks


PS : A similar 'one-word' for each car-model would also be a fantastic exercise.
Maruti is boring agreed but not all their models the swift was an excellent product when it came out.
Mercedes we could not quite pick up a one word except that Mercedes is just that it is a Mercedes. Really rich folks for VW?, I will need to come back on this one.

Good idea about the individual car names. Have to think on that now.

We should let the list compile for some time and say by tomorrow we can pick the words most associated with the brands so can finally do like a vote.

Last edited by eq24 : 19th December 2012 at 11:52.
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Old 19th December 2012, 13:04   #115
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Default Re: One word to define a Car Manufacturer

So basically we are talking about brand recall here. My take

Honda: Pioneers
Toyota: Reliable
Nissan: GTR

HM: The king is dead;long live the king
Mitsubishi: Potential untapped
Ford: Driving-dynamics
VW: Pricey
Maruti Suzuki: Mass-market
Hyundai: Bouncy
Tata: Cheap
Fiat: Unfortunate
Merc: Monotonous
BMW: Butch
Audi: Beautiful
Mahindra: Future
Renault: Potential
Skoda:
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Old 19th December 2012, 13:28   #116
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Default Re: One word to define a Car Manufacturer

Quote:
Originally Posted by Shome View Post
Skoda:
Haha, Skoda doesn't even need words !!

A lovely thread. Here goes my bit -

Maruti - Rattle Cage/ A poor man's workhorse
Skoda - Ghostly
Honda - Stingy/ Beautiful
Tata - Cheap
Mahindra - Rising star/ Ambitious

Last edited by MetalBuff : 19th December 2012 at 13:29.
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Old 19th December 2012, 13:31   #117
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Default Re: One word to define a Car Manufacturer

Purely based on how a typical Indian buyer's perspective

Maruti - No nonsense
Hyundai - Next Maruti
VW - Over hyped German
Tata - Jugaad
Toyota, Honda - Typical Japanese
Fiat - Still hanging on
Ford, Chevvy - Americano
Mahindra - On right track
Renault, Nissan - What are they doing?
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Old 19th December 2012, 13:40   #118
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Default Re: One word to define a Car Manufacturer

Undertook the exercise. Have noted the first word that came to my mind instantly

Tata - Taxi
Toyota - Reliability
Maruti - People's carrier
Fiat - Monica Bellucci
VW - Engineering
BMW - Aspiration
Honda - Premium
Skoda - Horror
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Old 19th December 2012, 13:54   #119
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Default Re: One word to define a Car Manufacturer

Maruti - M800, Just keeps on running
HM -Ambassador, Politician.
Tata - Truck/Bus, you can fix it anywhere
Honda - Quality
Toyota - Built to last
Audi - If I had a crore to spend
VW - Tank - rock solid
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Old 29th August 2016, 14:42   #120
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Default Re: Perception, Price and Looks : The factors that sell a car

Quoting situation in 2016

Audi : Jack of all trades, master of none (exception being Quattro)

BMW : Synonym for best drivers car, lesser snob value than Merc, hence appeals to enthusiasts only

Chevrolet : Typically American, dont bother owning for ages.

Fiat : Products from the land of passion, but unlike Pizzas not quite accepted by Indians yet

Ford : Once a brand that provided great handling cars, now trying to become Hyundai in pursuit of providing a bit of everything

HM : Minister Babus, Creative heads from yester-years

Honda : Innovative, fuel efficient, long termer

Hyundai : Everything you asked for (sometimes more) but at the cost of reliability and poor driving experience

Mahindra: An Indian that goes anywhere.

Maini : No more

Maruti : Cheap and best (perception), few fun to drive cars too.

Mercedes : Badge value, luxurious feel, defines quality, emotional.

Mitsubishi : Known for Lancer, now popular among wanna-be goons for Pajero sport

Nissan : No Innovation, unlike its tagline. Still can recall brand because of GTR

Skoda : Emotional, fun to drive, most unreliable.

Tata : Cheap alternative for 2-3 years and upgrade (cars like Tiago changing perception though)

Toyota : Reliability more than you think, now more appealing too.

VW : Videsi (import) gone wrong struggling to set it right.
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