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Old 2nd August 2005, 11:08   #1
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Default Maruti’s on the go with the new, improved Alto

found this on e4m this morning...maruti has done its signature plastic surgery to the alto too....the new Alto comes with clear lens headlamps and new tail lamps coupled with a new front grille and bumper to give the vehicle a more purposeful and performance-oriented stance.

The complete article can be found at http://www.exchange4media.com/e4m/ne...g=12000&pict=9 and has been appeneded below.

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For over a decade, Maruti 800 has enjoyed the pole position of being the most popular car from Maruti’s stable. However, with the introduction of Alto in May 2000, the scenario changed, making Alto the highest selling brand from Maruti’s offerings today.

And now, the company is looking to strengthen its current number one brand, backing it up with a major marketing campaign.

“We are constantly working on giving a new look to our brands. We have done it for Esteem, Wagon R, Zen, and now it was Alto’s turn,” said a Maruti spokesperson.

The new advertising campaign that will be launched in print and electronic media, aims to take forward Alto’s ‘Let's Go’ positioning. This will be layered with a message of freshness and rejuvenation, in line with the spirit of the monsoon season.

Alto has witnessed a growth of over 108 per cent during 2004-05, selling close to 123,000 units. It now aims to offer more to consumers with contemporary new looks and improved interiors.

The new Alto comes with clear lens headlamps and new tail lamps coupled with a new front grille and bumper to give the vehicle a more purposeful and performance-oriented stance.

The Alto has attracted a large number of entry-level and additional car buyers on account of its contemporary technology, safety standards, styling, features and low cost of ownership.

“The addition of these new features brings distinctiveness and refreshes the product, thereby making it even more attractive to this target audience,” said the spokesperson.

As for the pricing strategy, the new Alto offers enhanced values at the same price as the current Alto. While the standard model of Alto is available for Rs 2.42 lakh, Alto Lx comes at Rs 2.78 lakh and Alto Lxi is priced at Rs 2.98 lakh.

Two additional colours – Caribbean Blue and Wine Red – have been added to the existing range of Silky Silver, Pearl Silver, Midnight Black, Bright Red, Brilliant Yellow and Superior White for the Alto.
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Old 2nd August 2005, 11:25   #2
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This just leaves the Baleno now .. the only one without the clear lens head lamps and the stylish upholstery etc !!
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Old 2nd August 2005, 11:36   #3
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Really wonder why the Maruti has not just copied the crystal clear lights from HONDA ( TYPE-2). For me there is a lot of similarity in terms of outlook between Baleno and Honda
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Old 2nd August 2005, 11:43   #4
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..thats really a good news .. revamping a very successful car will boost further sales ..
i just hope they dont mess up the bumper like they did with the zen ..and i hope they dont put any chrome on the grills ..
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Old 2nd August 2005, 11:58   #5
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Baleno does come with clear lens headlights.
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Old 2nd August 2005, 12:24   #6
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Yeah even i was gonna say this. Baleno is already coming with clear len headlamps. Now only if they better the rear lights on baleno.

Coming back to topic. Hope the new Alto looks good
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Old 2nd August 2005, 13:19   #7
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Quote:
Originally Posted by Technocrat
Baleno is already coming with clear len headlamps. Now only if they better the rear lights on baleno.

Apologies for that oversight

But then Maruti might come up with 'Clearer' Lens headlamps or 'Crystal Clear' headlamps !! After all they have to show somehow that they are adding 'value' !!
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Old 2nd August 2005, 13:23   #8
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Changes to the lights and trim is what Maruti can make all the time. No other changes in the specifications.
Why maufacturers withold things like clear lens headlamps? only to be used later as a enhanced version.

No one could have screwed the looks of a zen as Maruti did launching many stupid looking variants!
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Old 2nd August 2005, 19:13   #9
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Quote:
Originally Posted by maedi
.



The Alto has attracted a large number of entry-level and additional car buyers on account of its contemporary technology, safety standards, styling, features and low cost of ownership.
.. what is contemporary in that car???
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Old 2nd August 2005, 21:08   #10
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yaa now that they can saffice the demands of the people fer the swift as they are over booked they are attarcting buyers fer other cars in their stable ...... strategies like price cut aand upgrades say it alll
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Old 2nd August 2005, 21:28   #11
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For all who haven't checked it out yet...here you go http://www.marutialto.com/altogallery.asp
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Old 2nd August 2005, 22:56   #12
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Quote:
Originally Posted by BuRnT RuBbEr
.. what is contemporary in that car???
hehehe.....well spotted! seems i missed that part!

obvoiusly the folks at maruti-suzuki are taking a leaf out of HMILs books with the 'Bolne me kya hai' attitude!

Last edited by maedi : 2nd August 2005 at 22:57.
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Old 3rd August 2005, 01:14   #13
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Well,
i do not like the bumper alot and hope it comes with colour bumpers.
The grill is quite good but the headlamps look like the city's (type 2).
Liked the interior and taillamps though.
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Old 3rd August 2005, 01:19   #14
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The Baleno was the one that needed a facelift more than any other model in Maruti's line up. The Alto was already a best seller.
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Old 3rd August 2005, 11:15   #15
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they should punch in some more power and improve the interior

Last edited by Rtech : 22nd September 2005 at 11:03.
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