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Old 11th March 2010, 16:17   #271
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Originally Posted by crackingride View Post
if they are serious, they should give us some serious cars, not ones that are Marutis in German clothing.
if it indeed is Marutis in german clothing,
we have to admit they have understood the Indian consumer very well
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Old 12th May 2010, 01:28   #272
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They've done it again for the Polo. This location is the Linking Rd / Sv Rd / Turner Rd junction at Bandra.

Times of India? Nope, VW of India. EDIT: Vibrating ad on 11 Sept 2012 (Pg 26)-photo0587.jpg
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Old 12th May 2010, 18:30   #273
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Sure can't miss that board, can we?! VW sure has some marketing budget...easily dwarfs that of any other player in the last 12 months.
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Old 12th May 2010, 19:07   #274
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Sure can't miss that board, can we?! VW sure has some marketing budget...easily dwarfs that of any other player in the last 12 months.
Agree, but the TV ads to promote Polo has been nothing but bland and boring.
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Old 12th May 2010, 19:10   #275
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Yes VW has really pushed up thier marketing compaign in last fews days with TV ads, hoardings all over. Also just to update they are opening a new dealership in Thane on Godbhundar Road.
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Old 12th May 2010, 19:13   #276
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Considering the volume of cars they sell and the kind of products they sell I wonder if spending so much is justified? Or is it one of those VW doings just to boost their ego?
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Old 12th May 2010, 21:29   #277
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Quote:
Originally Posted by flyingspur View Post
They've done it again for the Polo. This location is the Linking Rd / Sv Rd / Turner Rd junction at Bandra.

Attachment 346875
Nice - though i wish they had used the cluster a little more interestingly.

Remember those internet ads (was it MS, Amazon, ?) where there would be a top banner and a side banner on a site, and they would interact with each other. That was out of the box. This could have been used in some interesting way as well i'm sure...

cya
R

PS - The board near Atria atleast has some life in it -- its a VW logo and a little beetle drives along the lines of the VW. Seem to rememeber seeing it on the forum as well.

Last edited by Rehaan : 12th May 2010 at 21:30.
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Old 13th May 2010, 00:16   #278
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@ Rehaan - They'd used this spot really well for the Beetle ads, showing a different curve of the car in every banner and it all adds up to a Beetle when looked at from a distance. "Curves are back". I wish I had clicked a photograph.
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Old 13th May 2010, 18:24   #279
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Quote:
Originally Posted by S350L-E240 View Post
Considering the volume of cars they sell and the kind of products they sell I wonder if spending so much is justified? Or is it one of those VW doings just to boost their ego?
VW has big plans - in the longer term - for India. This is just the start. Don't forget. They also bought 20% of Suzuki, specifically keeping Maruti's Indian dominance in mind.

What you see in the opening post of this thread is just a brand building exercise.
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Old 10th June 2010, 16:55   #280
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The effect of advertising :

I'm at a small roadside shop in Goa, the kind which sells poor quality Rs 100/- t-shirts with pictures of goblins, che guevara, the token marijuana leaf, and other happyhippy designs.
The guy who ows the shop makes most of the embrodered patterns on T-shirts himself.

Here's what he had comming up next :
Times of India? Nope, VW of India. EDIT: Vibrating ad on 11 Sept 2012 (Pg 26)-24052010.jpg

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@flyingspur - Yeah, thats more along the lines of what i meant! Didn't get to see that one though.

Last edited by Rehaan : 10th June 2010 at 16:57.
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Old 10th June 2010, 17:05   #281
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VW isn't doing it without any reason. They want to become the biggest manufactuers of passenger cars by 2018 and they mean business. When the first wave of VW ads hit me, the only thing that came to my mind was Blitzkrieg.

All European and American OEMs have woken up to the fact that the economic center of gravity is shifting to the East and it is only VW (and GM to an extent) who are proactively reacting to it.
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Old 11th June 2010, 11:36   #282
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Quote:
Originally Posted by GTO View Post
VW has big plans - in the longer term - for India. This is just the start. Don't forget. They also bought 20% of Suzuki, specifically keeping Maruti's Indian dominance in mind.

What you see in the opening post of this thread is just a brand building exercise.
India is a part of this equation, sure, but as a market of people parting with their money. If you want to talk dominance, see what they are doing and investing in China. 9 Factories aiming to double output to 3 million in the next two years. Seven new or locally produced models to be launched this year.

We have one factory making ONE (half-baked) model.

Volkswagen to open another plant in China, aims to double output to 3 million cars by 2013
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Old 11th June 2010, 11:47   #283
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Quote:
Originally Posted by crackingride View Post
9 Factories aiming to double output to 3 million in the next two years.
Addendum - It is 10 now. Was announced yesterday or a couple of days back.
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Old 21st September 2010, 07:00   #284
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Just woke up to a surprise...
TOI bangalore edition started talking itself with "This is what german enggineering...."

Hats-Off to VW for some nice things on advertizing...
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Old 21st September 2010, 07:19   #285
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Yea ...those guys have stuck a small player on the full page VW vento ad, and when you open the newspaper it keeps on talking ....amazing !
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