Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 21st September 2010, 09:04   #301
BHPian
 
Join Date: Jun 2010
Location: India
Posts: 673
Thanked: 138 Times
Default

Quote:
Originally Posted by suman View Post
Touch sensitive actually - one tap on & one tap off
The idea was really innovative and this will definitely make people take notice of Vento at least once.

I tapped it, pressed it, removed it from the Pune times last page, threw it - still it was going on. Hope, VW's cars goes on like this and customer issues are dealt with promptly.

Last edited by AvonA7 : 21st September 2010 at 09:06.
AvonA7 is offline   Reply With Quote
Old 21st September 2010, 09:06   #302
Senior - BHPian
 
Join Date: Mar 2010
Location: Bangalore
Posts: 1,019
Thanked: 526 Times
Default

Just cover the hole with some thing. It will stop. This is what is happening with the device I got. Looks to me like a optical sensor.
Suman, Are you sure of the 'tap' thing?
poloman is offline   Reply With Quote
Old 21st September 2010, 09:10   #303
BHPian
 
raghu230506's Avatar
 
Join Date: Jan 2010
Location: Bangalore
Posts: 766
Thanked: 63 Times
Default

Just cover the sensor it would stop, I liked the concept but they really need to come up with larger service network and quicker delivery.
raghu230506 is offline   Reply With Quote
Old 21st September 2010, 09:19   #304
BHPian
 
Join Date: Jun 2009
Location: Chennai
Posts: 328
Thanked: 23 Times
Default

I spread the paper and placed it on desk. Heard some voice while I did that. I was like what ? where ? Looked around. No one in my room. Then I lifted the paper from desk, heard the voice clear now, so yeah its coming from paper. I flipped the paper and there it was VW with their Vento ad. It floored me that I had to tweet about it and smsed a few friends asking them to check it out. This was in TOI and saw the same in Hindu as well.

Every major VW ad campaign gets us discussing about it here. I guess that pretty much sums up the success of the ad campaign.
rajivn is offline   Reply With Quote
Old 21st September 2010, 09:21   #305
BHPian
 
Join Date: Nov 2009
Location: Jamshedpur
Posts: 65
Thanked: 3 Times
Default

A very innovative advertising indeed, it instantly creates an impression, as it is something totally new and not seen in India. A great way to launch a new product in the market. People will remember the product (recall & recognition), which is the main aim of any advertisement.
But it does shift the attention away from the car to the electronic voice device, so it may be one of the concerns. At the end of the day it should not happen that people only talk about the voice device and not the car.
nishant_242 is offline   Reply With Quote
Old 21st September 2010, 09:23   #306
BHPian
 
Join Date: Sep 2009
Location: Bombay
Posts: 609
Thanked: 654 Times
Default

The sensor was actually very annoying. Tapping it to shut it down did not work :( - perhaps the one attached to my newspaper was flawed. Still a cool idea - definitely would get everyone's attention.
invidious is offline   Reply With Quote
Old 21st September 2010, 09:27   #307
Senior - BHPian
 
suman's Avatar
 
Join Date: Sep 2005
Location: Gurgaon
Posts: 4,589
Thanked: 257 Times
Default

Quote:
Originally Posted by poloman View Post
Suman, Are you sure of the 'tap' thing?
Worked on the one we got
suman is offline   Reply With Quote
Old 21st September 2010, 09:31   #308
BHPian
 
Join Date: Jan 2009
Location: Pune
Posts: 237
Thanked: 11 Times
Default Talking advt. Highly effective !!

Just a couple of minutes ago, as I was going through the TOI Pune, I heard a human voice . With no other human in sight, I was confused.
Perhaps a Ghost... but how could a ghost possibly turn up in the morning? ( morning tea with me?)
And then when I opened the newspaper the mystery was solved. It was the VW Vento talking advt.
I must admit, the trick has impressed me. The advt.is highly effective and I am sure, it would make a long lasting impact on the minds of the reader.
Kudos to VW and its advt.agency. They certainly are one of the best in the business.

Last edited by auto-one : 21st September 2010 at 09:39.
auto-one is offline   Reply With Quote
Old 21st September 2010, 09:34   #309
BHPian
 
MadRash's Avatar
 
Join Date: May 2008
Location: Madras
Posts: 241
Thanked: Once
Default

Today's Chennai edition of 'The Hindu' too had this advt. It had a photoelectric cell to control the voice. Nice.
MadRash is offline   Reply With Quote
Old 21st September 2010, 09:35   #310
BHPian
 
Join Date: Dec 2009
Location: Faridabad
Posts: 719
Thanked: 36 Times
Default

I got it too. Very innovative.
Ford also did something like this wherein you had to click a picture with your mobile during Figo's launch and you would get to see a video about the car and yesterday I saw the same concept with the Endeavour ad.
abhipuru16 is offline   Reply With Quote
Old 21st September 2010, 09:36   #311
BHPian
 
p'arth's Avatar
 
Join Date: Nov 2008
Location: Hyderabad
Posts: 257
Thanked: 85 Times
Default

The Vento ad is there in Hyd ToI today but not the talking device ... don't know if my area newspapers didn't have it or VW ran out of budget for Hyd.
p'arth is offline   Reply With Quote
Old 21st September 2010, 09:36   #312
Distinguished - BHPian
 
IronH4WK's Avatar
 
Join Date: Dec 2009
Location: Bangalore
Posts: 3,457
Thanked: 3,616 Times
Default

i was shocked to hear a voice coming out of the newspaper! the device basically is a circuit which activates (the voice is recorded onto a solid state chip) when the LDR (Light Dependent Resistor - that snake like thingy on the device) is exposed to light.

nice trick, but it would have costed VW lot of money to put that device in every TOI!
IronH4WK is offline   Reply With Quote
Old 21st September 2010, 09:47   #313
Senior - BHPian
 
aks_karthik's Avatar
 
Join Date: Sep 2005
Location: Chennai
Posts: 1,863
Thanked: 215 Times
Default

turn the device up side down.it will stop murmuring
aks_karthik is online now   Reply With Quote
Old 21st September 2010, 09:47   #314
BHPian
 
Join Date: Sep 2006
Location: Was PB, DL, HR , KA and Now GJ-1
Posts: 247
Thanked: 21 Times
Default

loved the vento ad in the newspaper today, very innovative way of making people take notice of the brand and the upcoming Vento.

On a other hand, i am wondering how much it would have costed VW to advertise in this way!!!
pankaj_sachdeva is offline   Reply With Quote
Old 21st September 2010, 09:55   #315
BHPian
 
SPARKled's Avatar
 
Join Date: Aug 2009
Location: Navi Mumbai
Posts: 939
Thanked: 302 Times
Default

Yes innovative sure, but there should a way to shut it in a way other than closings its face. While holding and reading the paper after some time I tore that device and placed it upside down for some peace. I really wonder how much VW must have spent on this device for all the newspapers printed.
SPARKled is online now   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Mitsubishi: A prime takeover target for Tata or Mahindra? EDIT: Nope it's Nissan! shortbread The Indian Car Scene 53 9th March 2017 11:26
Harley Davidson to build 250-300 cc motorcycles? EDIT: Nope! JayPrashanth Motorbikes 7 11th November 2013 20:38
Mahindra Scorpio SLE 4X4 launched? EDIT : Nope akshay4587 The Indian Car Scene 32 10th April 2013 11:06
Palio and Panda replacements coming in 2009 - Times of India, Times Drive 4strings The Indian Car Scene 14 5th June 2008 07:41


All times are GMT +5.5. The time now is 12:42.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks