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Old 19th December 2009, 12:54   #1
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Default A letter unposted to Skoda Auto.

Dear BHPian's,
this is a letter which i wrote for Skoda India, (the brand who happens to be among the list of favourite manufacturers for me) at the time when Automobile recession was talk of the world. the letter remained unposted because i could not find any person in the organization to whom to address the letter, so its made open here.

"The so called global recession is on, and Automobile industry is strongly been affected by the same.
Automobile sales and demands has came down.
So the profit margin has lowered.
The production is affected due to same and inventory increased.
With all this everything has slowed down. The management peoples are ideal and blank, have relative lower workload.

So how the manufacturers are reacting to this,
Generaly they are minimising production's.
Lay off's given to temporary workers and projects.
Vendor's and suppliers are been forced to do the same.
Expecting towards Government for schemes and packages for survival.

I have some creative thoughts and projects which can very well be integrated and implemented for efficient survival for present as well as Future. so considering for Skoda Auto India, here it is.

THE MOST IMPORTANT REASON TO DO SO IS TO GET SKODA AUTO'S MANAGEMENT PEOPLE TO GET ACTUAL PICTURE OF THERE AUTOMOBILE WORLD IN INDIA.

Skoda Auto is an multinational Automobile manufacturer brand having products range from 4.5 lac's to 25 lac's. The brand is well known for luxury, safety, build quality and efficiency. But at the same time is also infamous for costly after sales service, Spares ( costly as well as unavailibility ), warranty issues making tne brand missing its loyalty factor from the present customers affecting sales and having negative publicity.
Lets workout something like this.
Skoda Auto have approximately 53 dealer's. Every dealer will arrange a G2G ( ge-together ) for present customers at there respective dealership.
Offer free service camp, New product's display, Technical clarification's, Instant warranty settlement proggrams, Exchange and Upgrades facility, Customer clinic's for future launches, other promotional activities like Family TSD rally, Autocross, loyalties, and freebies.
and keep a special concern and suggetion section.
The above camp's can be arranged Zone wise say in a weak's time all over India, so the management peoples will be present at all the locations.
The following things are what can be achived from the given camps,
1. First and most important the dealer gets involved in this activity directly so the Skoda Auto-Dealer-Customer bonding is tightened. any communication gaps, Dealers attitude, his capabilities and malprctice, negative factors will get noticed.
2. The service and sales people, which are plenty of them in Skoda Auto, can realy have some work to do, also will get experience of actual ground level work, short comings, and lot of practical knowledge which is utmost important to tackle issues at official level.
3. The Senior Managements peoples will also have some happening topic's and concerns to tackel with, and will exactly get the clear picture of actual issues, which otherwise is very rosy for them in meetin rooms.
4. Overall Skoda Auto will for sure get closer to customer's and there needs, and gain experience which will help to revieve the policies.
This is all for Customer Satisfaction, for which any Automobile Manufaturers all over world is looking for.May be this is what a successfull Automobile manufacturer is strives for.
I also understand that Skoda Auto have far superior management peoples with them, so for them this may sound funny, criticism, and dare i say irrelevent, but this is what i have, coming straight from my heart for Skoda Auto."

Last edited by ganesh_evo75 : 19th December 2009 at 12:56.
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Old 19th December 2009, 13:25   #2
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man, man, man , lots of question marks and lots of answers here !
did you post this to skoda auto? if not , pls do it . and if you are not finding proper person then find it !
a right thought must land in a right person's hand!
very nice study and suggestions though !!!
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Old 19th December 2009, 13:49   #3
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Why only Skoda Auto and not others?
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Old 19th December 2009, 14:03   #4
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Quote:
Originally Posted by headers View Post
Why only Skoda Auto and not others?

Ya, that's a point.
But then Enthu person like you and me working for any brand could consider the same applies for him too.
BTY, Skoda as is based in Aurangabad itself, and also worst affected for after sales was my obvious choice.
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Old 19th December 2009, 15:57   #5
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Hi again, my replies in bold

Quote:
Originally Posted by ganesh_evo75 View Post
1. First and most important the dealer gets involved in this activity directly so the Skoda Auto-Dealer-Customer bonding is tightened. any communication gaps, Dealers attitude, his capabilities and malprctice, negative factors will get noticed.

I've known of customer meets organised by dealers of Maruti, Hyundai, TATA Motors and M&M.

2. The service and sales people, which are plenty of them in Skoda Auto, can realy have some work to do, also will get experience of actual ground level work, short comings, and lot of practical knowledge which is utmost important to tackle issues at official level.

This point is always and will always be overlooked. Reason being, they get young freshers into sales and all they do is mug something and vomit to us in English. You interrupt them and they start all over again. I agree it is PATHETIC and I believe dealers associate an incentive to the sales rep and hence he/she goes on and on and on without understanding much or caring to understand much about the vehicle.

3. The Senior Managements peoples will also have some happening topic's and concerns to tackel with, and will exactly get the clear picture of actual issues, which otherwise is very rosy for them in meetin rooms.

They are smart to tackle issues like these, BOSS.

4. Overall Skoda Auto will for sure get closer to customer's and there needs, and gain experience which will help to revieve the policies.
This is all for Customer Satisfaction, for which any Automobile Manufaturers all over world is looking for.May be this is what a successfull Automobile manufacturer is strives for.

There is also a rumour that MUL specialises in these customer mega meets and the free checkups are only to inform the customer how BAD his vehicle really is and asking him to change a few essentials like clutch plate, or drive shaft, when they are PERFECTLY FINE.
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Old 19th December 2009, 21:49   #6
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Please post this to Skoda. I hope that atleast improves their after sales service.
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