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Old 28th January 2010, 16:40   #1
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Default Vivekji05's new magazine - Quarter Mile!

A BHPian - Vivekji05 - has only just released a new car magazine in the market. You guys will remember his threads:

The 1.6 Twins (Vivek's Baleno and Ikon- the 1.6 twins. EDIT : New wheels and interiors added)

500 BHP Skoda RS (Pete's 500bhp Octavia RS !!!!)

Accord V6 Test (Honda Accord V6 Driven)

Well, I hope to see the same passion & straight forwardness in the magazine as well. With most car magazines retailing for between 60 - 100 bucks, Zigwheels created quite the flutter with its 10 rupee pricing (Link to related discussion). Vivek takes it one step further.....Quarter Mile is entirely free! It's currently circulated within a set database of car owners. Of course, one can also register on the quartermile website for copies. Challenge? With free distribution, the revenue model depends entirely on advertisements. Keep those reviews unbiased, Vivek. Find your USP, it's a crowded marketplace out there. Your paper & picture quality are good to start with, content covered has got to be more comprehensive and go beyond 50 pages.

Good luck, man!

Vivekji05's new magazine - Quarter Mile!-quartermile-magazine-1.jpg
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Old 28th January 2010, 16:53   #2
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Wow ! All the best with the magazine.
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Old 28th January 2010, 16:57   #3
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Congrats Vivekji . - all the best with the magazine

Free distribution in select cities / database of car owners in select cities??
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Old 28th January 2010, 16:57   #4
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What is the website name ?

I dont know whether I am the only one who think this way , I am basically against printing paper .
Going fully digital is the way .And the speed at which the digital hits ppl will be faster and the number of ppl who get to access digital also increases many folds. Imagine ppl who forward this via digitally, it will be many times the size of hard copies.
So please plan to go fully digital . This will also reduce your distribution and manpower costs( zero basically ) .

Kudos ,all the best .

PS:This is the same reason I have stopped daily news papers and any other kind off mags.

Last edited by black12rr : 28th January 2010 at 17:03.
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Old 28th January 2010, 17:00   #5
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Congrats Vivekji. Will get the mag for sure. All the best with it.
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Old 28th January 2010, 17:03   #6
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The website is Quarter Mile
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Old 28th January 2010, 17:08   #7
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Congrats Vivekji! Nice initiative distributing free is an industry first!
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Old 28th January 2010, 17:10   #8
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I got to know this right from the horse's mouth, since Vivek is also my friend on Orkut.

All the best to you, Vivek in this new venture, and knowing about your penchant for writing, as well as pics, i am sure success will come your way.
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Old 28th January 2010, 17:16   #9
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I went through the E-Version and am very much impressed! All the best vivekji!
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Old 28th January 2010, 17:17   #10
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Quote:
Originally Posted by GTO View Post
And not to forget that wonderful drive test of ANHC in October 2009, which we all waited for so eagerly. http://www.team-bhp.com/forum/test-d...ty-driven.html (3rd Generation Honda City driven)

Vivek: All the best for the magazine. You will have a grand reception in the market.

BH.
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Old 28th January 2010, 17:21   #11
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Nice to see this. All the best VivekJi. So now team-bhp can take some credit for building some enterpreneurs.
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Old 28th January 2010, 17:30   #12
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Quote:
Originally Posted by black12rr View Post
What is the website name ?

I dont know whether I am the only one who think this way , I am basically against printing paper .
Going fully digital is the way .And the speed at which the digital hits ppl will be faster and the number of ppl who get to access digital also increases many folds. Imagine ppl who forward this via digitally, it will be many times the size of hard copies.
So please plan to go fully digital . This will also reduce your distribution and manpower costs( zero basically ) .

Kudos ,all the best .

PS:This is the same reason I have stopped daily news papers and any other kind off mags.
OT but you seem to be too much moved by Abhishek's Idea advertisements. Don't forget going fully digital does not neccessarily mean zero carbon emissions. Lot of people in the country don't have access to laptops/computers, and digital content is not recommended for long durations as it can be harmful for eyes. Also, there is energy (electrical) wasted in leu of not having to cut trees for paper.
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Old 28th January 2010, 17:30   #13
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Congratulations Vivek. I went through a copy of your magazine and really loved the quality. Even the paper quality and finish is really good. Keep up the good work and hope to read more from you soon.
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Old 28th January 2010, 17:33   #14
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Congratz Vivek and all the best for your magazine.
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Old 28th January 2010, 17:36   #15
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Super duper. Sending out free copies at least during the initial days are bound to see your subscription grow in the later years.

Wish you luck.
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