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Old 6th February 2010, 12:23   #16
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i really have no clues on what they intend on upgrading! cos does it mean that who ever books Punto will get linea? what if i am not interested on Linea?. Guys can anyone get a clear idea on what they really intend to convey?
Then you just don't register yourself for the lucky draw. It's as simple as that.
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Old 6th February 2010, 12:33   #17
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Lightbulb What do they mean by an upgrade exactly ??

I think it means buy a Linea at the price of a Punto right ??
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Old 6th February 2010, 12:38   #18
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I think it means buy a Linea at the price of a Punto right ??
Ya something like that.

it states on the site that you pay ex-amt of PUNTO and get a variant of Linea at that price. Its a lucky draw system.

There are model upgrades, car upgrades and other features too.
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Old 6th February 2010, 12:44   #19
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reading the T & C on the website this is like a lucky dip sort of a thing .. u take ur booking id go to fiat dealer log on to the website upgradeyourfiat.com from his computer ,dealer enters his user name password enters your booking id and then you select a number from a random list and if ur lucky u know it straight away. There 6 car upgrades and 24 variant upgrades as in emotion pays for dynamic and so on .This is what i understand from the site . All who book get insurance + fiat first+ warranty on paying 6000rs. Any clarifications welcome...
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Old 6th February 2010, 12:47   #20
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Originally Posted by rg_chn View Post
Then you just don't register yourself for the lucky draw. It's as simple as that.
ah! so its the matter of registering ourselfs for the lucky draw! alright.


Quote:
I just checked. Everyone gets the offer.
Then i believe everyone who books, gets the offer to register
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Old 6th February 2010, 13:07   #21
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Default Marketing Strategy!

This kind of marketing strategy, brought in by Mr. Lalu Prasad Yadav, Ex. Railway minister first. We could get an automatic up gradation to AC, if you are lucky enough to tick the place allotted for it and also if there is a AC vacancy when final chart is prepared.

FIAT is following the same strategy.

Good Luck Fiat!
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Old 6th February 2010, 13:10   #22
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Did you notice this..
The Punto 1.2 is now available also in emotion and dynamic variants.

is it an indication that slowly petrol 1.2 has crawled its way up over the 1.4 version due to its better fuel efficiency and lesser price?
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Old 6th February 2010, 13:20   #23
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Interesting offer, but what if you dont want a Linea? I would pick a Punto over a Linea anyday, provided the features and engine were the same.
Sell the Linea, buy another Punto and keep the money?
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Old 6th February 2010, 15:17   #24
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Nice marketing strategy!
It seems Fiat guys are thinking hard. Lets see who the lucky ones are.
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Old 6th February 2010, 15:48   #25
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Originally Posted by McLaren Rulez View Post
Sell the Linea, buy another Punto and keep the money?
lol! good one

Nevertheless, very interesting offer. First of its kind... lets see how market reacts to it
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Old 6th February 2010, 16:51   #26
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Originally Posted by Daewood View Post
Did you notice this..
The Punto 1.2 is now available also in emotion and dynamic variants.

is it an indication that slowly petrol 1.2 has crawled its way up over the 1.4 version due to its better fuel efficiency and lesser price?
Exactly. That's THE thing that caught my eye, even more than the fancy upgrade gimmick. Any news on the forum on the price and feature specs for the 1.2 Dynamic and 1.2 Emotion?
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Old 6th February 2010, 19:28   #27
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Seriously, this is the first time I am seeing a full page ad from FIAT, I don't think I had missed any of their ads. The wordings in the ad, "You could" says it all that it is gonna be some kinda draw.
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Old 6th February 2010, 20:14   #28
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It is some kind of a draw. Terms and condition clearly says this-
6 lucky participants will get a car upgrade
24 lucky participants will get a variant upgrade.

What is interesting to me is this part-
Quote:
For 2010 make Fiat Linea or Fiat Punto - 1st year Insurance + Extended Warranty + RSA - for which Selected Participants will have to pay just Rs 8000 or Rs 6000 respectively
For 2009 make Fiat Linea or Fiat Punto - 1st year Insurance + Extended Warranty + RSA Free, which will be absolutely Free for all Selected Participants
Source- Fiat

Does this mean Fiat is selling 2009 made cars at a relative discount? To me it looks like a discount in a modified form for 2009 makes.

Looks like Tata's marketing strategy has rubbed off Fiat. I remember seeing offers of lucky few getting money back on Tata cars. Somewhat similar. Let's see how this affects the sales in February.

Last edited by pacman2881 : 6th February 2010 at 20:24.
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Old 6th February 2010, 21:28   #29
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interesting! lets see how buyers react for this new offer!

or

is it an indication that, we are clearing of existing Punto / Linea to launch the new versions Tjet and Sports?
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Old 6th February 2010, 21:37   #30
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It's seem's to be the offers given in the developed countries .I know one offer Hyundai in USA where you buy a hyundai coupe and pay one more dollar to get another one.

so our market is going for serious run!!
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