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Old 14th February 2010, 02:38   #16
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Well its no wonder HM-Mitsubishi is so lost. Their marketing people cant spell words like "iPod" and "cable" correctly.

No matter what gimmicks they use, or how low they cut the price, there's no way a 2-generation old car is going to outsell the latest Hondas, Toyotas, Skodas etc.
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Old 14th February 2010, 10:55   #17
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The only way for Mitsubishi to sell cars is to shed the HM yoke. Even for a reasonably well informed buyer, Mitsubishi seems to be a company that is dormant. No brand recognition, low sales and that results in poor confidence levels in the company. This is turn results in poor resale value. Since resale value is important, poor confidence in the company results in lesser purchases.

Unless Mitsubishi comes up with a car that is in the 4 Lakh, 6 Lakh and 8 Lakh price range , they cannot have any meaningful market presence.

Get rid of HM and bring in new models that are not elitest.
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Old 14th February 2010, 11:13   #18
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Quote:
Originally Posted by rrnsss View Post
The only way for Mitsubishi to sell cars is to shed the HM yoke. Even for a reasonably well informed buyer, Mitsubishi seems to be a company that is dormant. No brand recognition, low sales and that results in poor confidence levels in the company. This is turn results in poor resale value. Since resale value is important, poor confidence in the company results in lesser purchases.

Unless Mitsubishi comes up with a car that is in the 4 Lakh, 6 Lakh and 8 Lakh price range , they cannot have any meaningful market presence.

Get rid of HM and bring in new models that are not elitest.
Let's get it straight - follow the Maruti model and success is guaranteed;make parts available in the open market,introduce mid and low segment cars,ensure localisation of content.

Mitsus in the Gulf are affordable,reliable and low on maintenance costs.Use the same strategy here and it will succeed.

HM or no HM,the problem with Mitsu here is that they don't want to introduce exciting mid-segment cars

Spares are available in plenty in Mumbai or Delhi -what about ClassB cities?
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Old 14th February 2010, 13:30   #19
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Quote:
Originally Posted by GTO View Post
Jeez, they still haven't figured out WHY the Cedia doesn't sell? Is this the solution? God help HM-Mitsubishi in India. I mean, when your 60 year old product outsells (in a 20:1 ratio) one that's 6 years old, it's got to be mayhem.
HM Checklist.

Step 1- done:
Figured out WHY. Its because Ambassador has less features compared to Cedia.

Step 2- done: Make it more 'attractive' by removing all the things that made it 'attractive'.

Step 3- done: High price is affecting their sales. Remove the 'overpriced' tag and put 'overpriced and basic featureless' tag instead.

Step 4: Take yet another vacation.

Funny qoute-
Quote:
Customers like alloy wheels, like sexy steering wheels, like GPS
Action taken-> Removed Momo steering wheels, Oz alloys and put in MMC ones. Removed GPS, even from Cedia Sports Advanced Pack.

Last edited by CrAzY dRiVeR : 14th February 2010 at 13:41.
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Old 14th February 2010, 14:26   #20
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GPS has been replaced with a rear view camera in both variants. A lot of buyers had difficulty in feeding in the data in to the system using the touchscreen per the sales team, a case of bad ergonomics maybe.

I wonder however who came up with the idea of the Ralliart stickers and who comes up with their colour schemes check out the 'Deep Purple' in the attachment below. I wonder how many will buy this colour if at all. The 'Pasture Green' on the other hand looks great.
Attached Files
File Type: pdf cedia sports basic.pdf (415.8 KB, 310 views)
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Old 14th February 2010, 19:35   #21
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Pictures in white are cedia sports basic, black is cedia sports advanced 2010 BS 4 models.
Attached Thumbnails
Cedia Spirit relaunched as cedia sports basic at Rs. 9,30,000-dsc02246.jpg  

Cedia Spirit relaunched as cedia sports basic at Rs. 9,30,000-dsc02247.jpg  

Cedia Spirit relaunched as cedia sports basic at Rs. 9,30,000-dsc02248.jpg  

Cedia Spirit relaunched as cedia sports basic at Rs. 9,30,000-dsc02249.jpg  

Cedia Spirit relaunched as cedia sports basic at Rs. 9,30,000-dsc02250.jpg  

Cedia Spirit relaunched as cedia sports basic at Rs. 9,30,000-dsc02251.jpg  

Cedia Spirit relaunched as cedia sports basic at Rs. 9,30,000-dsc02252.jpg  

Cedia Spirit relaunched as cedia sports basic at Rs. 9,30,000-dsc02253.jpg  

Cedia Spirit relaunched as cedia sports basic at Rs. 9,30,000-dsc02254.jpg  

Cedia Spirit relaunched as cedia sports basic at Rs. 9,30,000-dsc02255.jpg  

Cedia Spirit relaunched as cedia sports basic at Rs. 9,30,000-dsc02256.jpg  

Cedia Spirit relaunched as cedia sports basic at Rs. 9,30,000-dsc02257.jpg  

Cedia Spirit relaunched as cedia sports basic at Rs. 9,30,000-dsc02258.jpg  

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Old 14th February 2010, 21:24   #22
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Quote:
Originally Posted by sidindica View Post
2010 BS 4 models.
BS IV? No change to engine specs?
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Old 14th February 2010, 22:48   #23
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Quote:
Originally Posted by sidindica View Post
Pictures in white are cedia sports basic, black is cedia sports advanced 2010 BS 4 models.
Asian Motors Ehhh.. Thank god they got removed the pearl wile old cedia LPG off the display.

So Mitsubishi still believes naming spirit to sports basic will fetch them more sales. Damn. Also, making cedia BS 4 compliant clears HM's intentions to sell cedia atleast till BS 5 norms are implimented. Grow up HM, where the new lancer? Do you even plan to get it in india. Its almost impossible to set the charts on fire with an old model.


Quote:
Originally Posted by shuvc View Post
BS IV? No change to engine specs?
I never expected an increase in power but thank god they didnt decrease it to make the car BS 4 compliant.
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Old 15th February 2010, 00:21   #24
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Question: Would you buy a car which has the tag "BASIC" in its name. Which numbskull in the marketing dept thought of this harebrained idea?? For example how would a Honda Civic Basic sound? Jeez, these guys have so lost the plot its not funny. Bring in the New Lancer and Evo, and fast! Otherwise RIP HM-Mitsu!

Edit: I saw this on msn news a few days back http://autos.in.msn.com/gallery.aspx...mentid=3620747

Quote:
The new Mitsubishi Lancer has made a great impression globally with its insistent design and sporty character. According to dealers, the car is likely hit Indian roads by the end of March this year. Let’s check out its specifications.
Theres no source mentioned though, so i think its just speculation on their part

Last edited by radiokidb : 15th February 2010 at 00:23.
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Old 15th February 2010, 08:20   #25
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Quote:
Originally Posted by radiokidb View Post
Question: Would you buy a car which has the tag "BASIC" in its name.
Excellent point. You can treat it as 'basic' internally but can't project like that to potential buyers. Good that they did not call it as 'low end' model
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Old 15th February 2010, 09:21   #26
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C'mon of all, why call the basic edition a "Sport"?
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Old 15th February 2010, 09:47   #27
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Quote:
Originally Posted by AirWind View Post
C'mon of all, why call the basic edition a "Sport"?
It's probably got the side skirts and the clear lens tail-lamps

edit: 2000th post!
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Old 15th February 2010, 11:15   #28
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Eww. That whiteish-beige sure looks a dirt magnet. They could have atleast tuned the engine for more power (same as international market's LANCER) along with sportier suspension as part of BSIV upgrade. When are they planning to bring in the COLT? It could bring them some smiles in the sales dept. especially when Figo, Polo are round the corner & Swift has got upgraded.

Wake Up HM! Sare BHPians kahe....
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Old 15th February 2010, 11:39   #29
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All of us seem to be aiming our guns at HM. But pause for a moment and think what could HM possibly do given its role - assembly, sales, service and spares ? How many people would blame Tata if Fiat doesn't bring in their latest models in India ? In fact, when Fiat Linea was introduced with a low-power engine, no one blamed Tata for that - why ? How is Tata-Fiat different than HM-Mitsubishi ?

If Mitsubishi doesn't want to bet big on India, little can be done by HM. Mitsubishi can introduce their latest models anyday in India, but I can bet that there will be few takers for them as they will be priced irrationally (CBU route). The only realistic alternative for us to get new generation Mitsubishi cars is that Mitsubishi wakes up and decides to invest on a proper assembly plant in India so that they can assemble CKD kits with modest level of localization. That's a call to be made by Mitsubishi and not HM.

Think about this :
Say everyone in the market has moved from using pencils to ballpens. Now I retain you as my sales person and ask you to sell my products - the good old pencils. Condition - you can't sell it cheap, you need to sell competitively against ballpens. What will you do ? Put some stickers on the pencil to make it attractive ? Add a small rubber at one end ? Try to find inexpensive extra utilities that can be attached to the pencil to project it as VFM ? What will you do ? Then think what HM is doing ...
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Old 16th February 2010, 11:14   #30
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[quote=sabynag;1733070]All of us seem to be aiming our guns at HM. But pause for a moment and think what could HM possibly do given its role - assembly, sales, service and spares ?..... quote]
+1 to this view.

Whenever I was talking to Maya Motors guy, he points out to Mitsubishi and not to HM for the lack of marketing and he seems to be right. HM tag is sure not a flashy attraction, but then, it's Mistubishi that has the indifferent attitude towards Indian Market.

As a matter of fact, Indian market is full of players who make common man's cars and Luxury cars. Mitsu's models with respect to Indian conditions doesn't fit either tag. It makes 'affordable sporty performance cars', for which there is practically no market in India. All we want is 'mileage and resale value' even before opening the brochures.

So, from Mistu's point of view as well, either they have to change their product line completely, to come up with largely de-tuned cars, position the cars strategically in between the existing market leaders so as to give competition to the ever-expanding Indian car market, which in terms of number and sales is largely hovering around 1 to 1.5 liters engines with somewhere around 50-100 bhps.

Mitsu just doesn't want to dilute their 'image' of makers of performance sports cars and rally cars. Check out the listing of "Upcoming Auto Shows" in the US. Mitsu is only launching New Lancer Sportback and New Outlander and Nothing else. There is not even next Gen of EVO coming. Mitsu's stalls in those Auto shows are in some gloomy corners, while Hondas and Chevrolets are in the Forefront.
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