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Old 7th April 2010, 16:39   #46
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Originally Posted by smalhotra_93 View Post
BMW , in such a short time , has lost its presence and is making rubbish car ( my opinion ) . A merc has more '' Taur " than a BMW .
I sure hope you're planning on clarifying your point, if a valid one.
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Old 8th April 2010, 18:30   #47
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hmm.. seeing as most of the sales would be for entry level cars in this range - so basically u have a choice between the c and the 3. and the c loses in more ways than one.

3 series back seat is much more comfortable
3 is much cheaper
c has this old staid image. the rich nowadays are young guns. they dont wanna be seen in an "old persons" car
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Old 8th April 2010, 23:13   #48
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Originally Posted by Snowman79 View Post
3 series back seat is much more comfortable.
True, but the runflats compromise the ride quality, nullifying that.
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Old 10th April 2010, 17:22   #49
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Quote:
Originally Posted by Snowman79 View Post
hmm.. seeing as most of the sales would be for entry level cars in this range - so basically u have a choice between the c and the 3....
The reality is a little different than what you'd expect.

I suggest you take a look at the sales figures : Link (March 2010 Sales Details (with Model-wise Break-up))
(Average of a full year would probably work better)

cya
R
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Old 10th April 2010, 17:37   #50
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I guess the BSI is a big reason (other than churning out fantastic models) for BMW's success in India. They do take their customers much more seriously than the Merc. counterpart. On the other hand, Mercedes go with the notion that Name always sells!
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Old 18th April 2010, 15:44   #51
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Originally Posted by karpusv View Post

No offense, but in a recent Autocar show on TV when someone asked Hormazd which was the best SUV under 30 lakhs, he said the CR-V
I guess he was quite right to say that. If I remember right, the question was about the best possible SUV in 25-35L price range
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Old 18th April 2010, 17:39   #52
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There was an interview in TOI/ET with merc india head of ops, Asia.
BMW overtook us in transition phase: Daimler-Interviews-Opinion-The Economic Times

BTW, everyone seems to be declaring a winner already when the battle has just begun. Audi is catching up very fast, and merc might not sit and watch its market share going down. Lets see wat happens.
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Old 6th May 2010, 18:07   #53
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BMW's PR machinery at full rpms.

Think about it : What better way to build your image to the Glitterati (page 3 types) than to have your car splashed all over their daily drug (i.e. Bombay Times). This is yesterday's Bombay Times. BMW 5 series VIP launch on the 1st page, while the 3rd page had details on the "whos who" attending the event.

Job well done, I'd say.

Link to E-Paper

An unlikely PR war. Between 2 very unlikely players (Mercedes & BMW)-bmw-1.png

An unlikely PR war. Between 2 very unlikely players (Mercedes & BMW)-bmw-2.png
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Old 6th May 2010, 18:18   #54
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Bangalore edition have Linea with Miss. India winners. It also had a brief description about the car, nice idea!!
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Old 7th May 2010, 14:29   #55
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Quote:
Originally Posted by Latheesh View Post
Bangalore edition have Linea with Miss. India winners. It also had a brief description about the car, nice idea!!
Fiat wont miss an opportunity! The Thursday edition of Bombay Times (right after BMW's spread) had the Linea on the front page.
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Old 7th July 2010, 09:44   #56
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An excerpt from Merc's latest press release. This is the FIRST time I have seen Mercedes refer to BMW directly in their official communication.

Quote:
We also wanted to update you that at a Retail sales level (cars actually invoiced by Dealers to Customers). Here Mercedes-Benz has notched-up 2449 units for Jan-Jun 2010 (424 units in June 2010). In the same period of Jan - June 2010 BMW sold 2183 units (207 units in June 2010).
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Old 6th October 2010, 16:50   #57
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Here it is again getting direct and bit nasty also, nevertheless good for us customers

Source : HT

Quote:
We do not believe in discounts or de-contenting like some of our competitors,” said Wilfried Aulbur, MD and CEO, Mercedes Benz India. “We make aspirational products and every customer has some minimum expectations from a Merc. De-contenting will be a shame.”

BMW simply scoffed at the remarks. “Our brand remains as aspirational as ever but we are only making it accessible to a lot more people,” Schaaf said. “Whatever the competitor may say, we have done in all Asian markets with remarkable results. That is not to say they have not done something similar with their C class.”
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Old 6th October 2010, 17:18   #58
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The war is getting hotter.
I strongly believe Merc should come out with a similar package like the BMW BSI one.
This would help put the gremlins to rest for folks who had the earlier problematic C series as they would surely think twice (or more) before going in for any other merc.
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Old 13th February 2011, 22:14   #59
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Default Re: An unlikely PR war. Between 2 very unlikely players (Mercedes & BMW)

I had been wanting to catch regular changes to advertisements at the end of Kalyani Nagar bridge - Pune. Prime location for drawing attention of prospective Merc and BMW customers. Here's one that I finally managed to click:



An unlikely PR war. Between 2 very unlikely players (Mercedes & BMW)-picture-110.jpg
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Old 13th February 2011, 22:54   #60
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Default Re: An unlikely PR war. Between 2 very unlikely players (Mercedes & BMW)

I think one of the main reasons BMW is outselling Merc is because the average age of buyers in India has reduced. The wealth distrbution is slightly different now compared to late 90s & will continue to change as our economy grows stronger & more & more Indians become world travellers.
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