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Old 25th February 2010, 21:25   #1
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Default SCOOP : Ford Figo's pricing *leaked*. EDIT : Officially announced (Page 18 onward).

I got some intelligence from a top man at ford. TOP SECRET!

Model Pricing (Ex-showroom delhi)

NOTE FROM MOD : Prices update to actual figures on 09/03/10. Mustang101 was within 2 - 3% of the actual pricing. Thanks!

1.2 LXI : 3.49 lakhs
1.2 EXI : 3.81 lakhs
1.2 ZXI : 3.99 lakhs
1.2 Titanium : 4.42 lakhs

1.4 LXI : 4.47 lakhs
1.4 EXI : 4.72 lakhs
1.4 ZXI : 4.96 lakhs
1.4 Titanium : 5.29 lakhs

All Hail the new "King of Pricing"

Last edited by GTO : 9th March 2010 at 14:11. Reason: Updating with actual figures. Thanks for sharing
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Old 25th February 2010, 22:38   #2
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If your numbers are accurate, Ford has done a fantastic job with the pricing. I don't care too much about the petrol Figo, but the diesel Figo is an absolute all-rounder. They have UNDERCUT the Swift's pricing by 25,000 bucks! The base Swift (ex-delhi) starts at 4.74 lakhs, 4.5 for the Figo is sheer VFM.

The Figo has a solid build, great ride & handling, decent space on the inside and that 1.4 TDCi is the best amongst the 5 - 6 lakh rupee hatchbacks. No turbolag, excellent fuel efficiency, amazing driveability and decent pep. Plus, you get the largest boot in the segment. Do I think that the Figo diesel is a better car than the Swift diesel? You betcha.

Bring it on, Ford!

Last edited by GTO : 25th February 2010 at 22:40.
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Old 25th February 2010, 22:40   #3
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Oh well, info from the horse's mouth itself!
Lets see how they market it now.
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Old 25th February 2010, 22:42   #4
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wow if this leak is to believe, its exactly what was expected to offer with their launch.Diesel would be outselling petrol no doubt in that and swift would have some serious competition this time.Bring it on Ford!
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Old 25th February 2010, 22:49   #5
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@Mustang so you have scooped the prices for all the models. Great job.
Yes, The diesel prices seem to be more VFM than the petrol . Excellent for people looking for a "no nonsense" diesel hatch.
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Old 25th February 2010, 22:50   #6
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Ah! here it is...it's become a new thread now.

As i was saying in the other thread, the Titanium pricing seems quite unlikely. I don't see any manufacturer giving ABS & airbags for just 30k additional cost.

Ford has a winner in its hands in the form of Figo Diesel
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Old 25th February 2010, 22:53   #7
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Go Ford. It's the Best Diesel Under 10lakhs. Come On
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Old 25th February 2010, 22:55   #8
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wow..the price is great,no its awesome.
i was never expecting it to be this close to what we expected.hoping its true.
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Old 25th February 2010, 22:56   #9
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Fantastic pricing. Although I think that the Beat will still find it's buyers, but the Figo (even in it's petrol avatar) makes more sense as an all-rounder.

Ford India might just have unleashed the ace in the pack.
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Old 25th February 2010, 23:05   #10
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Total Maintaineance Package would be an icing on the cake .
And if a 5 year package it would be surely a killer.
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Old 25th February 2010, 23:21   #11
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If the prices mentioned above are correct then Ford has an out and out winner. Figo spearheading the onslaught against the reigning champion Swift! Figo, together with launch of a diesel Beat and Polo would drive the final nails in the coffin of phenomenon called waitlist for Swift. Probably, then we will see electric ORVMs on Swift.
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Old 25th February 2010, 23:27   #12
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But on the other hand a lot of people blindly follow the maruti trail (atleast 50 %) , who wont think of buying figo for even 25k less than swift.
Ford has an image of expensive maintaineance which can only change with time.
I think ford should advertise the total maintaineance package extensively to do wonders for them just as chevrolet did with spark.
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Old 25th February 2010, 23:27   #13
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When is this car going to be launched ?
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Old 25th February 2010, 23:49   #14
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Great Scoop Mustang.101.

Ford has come up with amazing pricing for the diesel variant.The small car scene is sure to get more interesting now.
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Old 25th February 2010, 23:50   #15
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Are we sure that 1.4 version is for diesel or Ford has plans to sell Figo with 1.4 petrol as well?
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