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Old 11th May 2010, 21:54   #1
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Lightbulb Countdown to new Xylo 'Happy legs' TV ad.. Will they launch a new Xylo?

Came across this interesting marketing initiative by apna Mahindra people. They're launching their new Tv advertisement for the Xylo on the internet..

This is courtesy BurnYourFuel:

Mahindra Xylo Happy Legs TV Commercial Soon To Hit Air

While there was no buzz on Mahindra Xylo after the Auto Expo that launched the celebration edition this year, now the new buzz has started buzzing around the internet.

Mahindra is make its new Cool and Funky TV Commercial for Xylo that is called as “Happy Legs” TV commercial will be on air soon. Check out the official site.


I did check out the site and apart from long-legged cuties in the behind the scene videos couldn't gather much. What do you guys think, does this new TVC mean new XYLO?

Sources: Xylo site page
BurnYourFuel
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Countdown to new Xylo 'Happy legs' TV ad.. Will they launch a new Xylo?-mahindra_xylo_happy_legs_tv_commercial.jpg  

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Old 12th May 2010, 12:56   #2
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AnandMahindra's tweet

Quote:
Xylo contest&TVC on Twitter is in direct reponse to a suggestion on Twitter.... Thank you fr the idea... 1:07 AM May 7th via Echofon
So, I don't think we should expect a new Xylo.
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Old 12th May 2010, 14:05   #3
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I do not think there is any change in Xylo's design. See the Xylo in photo caotioned "TVC Shoot Day 1", which is same as the existing one.
In my opinion, the new advertisement is because Xylo hasn't been as successful as the Mahindras had expected. i.e. selling more than Innova (which I do not feel is possible without the MHawk engine & better headlights design).
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Old 12th May 2010, 14:18   #4
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Got an sms last week about this. Guess they might be plonking another engine in place of the M2D2 engine coz of BSIV issue?

Or maybe just a new set of adverts which will highlight its spaciousness etc instead of the advt which tells you to avoid sedan and the party one. Those advts are oriented around younsters/ young people IMHO. Looks like the new advt will make seniors too look at the Xylo option.
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Old 13th May 2010, 11:11   #5
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I got the news - Its the same Xylo. they are just generating interest with a new commercial. Nothing more
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Old 13th May 2010, 13:05   #6
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Happy legs!! Could mean an Automatic transmission - no clutch means happy legs
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Old 13th May 2010, 13:15   #7
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I'd an SMS being sent "New cool n funky Mahindra Xylo TVC will be on air soon. Take a sneak peek, enter contest and win digital SLR camera. Visit The Xylo Happy Legs TVC Contest"

Well, I sincerely wish the mHawk engine into one of Xylo's variant.

Last edited by aargee : 13th May 2010 at 13:16.
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Old 13th May 2010, 13:21   #8
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It has to be old wine in a new bottle! It is too early in the day for Xylo updates!
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Old 17th May 2010, 14:08   #9
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The TV ad is finally released.. apparently this was released by anand mahindra himself on twitter!..quite interesting.


The ad surprisingly refreshing... I found the old party themed ad really annoying! This one has a very fresh feel.. and the long-legged oops .. happy-legged women are cute!
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Old 17th May 2010, 14:11   #10
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Found it a bit lame... Model founds herself uneasy during the shoot and suddenly hero lands up with XYLO !!
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Old 17th May 2010, 14:45   #11
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I am completely disappointed with this AD

looks so artificial
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Old 17th May 2010, 15:16   #12
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It's ok to generate hype for a new car. But what's up with generating hype for such a lame commercial.
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Old 17th May 2010, 15:37   #13
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The ad was in news only because Atul Kasbekar has shot it.
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Old 17th May 2010, 15:58   #14
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Quote:
Originally Posted by thalavoy View Post
Happy legs!! Could mean an Automatic transmission - no clutch means happy legs
Nice catch..

Seems its shot in Goa..

Also can be because of loads of space in Xylo...legs are happy..
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Old 17th May 2010, 15:59   #15
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@normally_crazy: Not just about Atul, you would get what i intended if you had noticed on how this commercial is being promoted in social media websites like twitter, facebook etc. They keep sending sms, and emails saying 'Catch the exclusive premiere of the new Xylo commercial only for you..' etc.

Oh come on, it's just an 45 sec ad, not an altogether new car. I would agree if they were doing the same for a new car. It's true that there are so many things that get hyped for nothing in this social media era.
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