Go Back   Team-BHP > BHP India > The Indian Car Scene


Closed Thread
 
Thread Tools Search this Thread
Old 8th June 2010, 17:08   #211
Senior - BHPian
 
xingamazon's Avatar
 
Join Date: Sep 2009
Location: Chennai
Posts: 1,399
Thanked: 110 Times
Infractions: 0/1 (5)
Default

Such a nice move by Nissan India to rope in Ranbir, frankly do they have a choice with the bollywood split between so many heros now its hard to make a pick.

The issue is all the hit films now have more than 2 heros its hard to pick a successful hero nowadays and that too being youthful along with that is a even tougher choice. Only Ranbir can fit the bill.

On hindsight, the appeal of Ranbir is something questionable, I mean if you think about the brand recalls of the ads like that of Ranbir (i.e. Youngisthan of Pepsi and the Panasonic) I did not see much of appeal content in them. And surely nowhere near the appeal that SRK brings in, but as I mentioned before they dont have choice.

Hope thier bet pays off.
xingamazon is offline  
Old 8th June 2010, 17:15   #212
Senior - BHPian
 
Spitfire's Avatar
 
Join Date: Jul 2006
Location: Panaji - Goa/Bangalore - Karnataka
Posts: 3,242
Thanked: 692 Times
Infractions: 0/1 (7)
Default

Who picked those clothes for Ranbir? He looks more like a Nissan Factory Shop Worker just out of the factory after a long day at work, then a brand ambassador.
Spitfire is offline  
Old 8th June 2010, 17:19   #213
Senior - BHPian
 
Dippy's Avatar
 
Join Date: Feb 2004
Location: Mumbai, India
Posts: 7,269
Thanked: 163 Times
Default

Quote:
Originally Posted by Spitfire View Post
Who picked those clothes for Ranbir? He looks more like a Nissan Factory Shop Worker just out of the factory after a long day at work, then a brand ambassador.
The jacket and and cap were given to him to wear after he came on stage. They call it "The Nissan Colours"
Dippy is online now  
Old 8th June 2010, 17:26   #214
BHPian
 
p'arth's Avatar
 
Join Date: Nov 2008
Location: Hyderabad
Posts: 257
Thanked: 85 Times
Default

Quote:
Originally Posted by Spitfire View Post
Who picked those clothes for Ranbir? He looks more like a Nissan Factory Shop Worker just out of the factory after a long day at work, then a brand ambassador.
The jacket looks more like a raincoat

Hope Ranbir would would have pulled the event with calm and ease.
p'arth is offline  
Old 8th June 2010, 17:40   #215
BHPian
 
Join Date: Dec 2009
Location: Noida
Posts: 74
Thanked: 26 Times
Default

Quote:
Originally Posted by Spitfire View Post
Who picked those clothes for Ranbir? He looks more like a Nissan Factory Shop Worker just out of the factory after a long day at work, then a brand ambassador.
Seems like Ranbir woke up in the morning and then nissan guys call him up please come and sell our cars.
He thought that he will be going for morning jogging so in the return he will also attend that event

nyways nice move by nissan. Atleast now they will have a face in India. Most of the people do not know (in two tier and three tier cities) that nissan makes cars.
<Badguy> is offline  
Old 8th June 2010, 17:42   #216
BHPian
 
nik_kapur's Avatar
 
Join Date: Mar 2009
Location: New Delhi
Posts: 992
Thanked: 469 Times
Default

Quote:
Originally Posted by Spitfire View Post
Who picked those clothes for Ranbir? He looks more like a Nissan Factory Shop Worker just out of the factory after a long day at work, then a brand ambassador.
..Cannot agree with you more. Nissan could have at least got his size and made the jacket to his size. He really looks like he belongs to a Japanese Car Factory (missing the name tag though )
nik_kapur is offline  
Old 8th June 2010, 18:22   #217
Team-BHP Support
 
Rehaan's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 22,377
Thanked: 22,590 Times
Default

I have no idea who this guy is. Infact, i've never seen or even heard of him before.

However, after reading the first two para's of Dippy's report, it sure does sound like a good move by Nissan!

In another Micra thread i remember seeing comments like "My wife loved the car" and "Sis fell in love with it". The Micra does have those "cute" looks that tend to appeal to the women -- and its smart to leverage that (as well as this Mr. Ranbir), since the ladies sure do play a LARGE part in the purchase decision for family cars, and ofcourse the number of lady drivers in micra-sized cars on our roads is growing by the minute.

cya
R
Rehaan is online now  
Old 8th June 2010, 18:32   #218
Senior - BHPian
 
blackasta's Avatar
 
Join Date: Aug 2009
Location: Kolkata, WB
Posts: 2,777
Thanked: 956 Times
Default

Quote:
Originally Posted by Dippy View Post


A funny line by Ranbir at the event " Few years ago when I was studying in the USA, I had the chance to drive cars like the 370Z and the GTR" I'm sure you know the reason for my grin.

Few years ago? 370Z? Am I missing something? I guess the 370Z was only launched in 2008?
blackasta is offline  
Old 8th June 2010, 18:37   #219
Senior - BHPian
 
Dippy's Avatar
 
Join Date: Feb 2004
Location: Mumbai, India
Posts: 7,269
Thanked: 163 Times
Default

Quote:
Originally Posted by blackasta View Post
Few years ago? 370Z? Am I missing something? I guess the 370Z was only launched in 2008?

I guess now you know the reason for my grin after that line. There was no 370Z then
Dippy is online now  
Old 8th June 2010, 18:41   #220
Senior - BHPian
 
MaserQ's Avatar
 
Join Date: Oct 2006
Location: Bangalore
Posts: 1,156
Thanked: 51 Times
Default

Please get rid of the workman-like outfit on your brand ambassador Nissan! The Micra is the sort of car that would appeal to a female audience, so Kat Kaif as a co-brand ambassador would not be a bad idea.
MaserQ is offline  
Old 8th June 2010, 18:47   #221
Distinguished - BHPian
 
FlyingSpur's Avatar
 
Join Date: Dec 2007
Location: Bay Area, CA
Posts: 3,937
Thanked: 1,331 Times
Default

I'd say he's very poorly dressed for such an event. And I hope the Micra clicks for them otherwise their existence in India will be utterly pointless, no matter how "serious" they are.

GT-R and 370Z a few years ago, it seems
FlyingSpur is offline  
Old 8th June 2010, 22:02   #222
Senior - BHPian
 
avishar's Avatar
 
Join Date: Oct 2008
Location: kolkata/bangalore,india
Posts: 2,411
Thanked: 686 Times
Default

Picking a popular actor will not guarantee you the eyeballs.You have to come with a good ad concept to.personally i think it will be very hard to beat the ads made by hyundai and SRK.The first few ads were brilliant and simple displaying all the features of the cars.
avishar is offline  
Old 9th June 2010, 01:42   #223
Distinguished - BHPian
 
Sahil's Avatar
 
Join Date: May 2004
Location: Bombay
Posts: 5,202
Thanked: 2,094 Times
Default

Putting Ranbir in a suit would defeat the purpose, he obviously has been appointed brand ambassador with a purpose to get the youth. Hence he was dressed casually for the occasion. He might look like a Nissan factory boy thanks to the jacket and cap but I don't think factory boys would be wearing Gucci shoes

He might have goofed up with the 370Z and GTR, but I guess his main aim was to hint that he'd want one gifted like Narian

@Rehaan- Have you really not heard or seen this chap?! No offence but it's kinda hard to miss these bollywood chaps even if you don't watch movies, they are all over the media space !

Last edited by Sahil : 9th June 2010 at 01:43.
Sahil is offline  
Old 9th June 2010, 06:03   #224
BHPian
 
Join Date: May 2009
Location: Pune, Melbourne
Posts: 637
Thanked: 383 Times
Default

Quote:
Originally Posted by Rehaan View Post
I have no idea who this guy is. Infact, i've never seen or even heard of him before.

However, after reading the first two para's of Dippy's report, it sure does sound like a good move by Nissan!

In another Micra thread i remember seeing comments like "My wife loved the car" and "Sis fell in love with it". The Micra does have those "cute" looks that tend to appeal to the women -- and its smart to leverage that (as well as this Mr. Ranbir), since the ladies sure do play a LARGE part in the purchase decision for family cars, and ofcourse the number of lady drivers in micra-sized cars on our roads is growing by the minute.

cya
R
I agree. Good move by Nissan. It surely will attract the growing number of lady drivers.
C300 is offline  
Old 9th June 2010, 09:45   #225
BHPian
 
Join Date: Mar 2010
Location: Bangalore
Posts: 109
Thanked: 29 Times
Post Dealership expansion plans

Quote:
"We have 11 dealers now, which will go up to 20 by next month. By this year-end, we are planning 36 dealers and a 100 by 2013," Pandit said.
Source: Nissan unveils its first made-in-India small car Micra-Automobiles-Auto-News By Industry-News-The Economic Times
pnredkar is online now  
Closed Thread


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Nissan Micra Diesel. EDIT: 95k kms of happy ownership, a 2nd Micra joins the family! bravo82in Long-Term Ownership Reviews 194 26th September 2016 21:49
Nissan Micra facelift - Spotted in full skin. EDIT : Now in Pune! sarathlal The Indian Car Scene 47 3rd July 2013 11:25
EDIT: Now Launched :All New Honda city (Indian version)-full specs & features . sidindica The Indian Car Scene 670 21st May 2011 03:51
Heart vs. Head - Nissan Micra or Maruti Ritz? UPDATE: Booked the Micra W.A.G.7 Hatchbacks 38 29th December 2010 20:28
Tata Aria : Driving Impressions. EDIT : FULL specs, features & variants on page 18 FlyingSpur The Indian Car Scene 526 12th October 2010 00:51


All times are GMT +5.5. The time now is 13:04.

Copyright ©2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks