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Old 3rd June 2010, 11:19   #1
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Default Now, an Innova "special edition". Edit - And one more...

Special editions were the specialty of the Americans (Opel, Chevy, Ford). The Japs rarely saw value in releasing a so-called "special edition" for the heck of it. Atleast not one that merely had a bunch of extra stickers as the differentiating point.

A Skoda RS special edition? Sure. More features at the same price, as a limited edition? You bet.

But body graphics making a special-ed =

Quote:
Toyota Kirloskar Motor Launches ‘Special Edition’ of Innova

Toyota Kirloskar Motor Pvt. Ltd. today announced the introduction of the ‘Innova Special Edition’ to commemorate five successful years of the Innova in India. The new variant has Power Windows, Power Door Lock and Air-conditioning at a price of Rs. 8,86,960 ex-showroom Delhi. Contributing to the new look are Bumpers, Front Grill, Hood Mould and Rear Door Garnish all in body colour, and Body Stripes with the special edition insignia. The new variant will be available in one colour − Premium Super White.

The Innova Special Edition will be on sale for a limited period, i.e. June to September 2010. Only 700 units of the Innova Special Edition will be available for sale, for a limited
period."
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Now, an Innova "special edition". Edit - And one more...-toyota-innova-se-front.jpg  

Now, an Innova "special edition". Edit - And one more...-toyota-innova-se-side.jpg  

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Old 3rd June 2010, 11:31   #2
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This ‘Special Edition’ of Innova does not even have wheel caps !

I agree that special editions should have better engines or some performance mods or atleast something special , different not a mere stickering job .
A lot of manufacturers in India love doing these special editions once in a while .
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Old 3rd June 2010, 11:34   #3
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There is no Real competition to the Innova! Why then this gimmick?
Good price though, but without alloys?
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Old 3rd June 2010, 11:35   #4
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Target market Travel & Tour walas ? Leave aside alloys, they haven't even bothered to put on wheel caps.
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Old 3rd June 2010, 11:40   #5
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So, its the basic E model with all that fully faltoo fulthok graphics.Tireless Overrated Yawnmobile Or Tedious Appliance.
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Old 3rd June 2010, 11:45   #6
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Quote:
Originally Posted by toiingg View Post
Target market Travel & Tour walas ? Leave aside alloys, they haven't even bothered to put on wheel caps.
Yup absolutely. Thats why it is only available in White unlike the qualis. I remember they took out a SE Qualis in Black.
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Old 3rd June 2010, 11:52   #7
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Primary audience is the travel market! a down market special edition! and I am sure a note says with a * in the ad, accessories shown are not a part of standard fitment or something to that order.

only 700 in number is quiet contradictory to the attracting the travel market though!
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Old 3rd June 2010, 12:02   #8
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Basically the entry variant with black bumpers now gets body colored bumpers with power windows and central locking. No mention of Power Steering, though. Forget the rest, the Power Steering should have been the most basic of additions.
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Old 3rd June 2010, 12:05   #9
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I have noticed that Toyota is one Japanese company that comes out with special editions. However, unlike many other manufacturers where the special edition is based on the top of the line model, Toyota jazzes up a regular edition with some essential goodies.

The Qualis had many special editions, and IIRC, only one of them was based on the top of the line variant. Nice way to move them off the shelf quickly, while giving a regular buyer options he wants at a lower price. After all, there are only a few people who can afford the top of the line variants, with many more buying the E and G variants.

Benny - Didn't the E variant of the Innova Diesel come with PS as standard?
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Old 3rd June 2010, 12:10   #10
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Ha. They got to be kidding us. Yes, it is special in a retarded kind of way.

Do they think people are fools, that they get a car thats special just because a sticker says so. And atleast put some wheel caps on it. Else, dont call it a special ed, instead maybe a recession edition or Aam edition or Xylo Killer or whatever.

And what is a hood mould?
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Old 3rd June 2010, 12:11   #11
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with benny and others. Just looks like sticker job, atleast power steering and wheel caps if not alloys.
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Old 3rd June 2010, 12:15   #12
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Special edition= Marketing gimmick, but in our market it works ! Even if the special in reality is "unspecial"

Toyota had got only one good special edition back in the day, the Qualis Anniversary Edition. We picked up one and it defiantly did feel a whole lot special in comparison to our regular Qualis. The interiors were more plush and the exteriors look so much better in black with good alloys thrown in as a part of the package.

Although this ones seems more for taxi/tour operators
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Old 3rd June 2010, 12:21   #13
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This one actually seems more the the private buyer on a budget rather than the Taxi market. The number 700 and the spec's seem to indicate this inspite of the colour white.
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Old 3rd June 2010, 12:32   #14
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Quote:
Originally Posted by Sahil View Post
Special edition= Marketing gimmick, but in our market it works ! Even if the special in reality is "unspecial"

Toyota had got only one good special edition back in the day, the Qualis Anniversary Edition. We picked up one and it defiantly did feel a whole lot special in comparison to our regular Qualis. The interiors were more plush and the exteriors look so much better in black with good alloys thrown in as a part of the package.

Although this ones seems more for taxi/tour operators

yeah i agree with Anniversary Edition, it does stand out of the crowd. it has a different feeling and look both interior and some exterior very much cosmetic.
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Old 3rd June 2010, 13:39   #15
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Quote:
Originally Posted by lamborghini View Post
Benny - Didn't the E variant of the Innova Diesel come with PS as standard?
The specs on the site for the Innova mentions PS to be optional, even on the diesel E variant.
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