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Old 6th November 2012, 20:45   #31
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Default Re: Mahindra developing a small car - Codenamed BRL

Source - carkhabri - http://www.carkhabri.com/carnews/new...10-liter-motor

Mahindra is now looking forward to launch BRL with a 1.0 liter inline motor and would be tagged in the price range of Rs. 2.5 lakh to Rs. 3.5 lakhs.

This would be bang in the entry level car territory taking it in direct competition with the Altos, Sparks and Eon.
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Old 7th November 2012, 03:25   #32
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Default Re: Mahindra developing a small car - Codenamed BRL

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Originally Posted by girishglg View Post
Mahindra is now looking forward to launch BRL with a 1.0 liter inline motor and would be tagged in the price range of Rs. 2.5 lakh to Rs. 3.5 lakhs.
Could this be a 2-pot diesel derived from the mHawk family ?
mCR65 anybody ?
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Old 7th November 2012, 10:57   #33
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Default Re: Mahindra developing a small car - Codenamed BRL

OT: This would be the real nightmare comming true for Tata's.

They are getting beaten by another indian company in their field. The earlier Safaris/sumo's are beaten to death by a MUV called Bolero and a SUV called XUV. And now they are entering into passinger cars. What Tata's going to do?

The way Mahindra's are growing day by day is awesome. Its nice to see their growth. They are proving themselves in all the areas in the market. They proved that they could design the best (XUV). With this, they are entering passinger cars. Who would be the next victim? Indica and its sisters?
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Old 7th November 2012, 12:34   #34
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Default Re: Mahindra developing a small car - Codenamed BRL

I am a bit confused from the link above.
is this the mini Verito? or a totally different project?
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Old 7th November 2012, 13:54   #35
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Default Re: Mahindra developing a small car - Codenamed BRL

Quote:
Originally Posted by girishglg View Post
Source - carkhabri - http://www.carkhabri.com/carnews/new...10-liter-motor

Mahindra is now looking forward to launch BRL with a 1.0 liter inline motor and would be tagged in the price range of Rs. 2.5 lakh to Rs. 3.5 lakhs.

This would be bang in the entry level car territory taking it in direct competition with the Altos, Sparks and Eon.
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Originally Posted by amitayu View Post
I am a bit confused from the link above.
is this the mini Verito? or a totally different project?
@amitayu,
From girishglg's post, I believe this is not the mini verito that we are talking about,by any chance.
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Old 8th November 2012, 01:37   #36
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Default Re: Mahindra developing a small car - Codenamed BRL

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Originally Posted by gemi_kk View Post
OT: This would be the real nightmare comming true for Tata's.

They are getting beaten by another indian company in their field. The earlier Safaris/sumo's are beaten to death by a MUV called Bolero and a SUV called XUV. And now they are entering into passinger cars. What Tata's going to do?

The way Mahindra's are growing day by day is awesome. Its nice to see their growth. They are proving themselves in all the areas in the market. They proved that they could design the best (XUV). With this, they are entering passinger cars. Who would be the next victim? Indica and its sisters?
Firstly, Its not Tata that Mahindra has to worry about when it comes to small cars but Suzuki and Hyundai. You don't see the Verito 'beating anyone to death' do you?!

It will be an uphill task to make cars that are well made and refined as the established competition while being highly competitively priced. Also the Logan platform on which these cars will be made is already 8 years old.

Secondly, these brazen statements as to how Mahindra dominates every automotive sphere it enters couldn't be farther from the truth. UVs and tractors they rule the Indian roost but everywhere else its literally been the polar opposite with many sectors making rising losses YoY.

48 of the Mahindra's 114 subsidiaries have recorded losses in FY12. Losses that together exceed Rs 1,700 crores. That's more than half of the group's consolidated net profit number of Rs 3,120 crore.

Two wheelers: A net loss of 238 crores. This is Mahindras thorn, especially considering that they have been running it for 4 years. At present with competition ramping up new model launches, global acquisitions and bigger R&D spend Mahindras two wheeler division looks all at sea.

Heavy trucks: Mahindra Navistar made a loss of 390 crores while the engines venture made a 64.8 crore loss. The trucks have not exactly set the sales charts on fire, on top of that they have recently had to recall trucks as well. Also there is new competition in Bharat Benz.

Sangyong: Net loss of 717cr and it wont stop there. Mahindra have to and will be pumping in a lot of investment to keep SY globally competitive at the least.

Just because Mahindra or Tata have a strong brand recall in one area it does not entitle them success in another. Actually for them its a lot harder to compete against companies with core competence in that respective segment, eg. Suzuki and Hyundai in small cars.

Like I said Mahindra is very strong in UVs and tractors but that doesn't mean that they will simply floor competition in every new venture they enter.
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Old 8th November 2012, 11:37   #37
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Default Re: Mahindra developing a small car - Codenamed BRL

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Originally Posted by amitayu View Post
I am a bit confused from the link above.
is this the mini Verito? or a totally different project?
As far i remember, Mahindra is planning to introduce the REVA NXR based car powered with Conventional petrol/diesel engines.

Else, entering into totally unknown territory with all In-house deigning for a MUV company is a tough move, they'll have to work alot to get the basics right for such a small packages.
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Old 8th November 2012, 18:29   #38
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Default Re: Mahindra developing a small car - Codenamed BRL

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Originally Posted by CRtorquefan View Post
As far i remember, Mahindra is planning to introduce the REVA NXR based car powered with Conventional petrol/diesel engines.
Looks like a nice and interesting strategy. Worldwide, companies plonk electric motors and hybrid systems to existing cars. Mahindra could be the first company to do the opposite - put a small petrol/diesel into an electric car. But would it fit inside the extremely tiny car ?
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Old 8th November 2012, 18:56   #39
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Default Re: Mahindra developing a small car - Codenamed BRL

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Firstly, Its not Tata that Mahindra has to worry about when it comes to small cars but Suzuki and Hyundai. You don't see the Verito 'beating anyone to death' do you?!

It will be an uphill task to make cars that are well made and refined as the established competition while being highly competitively priced. Also the Logan platform on which these cars will be made is already 8 years old.

Secondly, these brazen statements as to how Mahindra dominates every automotive sphere it enters couldn't be farther from the truth. UVs and tractors they rule the Indian roost but everywhere else its literally been the polar opposite with many sectors making rising losses YoY.

48 of the Mahindra's 114 subsidiaries have recorded losses in FY12. Losses that together exceed Rs 1,700 crores. That's more than half of the group's consolidated net profit number of Rs 3,120 crore.

Two wheelers: A net loss of 238 crores. This is Mahindras thorn, especially considering that they have been running it for 4 years. At present with competition ramping up new model launches, global acquisitions and bigger R&D spend Mahindras two wheeler division looks all at sea.

Heavy trucks: Mahindra Navistar made a loss of 390 crores while the engines venture made a 64.8 crore loss. The trucks have not exactly set the sales charts on fire, on top of that they have recently had to recall trucks as well. Also there is new competition in Bharat Benz.

Sangyong: Net loss of 717cr and it wont stop there. Mahindra have to and will be pumping in a lot of investment to keep SY globally competitive at the least.

Just because Mahindra or Tata have a strong brand recall in one area it does not entitle them success in another. Actually for them its a lot harder to compete against companies with core competence in that respective segment, eg. Suzuki and Hyundai in small cars.

Like I said Mahindra is very strong in UVs and tractors but that doesn't mean that they will simply floor competition in every new venture they enter.
Thanks for the Facts Super Admin. The way Mahindra's shares were rising doesnt reflect any of these stats. So even i was in the same assumption that they were doing good.

I meant, tata has to start worrying becuase they might loose some share. Japs are strong and i dont think they would loose much in volumes.

Never expected that they are making huge losses in trucks. Entering 2 wheelers was a mistake from Mahindras side. Ssanyong was in loosses. When Mahindra bought that brand, wont the losses are handed over to the actual sellers?

THanks again, those were some real good stats, of which i wasnt aware of.
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Old 17th December 2012, 17:37   #40
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Default Re: Mahindra developing a small car - Codenamed BRL

Mahindra & Mahindra, India's largest maker of sports utility vehicles, is planning to set up its small car plant in Andhra Pradesh.


http://www.wheelsunplugged.com/news/...-car-plant/690
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Old 17th December 2012, 18:12   #41
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Default Re: Mahindra developing a small car - Codenamed BRL

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Thanks for the Facts Super Admin. The way Mahindra's shares were rising doesnt reflect any of these stats. So even i was in the same assumption that they were doing good.
When was the stock market EVER based on the facts? The stock market is nothing but a legalized casino!
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Old 18th December 2012, 18:36   #42
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Lightbulb Re: Mahindra developing a small car - Codenamed BRL

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Originally Posted by shortbread View Post
Secondly, these brazen statements as to how Mahindra dominates every automotive sphere it enters couldn't be farther from the truth. UVs and tractors they rule the Indian roost but everywhere else its literally been the polar opposite with many sectors making rising losses YoY.

48 of the Mahindra's 114 subsidiaries have recorded losses in FY12. Losses that together exceed Rs 1,700 crores. That's more than half of the group's consolidated net profit number of Rs 3,120 crore.

Though generally in agreement with your statement that it is brazen to call Mahindra dominating every segment they are in, I think we need to give a little leeway to M&M also since 2-wheelers, Heavy trucks and Ssangyong are all new ventures and will indeed bleed money for some more time. They can't be called losses or failures, or at least just yet.

And it is the Tata that will be the bigger loser if Mahindra comes in the smaller car segment, since Korean and the Jap are much ahead of M&M's reach as of now whereas Tata is struggling and is seeing eroding sales

Yes, the share market may look like casino, but I will give credit them with more ability to understand the future business potential of a company than my own skills with reading the same.

EDIT : Just remembered that M&M is also buying out the entire stake in Navistar. Doesnt add to the argument above...but it is just news!!

Last edited by mallumowgli : 18th December 2012 at 18:41.
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Old 19th December 2012, 00:33   #43
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Default Re: Mahindra developing a small car - Codenamed BRL

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Though generally in agreement with your statement that it is brazen to call Mahindra dominating every segment they are in, I think we need to give a little leeway to M&M also since 2-wheelers, Heavy trucks and Ssangyong are all new ventures and will indeed bleed money for some more time. They can't be called losses or failures, or at least just yet.
Agree with the trucks part, its a new venture. But Mahindra was already present in the light-medium CV space and already has a pan India sales service network, so one should think it already has a huge advantage. One would think a decent product should give M&M decent market penetration but it cant be farther from the truth.
For a venture started 7 years ago and models launched 3 years ago its still in a poor phase of things. Reliability issues, callbacks, and now the future of their maxforce engine range is doubtful. To top all this the Indian CV market is not having a rosy time as well.

But the two wheelers division has been a failure full stop!! Lets not forget Mahindra did not start from scratch but bought a 25 year old established 2 wheeler maker i.e. Kinetic. They already had a good market share in the booming auto scooter market. But instead of building on this strong platform they have just nose dived.
Theres not a single shred of good news this division has in the last 4 years since acquisition. A failed attempt at the 100cc segment, an odd looking 300cc bike that was launched 3 years ago but never seen light of day and a motorsports prog. that most buyers are unaware of. Neither do they have any exciting products ready for launch.
Lets not forget even if they overcome all this they are up against very very strong players in a cut throat market. At best I see them launch a couple more products and hang around for 3-4 years before calling it quits from the 2 wheeler space.

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Originally Posted by mallumowgli View Post
And it is the Tata that will be the bigger loser if Mahindra comes in the smaller car segment, since Korean and the Jap are much ahead of M&M's reach as of now whereas Tata is struggling and is seeing eroding sales
Eating into Tata's shares is like fighting for a share of the beggars bowl. Its too low a bar to aim for Mahindra. For it to succeed in the car space it has to make a very very good product to take on the likes of Hyundai or Maruti. Its not easy for the likes of global biggies like Toyota, Fiat, Nissan, VW.

If Mahindra was comfortable signing of the likes of Verito or Logan then they simply have the calculations wrong, they were not good enough even compared to a Tata Manza. Instead they need the same yardstick used for XUV500. A very good product, better than all competition at a very competitive price.

The small car buyer has plenty of options and Mahindra has to aim big even if it simply has to compete.
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Old 27th December 2012, 09:56   #44
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Default Re: Mahindra developing a small car - Codenamed BRL

Saw an interview on CNBC in which Pawan Goenka said that M&M has no plans to enter the passenger vehicle market.They plan to focus only on UVs apart from the Verito.
I don't think the Reva NXR could be priced so low.
So,unless they are developing an SUV/MUV in the 3-4 lac segment,there is no small car coming from them.
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Old 27th December 2012, 21:07   #45
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Default Re: Mahindra developing a small car - Codenamed BRL

In some interviews Mahindra says that why they got into 2 wheeler segment is to be present in all the segments of auto sector , ironically when asked about their plans to enter into the small car segment ,they say they want to focus only on SUVs. This looks like double standards and a confused strategy. It would be much better to be in small cars than being in 2-wheelers for Mahindra. Many of small car technologies could be handy even for SUVs and vice versa.
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