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Old 8th October 2010, 10:59   #511
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I am very surprised at Fiat/TATA is very tight lipped out this launch. They should have gone all out publicizing this car, but what they are doing is completely the other extreme of what they are supposed to do.

Is Team-bhp covering the launch of the T-jet?

@ GTO: By the way, are we getting your detailed test drive report on the T-Jet?
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Old 8th October 2010, 11:05   #512
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Quote:
Originally Posted by MihirC View Post
Dude, Toyota has come out with and Ad for Etios already in todays TOI, last page.

I feel FIAT is really being silly and It hurts man. Everyone else advertises so much irrespective of the car they are launching, and FIAT with such excellent products keeps mum. In fact the advertising should have been much more aggresive I feel, a sort of teaser advert.
+1 to that. There seems to be no marketing department in Fiat India. Or are they just going by word-of-mouth? Just like the 1.6 Polo, the T-Jet launch might go un-noticed. Unless of course you are a T-BHP member

Last edited by fuel_addict : 8th October 2010 at 11:06.
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Old 8th October 2010, 11:14   #513
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Guys, there is already a ad in the Mumbai Edition of HT today. It clearly says"
Launching today. The Powerful nmew Linea T-jet with advanced supercharged 114 PS T Jet Petrol Engine".
It a first and third page ad. The headlines says "NOT QUICK ENOUGH"
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Old 8th October 2010, 11:18   #514
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Quote:
Originally Posted by aryashiv1 View Post
Guys, there is already a ad in the Mumbai Edition of HT today. It clearly says"
Launching today. The Powerful nmew Linea T-jet with advanced supercharged 114 PS T Jet Petrol Engine".
It a first and third page ad. The headlines says "NOT QUICK ENOUGH"
Supercharged? How do they commit such an error?
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Old 8th October 2010, 11:22   #515
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Here is the ad from HT Mumbai.
http://epaper.hindustantimes.com/Pub...08/INDEX.SHTML

First page
Name:  untitled.JPG
Views: 1271
Size:  16.9 KB

Third Page
Name:  1.JPG
Views: 1348
Size:  38.0 KB

Last edited by EARTHed : 8th October 2010 at 11:25.
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Old 8th October 2010, 11:31   #516
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Goes like a rocket. Pulls like a locomotive. The Linea T-jet.
Attached Thumbnails
FIAT Linea T-Jet: 1.4L Turbo Petrol. EDIT: Now launched-untitled1.jpg  

FIAT Linea T-Jet: 1.4L Turbo Petrol. EDIT: Now launched-untitled12.jpg  

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Old 8th October 2010, 11:50   #517
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According to Team Fiat and FB reports, Sushmita Sen is the Brand Ambassador for T-Jet!
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Old 8th October 2010, 11:52   #518
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Fiat's publicity is being handled by Tata and I guess that's the reason for apathy.

Looking forward to the T-jet.. hope Fiat dies not let the enthusiast down again.
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Old 8th October 2010, 11:57   #519
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Quote:
Originally Posted by hotpursuit View Post
Its of October 8th. Guys, any news regarding the launch? The only difference I could make out is features list updated in the fiat-india website which now includes the T-jet specific ones.

They must still be updating the site. New features are showing up but not listed against any variant. They are a dead give away though

Desmodronic Foldable Key with boot release
Chrome Exhaust tip
New Roof Antenna
Chrome Accents
Premium Imported Leather Upholstery
Dual Tone Soft Touch Dashboard
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Old 8th October 2010, 12:05   #520
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Sushmita Sena and T-Jet don't go along well. I think they picked a wrong brand ambassador again (after yuvi in Punto).

If they had to depict fast, enthisiast then it could have been Priyanka or John or Akshay ...
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Old 8th October 2010, 12:07   #521
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Sushmita Sen!!!!
Whats with Sushmita and driving? No offense meant. But what are Fiat's or rather Tata's Marketing men thinking.
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Old 8th October 2010, 12:15   #522
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I've been in touch with the chaps at Fortune Cars to get me the pricing and a test drive. He's promised one today. This is the showroom at Marol. Apparently this evening is when they get the car also. Will post back as soon as I get that.

On the brand ambassador front, a lot of auto brands are going out and signing up anyone available. I'm not at liberty to talk about it but one brand is going to play some heavy bets on Bollywood celebs shortly. Massive marketing budgets are being placed on these celebs and I'm talking of over 20cr spends just for OND '10 period.
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Old 8th October 2010, 12:17   #523
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Live Coverage of the launch

This site is providing live coverage of the event.

Fiat Linea T-Jet Launch Live Coverage | Rush Lane
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Old 8th October 2010, 12:22   #524
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I wish they picked up N. Karthikeyan as the brand ambassador instead of S. Sen....
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Old 8th October 2010, 12:27   #525
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T Jet cost Rs 8.55 lakhs ex showroom Delhi
T-Jet Plus @ 8.99 lakhs exshowroom delhi

Courtesy: the live coverage page

Last edited by neoonwheels : 8th October 2010 at 12:28.
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