Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 10th November 2010, 10:40   #16
BHPian
 
2cents's Avatar
 
Join Date: May 2010
Location: India
Posts: 320
Thanked: 75 Times
Default

If its 15L in India, then it would be in the same price bracket as some Hyundai and Suzuki wheels elsewhere. I dont think they would do that. Agreed, the merc is more about engineering than snob, but they aint no fools not to count in the number of customers they will lose if they sell something two segments down.

Perhaps they might go the Smart way and introduce a car with a different badge. They all do that. Now, would'nt we love that, or what!? After all, a merc by any name is still a merc.
2cents is offline   Reply With Quote
Old 10th November 2010, 16:41   #17
BHPian
 
Join Date: Sep 2009
Location: Bombay
Posts: 609
Thanked: 654 Times
Default

Well - India as a market is an exception in terms of pricing. For example an i20 in the UK starts at 10,000 GBP and an A-Class Merc at around 16,000 GBP - the difference is thus 6000 GBP or about Rs. 4 lakh. Applying that logic, if an i20 costs 7 lakhs here, if an A-class costs somewhere in the region of 15 - it is not such a bad thing. Heck - even 12 lakh is a sizeable premium. Does it dilute the brand? Not really. It would dilute the brand if the premium in that segment is in the region of 10%. If the premium is over 30% - than the brand equity remains. For an E-class buyer - it does not matter what a C-class costs, he has moved on. Similarly, for a C-Class buyer, why would he care what an A-class costs? He is in a different target segment.
invidious is offline   Reply With Quote
Old 10th November 2010, 19:36   #18
Senior - BHPian
 
vinaydas's Avatar
 
Join Date: Apr 2007
Location: Bengaluru
Posts: 1,362
Thanked: 85 Times
Default

Affordable has a whole new different meaning in MB's Dictionary.
Doubt the above move.
vinaydas is offline   Reply With Quote
Old 10th November 2010, 19:40   #19
Distinguished - BHPian
 
Mpower's Avatar
 
Join Date: Mar 2005
Location: Bangalore
Posts: 10,432
Thanked: 1,682 Times
Default

Something like a BMW CE for 19.99 lakhs is what call affordable. Return of the C180?
Mpower is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Soon, affordable Hybrid cars from Maruti! RavenAvi The Indian Car Scene 64 21st December 2016 13:52
Mercedes-Benz to launch 4 new EVs; first launch in 2018 Tushar The International Automotive Scene 7 30th September 2016 01:08
Why don't we have compact and affordable 2 seater cars? petroguzzler The Indian Car Scene 60 3rd February 2015 15:51
ET - Mercedes-Benz plans to launch five compact cars in India; invest Rs 350 crore vinod332002 The Indian Car Scene 1 6th March 2012 10:33
How affordable are cars? Minardi The Indian Car Scene 28 9th January 2006 15:18


All times are GMT +5.5. The time now is 10:05.

Copyright ©2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks