Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 4th December 2010, 11:45   #1
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 47,706
Thanked: 89,038 Times
Default Ford India's Midnight Sale. EDIT :Now on 5th December 2012

Good to see something new; it's about time marketing departments start thinking beyond TV & newspaper ads. Certainly an innovative way to grab the attention of potential customers.

High Points:

- Ford flags off "Midnight Sale” concept across all its dealerships. The Midnight Sale would see all Ford dealerships operate from 8 a.m. till midnight, only on Saturday - December 4.

- Midnight Sale also provides customers a chance to win assured gifts worth up to Rs 1 crore on December 4. Customers who will book their cars during the 'Midnight-Sale' will win gifts like LCD TVs, Refrigerator, DVD players and mobile phones.
GTO is offline   (2) Thanks Reply With Quote
Old 4th December 2010, 11:58   #2
Senior - BHPian
 
vnabhi's Avatar
 
Join Date: May 2007
Location: DC -> DC
Posts: 5,264
Thanked: 1,233 Times
Default

Wow, they should have this more often, so that potential customers would plan for it---like waiting for Thanksgiving sale.
vnabhi is offline   Reply With Quote
Old 4th December 2010, 12:00   #3
BHPian
 
Join Date: Nov 2010
Location: San Jose, CA
Posts: 145
Thanked: 30 Times
Default

Thats fantastic. Just checked Ford's website and they're offering INR 70,000/- discounts on Ikon & Fiesta models from 4th to 13th of this month and it doesn't stop here. They are conducting a winter season free check-up & car wash with some good discounts on parts like battery, wiper, fog lamps and oil filters.

Check their website for more.
Ford December Dhamaka
Ford Winter Camp
hdnivara is offline   Reply With Quote
Old 4th December 2010, 12:10   #4
Distinguished - BHPian
 
Sheel's Avatar
 
Join Date: Jul 2006
Location: Purnea(Bihar)
Posts: 5,202
Thanked: 4,808 Times
Default

Should I rush to the dealership NOW?

^^ Nor is the GM picking up the phone and have shot them a mail.

Fingers crossed.

EDIT--

The web-site is mentioning it as a 10 day offer.
Have a look Ford India

Last edited by Sheel : 4th December 2010 at 12:22.
Sheel is offline   Reply With Quote
Old 4th December 2010, 12:10   #5
Senior - BHPian
 
SkyWalker's Avatar
 
Join Date: Jul 2006
Location: Bangalore
Posts: 1,531
Thanked: 122 Times
Default

nice. They are brining a thanksgiving concept to India. Supercool. Wish others follow suit.
SkyWalker is offline   Reply With Quote
Old 4th December 2010, 12:39   #6
BHPian
 
Join Date: Jan 2009
Location: Pune
Posts: 237
Thanked: 11 Times
Default

Do Ford marketing guys feel that the customers would be more relaxed buying a car at late hours ? I personally don't understand the logic behind this Ford's midnight scheme. Purchasing is a car is certainly not a casual thing ( at least in India ) . I don't feel customers would find it convenient to rush to the show rooms at late nights ( along with their family / friends ), after having a hectic day at the office. And the scheme is valid only for one night !!!

Last edited by auto-one : 4th December 2010 at 12:49.
auto-one is offline   Reply With Quote
Old 4th December 2010, 12:48   #7
Senior - BHPian
 
xingamazon's Avatar
 
Join Date: Sep 2009
Location: Chennai
Posts: 1,399
Thanked: 110 Times
Infractions: 0/1 (5)
Default

Well one thing that has to be read between lines here.

In the print ad that Ford has been putting across, one obvious miss is the Ikon, might not be a forgetful thing.
Likewise, I did have a friend getting quotes for the ford cars two days back, the printer price list did not contain details of Ikon at all. Is it in its way out, I thought the TDCi was still alive, isnt it?

Nevertheless, the concept is good and new.
Any new change in marketing always welcome immaterial of its really useful to customers or not.
All it requires is auto majors to think differently, just like the three year 0 cost service of Chevy

Last edited by xingamazon : 4th December 2010 at 12:50.
xingamazon is offline   Reply With Quote
Old 4th December 2010, 13:30   #8
Senior - BHPian
 
thedreamcatcher's Avatar
 
Join Date: Mar 2009
Location: Dubai
Posts: 1,205
Thanked: 61 Times
Default

I dont see the point here. Just by keeping thier shop open from 0800 am till midnight is going to boost sales for them????

At the end of the day, it is quality, service and a host of other factors that matter. Or something like free service for 2 / 3 years, where there is an actual cash benefit for owners.

Lets see what impact this has on the sales number
thedreamcatcher is offline   Reply With Quote
Old 4th December 2010, 21:10   #9
Distinguished - BHPian
 
Sheel's Avatar
 
Join Date: Jul 2006
Location: Purnea(Bihar)
Posts: 5,202
Thanked: 4,808 Times
Default

Damn, missed it.

The dealership is 350kms away and today being Saturday, the banks stopped functioning post 1:30pm, so couldn't book one.

Though they are saying that accessories worth 6K shall be provided. Peanuts!
Sheel is offline   Reply With Quote
Old 5th December 2010, 02:05   #10
BHPian
 
Join Date: Nov 2009
Location: Bangalore
Posts: 908
Thanked: 296 Times
Default

Wow! I won a 8 Gb pen drive. Funny thing is that it is not on the list of assured gifts of LCD TV, 180L fridge, DVD player or mobile phone assured bu the sales rep.

Booked a Colorado red Zxi TcDi. Anything in particular I should look for before taking delivery? (Have gone through normally crazy's PDI guide.)
Apart from the pen drive, I also get Rs.6000/- worth of accessories and Extended warranty worth Rs.3550/- free. Should I ask the dealer to throw in anything else?
wildsdi5530 is offline   Reply With Quote
Old 5th December 2010, 02:27   #11
Senior - BHPian
 
selfdrive's Avatar
 
Join Date: Apr 2010
Location: Pune
Posts: 2,696
Thanked: 2,111 Times
Default

Quote:
Originally Posted by auto-one View Post
Do Ford marketing guys feel that the customers would be more relaxed buying a car at late hours ? I personally don't understand the logic behind this Ford's midnight scheme. Purchasing is a car is certainly not a casual thing ( at least in India ). I don't feel customers would find it convenient to rush to the show rooms at late nights ( along with their family / friends ), after having a hectic day at the office. And the scheme is valid only for one night !!!
I agree it is not the same as buying a consumer durable product, but it looks more like they want to convert enquiries into sales. a little birdie tells me there have been a lot of enquiries and TDs. it could be that people have also been holding back on purchases due to other launches (perhaps Etios?). It could also be to reduce stock of 2010 manufactured cars

Quote:
Originally Posted by hdnivara View Post
Thats fantastic. Just checked Ford's website and they're offering INR 70,000/- discounts on Ikon & Fiesta models from 4th to 13th of this month and it doesn't stop here. They are conducting a winter season free check-up & car wash with some good discounts on parts like battery, wiper, fog lamps and oil filters.
It looks like a stock clearance in anticipation the new Fiesta?

Quote:
Originally Posted by wildsdi5530 View Post
Wow! I won a 8 Gb pen drive. Funny thing is that it is not on the list of assured gifts of LCD TV, 180L fridge, DVD player or mobile phone assured bu the sales rep.

Booked a Colorado red Zxi TcDi. Anything in particular I should look for before taking delivery? (Have gone through normally crazy's PDI guide.)
Apart from the pen drive, I also get Rs.6000/- worth of accessories and Extended warranty worth Rs.3550/- free. Should I ask the dealer to throw in anything else?
Congrats for your booking! The red looks smashing

Overall it is great to have something more consumer friendly. I hope it initiates some competition in this area too - car manufacturers should fight to earn our bookings
selfdrive is online now   Reply With Quote
Old 5th December 2010, 06:15   #12
Senior - BHPian
 
aargee's Avatar
 
Join Date: Jan 2010
Location: KATN
Posts: 4,694
Thanked: 2,105 Times
Default

So what happened to this one? Any of our members were able to book one? What was your experience? Looking forward to hear from you.

Adding 2 cents of my thoughts...was this published in newspapers? Not sure; IMO, Ford should've published this info about a week or 2 ago; may be they wanted to avoid spending on it unnecessarily I guess.

If it were done midnight of 31-Dec or 25-Dec, then its probably a New year or Christmas sale, but why 4-Dec?
aargee is offline   Reply With Quote
Old 5th December 2010, 08:56   #13
BHPian
 
Join Date: Nov 2010
Location: San Jose, CA
Posts: 145
Thanked: 30 Times
Default

Quote:
Originally Posted by wildsdi5530 View Post
Wow! I won a 8 Gb pen drive.

Booked a Colorado red Zxi TcDi.
Apart from the pen drive, I also get Rs.6000/- worth of accessories and Extended warranty worth Rs.3550/- free.
Congrats on your drive. Thats a fab color you've booked and its really great to see Ford guys are doing something which really adds to customer satisfaction. Other manufacturers should follow Ford on this.

Quote:
Originally Posted by selfdrive View Post
It looks like a stock clearance in anticipation the new Fiesta?
But still, 70k discount on one of the best selling sedan? Its really good. Would have been better if there were anything on cards for Figo too! IMO, even a 15k discount on Figo would do magic numbers for them.

Quote:
Originally Posted by selfdrive View Post
Overall it is great to have something more consumer friendly. I hope it initiates some competition in this area too - car manufacturers should fight to earn our bookings
hdnivara is offline   Reply With Quote
Old 5th December 2010, 10:31   #14
BHPian
 
Join Date: Jan 2009
Location: Pune
Posts: 237
Thanked: 11 Times
Default

Quote:
Originally Posted by aargee View Post
If it were done midnight of 31-Dec or 25-Dec, then its probably a New year or Christmas sale, but why 4-Dec?
I agree with you. Sales or no sales , but at least it could have witnessed a high recall. BTW these dates with the midnight timings seem to be perfect for new launches !!

Last edited by auto-one : 5th December 2010 at 10:37.
auto-one is offline   Reply With Quote
Old 5th December 2010, 14:36   #15
BHPian
 
Sowmya's Avatar
 
Join Date: May 2007
Location: Bangalore
Posts: 494
Thanked: 16 Times
Default

Quote:
Originally Posted by aargee View Post
If it were done midnight of 31-Dec or 25-Dec, then its probably a New year or Christmas sale, but why 4-Dec?
May be this is a trial version. This scheme may relaunch again on 25th /31st Dec.
Sowmya is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Team-BHP Meet @ Kabini : 5th - 6th December, 2015 RSUDARSANAN The Team-BHP Meet Section 93 25th December 2015 00:45
Booked A Midnight Black FAZER. EDIT : Delivery taken! rajchetan Motorbikes 16 23rd September 2009 21:10
Crusing The Norwegian Fjords- Land of the Midnight Sun deky Travelogues 49 22nd May 2009 20:32
A New little girl joining our family....ZEN - estilo VXI (MIDNIGHT BLACK) bglsrini Test-Drives & Initial Ownership Reports 56 17th November 2008 22:36
Of breakdowns and midnight repairs tsk1979 Street Experiences 6 17th June 2008 23:27


All times are GMT +5.5. The time now is 17:27.

Copyright ©2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks