Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 9th December 2010, 13:06   #1
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 47,709
Thanked: 89,162 Times
Default Now, Tata Nano with 4 year warranty as standard!

Tata sure is doing all it can to boost the Nano's sales. First, waiting periods eliminated with the Nano available off the shelf in multiple States (Link). Then, to tackle the fire incidents (Link), Tata offered additional protection to the exhaust & electricals (Link (Attn Nano owners: Tata offering *free* additional protection to exhaust & electricals)). Also, I predict that the diesel Nano is coming our way in 2011.

November saw a paltry 500 odd Nanos being despatched from the factory (Link (Tata Nano-November Sales=506. Analysing the root cause and devising the solutions.)). I've always stated that the standard warranty is indicative of the confidence its manufacturer has in the car. And I can tell you, it wouldn't have been an easy task to offer a 4 year standard warranty on the cheapest car in India (and one that runs on wafer-thin margins). Warranties are a cost center for the manufacturer, after all. Even the 15 lakh rupee Aria doesn't have a 4 year warranty!

Great news for customers. Whats highly appreciable is that Tata is extending the warranty to 4 years for all existing Nano owners too!

High Points:

- 4 year / 60,000 km manufacturer’s warranty standard on the Tata Nano (previous coverage was 18 months).

- Besides being applicable on new deliveries, the warranty is also being extended to all existing owners of the car.

- Option of comprehensive maintenance contract at only Rs.1,188 / year.

- Tata has delivered 71,000 Nanos till date.

- Nano also available with 90% financing. Tata Motors Finance promises to approve Nano loans within 48 hours.

- Tata is setting up Special Nano Access Points for customers in the hinterlands.

Last edited by GTO : 16th December 2010 at 00:00. Reason: Adding loan point
GTO is offline   Reply With Quote
Old 9th December 2010, 13:19   #2
BHPian
 
Join Date: Mar 2010
Location: Hyderabad
Posts: 315
Thanked: 120 Times
Default Re: Now, Tata Nano with 4 year warranty as standard!

The efforts put by Tata Motors in much appreciated. One of the major cause of drop in the numbers of Nano seems to be not advertising it on TV. This is good time when they should start a full blown advert campaign mentioning the high points of the car (including the warranty, easy EMI etc)
ottocycle is offline   Reply With Quote
Old 9th December 2010, 13:22   #3
BHPian
 
p'arth's Avatar
 
Join Date: Nov 2008
Location: Hyderabad
Posts: 257
Thanked: 85 Times
Default Re: Now, Tata Nano with 4 year warranty as standard!

Once the sales registers start ringing again, this 4 yr warranty may be pulled back. That is how Tata will control its risk.

When Reliance Telecom entered the market, it started a special sales channel by offering its cdma phones to employees and shareholders, first at priority and later at good discounts. Tata group with its enormous employee and shareholder base can adopt this approach. Agreed that it will not be the target market but then this is a way to bring in volumes in a short time. More street presence will derive more confidence.
p'arth is offline   Reply With Quote
Old 9th December 2010, 14:03   #4
Senior - BHPian
 
mallumowgli's Avatar
 
Join Date: Apr 2010
Location: Palakkad/Coimbatore
Posts: 1,101
Thanked: 704 Times
Default Re: Now, Tata Nano with 4 year warranty as standard!

This is a great move by Tata. But I agree with Ottocycle - where is the communication? Surprisingly the Nano press ads are not catchy - though I've seen some ads dont remember any of them. Also Tata cars in past had good TV ads - why not for Nano?
mallumowgli is offline   Reply With Quote
Old 9th December 2010, 14:20   #5
Senior - BHPian
 
srishiva's Avatar
 
Join Date: Nov 2006
Location: Bengaluru
Posts: 3,576
Thanked: 816 Times
Default Re: Now, Tata Nano with 4 year warranty as standard!

Hope customers take this reassuring step from TATA positively. The ads are major problem with TATA. I dont remember any ad from TATA (I remember Jazz and Vento ads though)
srishiva is offline   Reply With Quote
Old 9th December 2010, 14:31   #6
Senior - BHPian
 
anilisanil's Avatar
 
Join Date: Jun 2010
Location: Pune
Posts: 1,435
Thanked: 288 Times
Default Re: Now, Tata Nano with 4 year warranty as standard!

Quote:
Originally Posted by srishiva View Post
Hope customers take this reassuring step from TATA positively. The ads are major problem with TATA. I dont remember any ad from TATA (I remember Jazz and Vento ads though)

I dont think they have enough margins to go for TV ads and hence we did not see any.

But I do agree, they must advertise this a lot. And regarding the warranty, it is a brilliant move by TATA
anilisanil is offline   Reply With Quote
Old 9th December 2010, 14:34   #7
Senior - BHPian
 
Join Date: Jul 2005
Location: mumbai
Posts: 1,108
Thanked: 87 Times
Default Re: Now, Tata Nano with 4 year warranty as standard!

Quote:
Originally Posted by p'arth View Post
Once the sales registers start ringing again, this 4 yr warranty may be pulled back. That is how Tata will control its risk.

When Reliance Telecom entered the market, it started a special sales channel by offering its cdma phones to employees and shareholders, first at priority and later at good discounts. Tata group with its enormous employee and shareholder base can adopt this approach. Agreed that it will not be the target market but then this is a way to bring in volumes in a short time. More street presence will derive more confidence.
Its Sad to Compare Tatas with other industrial groups!
I have always had Very High regards for the Tatas, and more for Late JRD and Mr. Ratan Tata. Their ethics in doing business is above board.

GTO you said "Besides being applicable on new deliveries, the warranty is also being extended to all existing owners of the car."
does this mean that I am entitled to a 4 year bumper to bumper? and I had paid a premium to get their extended warranty of I think 4 years so would I be entitled to a prorata refund of the amount?
scooby05 is offline   Reply With Quote
Old 9th December 2010, 14:35   #8
BHPian
 
freakmuzik's Avatar
 
Join Date: Dec 2009
Location: Trivandrum
Posts: 459
Thanked: 387 Times
Default Re: Now, Tata Nano with 4 year warranty as standard!

Quote:
Originally Posted by GTO View Post

High Points:

- 4 year / 60,000 km manufacturer’s warranty standard on the Tata Nano (previous coverage was 18 months).

- Besides being applicable on new deliveries, the warranty is also being extended to all existing owners of the car.
During my purchase, i had opted for the extended warranty. So, will they refund that amount? Or will that be a waste of money? Any idea?
freakmuzik is offline   Reply With Quote
Old 9th December 2010, 14:58   #9
BHPian
 
Join Date: Mar 2010
Location: Hyderabad
Posts: 315
Thanked: 120 Times
Default Re: Now, Tata Nano with 4 year warranty as standard!

Quote:
I dont think they have enough margins to go for TV ads and hence we did not see any.
This is a problem with their marketing team. They must make people aware that NANO has no longer a waiting period. Many people might still be under impression that NANO has long waiting period.
ottocycle is offline   Reply With Quote
Old 9th December 2010, 17:16   #10
Distinguished - BHPian
 
CrAzY dRiVeR's Avatar
 
Join Date: Jun 2006
Location: Bangalore / TVM
Posts: 8,947
Thanked: 16,652 Times
Default Re: Now, Tata Nano with 4 year warranty as standard!

Quote:
Originally Posted by ottocycle View Post
This is a problem with their marketing team. They must make people aware that NANO has no longer a waiting period. Many people might still be under impression that NANO has long waiting period.
They can atleast make their website working properly!

I've never been able to retrieve the price list for Trivandrum, ever since the site was launched. It just stays stuck without proceeding further to the price list. Tata 'NANO' - The People's Car from Tata Motors
CrAzY dRiVeR is offline   Reply With Quote
Old 9th December 2010, 17:39   #11
Senior - BHPian
 
greenhorn's Avatar
 
Join Date: Apr 2007
Location: TN-14
Posts: 6,837
Thanked: 1,315 Times
Default Re: Now, Tata Nano with 4 year warranty as standard!

hmm, the AMC offer is tempting, and something they should have done a long time ago, given the perception of their products. Kudos to chevrolet for introducing the concept !

Still want to read the fine print though
greenhorn is online now   Reply With Quote
Old 9th December 2010, 17:57   #12
Senior - BHPian
 
svsantosh's Avatar
 
Join Date: Mar 2008
Location: Hosur
Posts: 3,309
Thanked: 1,389 Times
Default Re: Now, Tata Nano with 4 year warranty as standard!

Quote:
Originally Posted by GTO View Post
Whats highly appreciable is that Tata is extending the warranty to 4 years for all existing Nano owners too!
I am assuming you mean they are extending it as a 'purchaseable' option? I have my nano for nearly 10 months and it still has the std-18mth pack. I will check with the dealer about buying the extra 2.5 years for a price.
svsantosh is offline   Reply With Quote
Old 9th December 2010, 18:29   #13
Senior - BHPian
 
kiku007's Avatar
 
Join Date: Apr 2005
Location: Brisbane
Posts: 1,610
Thanked: 1,223 Times
Default Excellent!!!

I don't care if this move is going to improve the Nano sales or not. BUT let's congratulate TATA for this fantastic effort!

They gotta be damn serious about product quality now. Else they have shot themselves on the foot. Would be interesting to know the steps they do took to achieve this.

P.S: My jaws dropped when my bro told me about 10 Yrs powertrain warranty for Hyundai Genesis in the USA!

Read more here: Hyundai Assurance | America's Best Warranty
kiku007 is online now   Reply With Quote
Old 9th December 2010, 22:27   #14
Senior - BHPian
 
sachinj12's Avatar
 
Join Date: Nov 2009
Location: Los Angeles
Posts: 1,188
Thanked: 161 Times
Default Re: Now, Tata Nano with 4 year warranty as standard!

Much needed boost in the arm for the Nano. This will do a world of good for the Nano image. Existing customers too getting it! Now, that is something other Auto majors should sit up and take note of.
sachinj12 is offline   Reply With Quote
Old 9th December 2010, 22:49   #15
Team-BHP Support
 
theMAG's Avatar
 
Join Date: May 2006
Location: Long Island, NY
Posts: 7,033
Thanked: 1,470 Times
Default Re: Now, Tata Nano with 4 year warranty as standard!

If they could standardize this across their current model range! Great move, nevertheless.
theMAG is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Skoda announces Prepaid Maintenance Packages, a new 4-year Standard Warranty & more Rehaan The Indian Car Scene 76 27th October 2016 12:04
A Nano trip on a Nano budget...in a Tata Nano novice_alto Travelogues 11 28th September 2014 15:19
Rumour: Skoda India to offer 5 year standard warranty on its Cars anarchy_99 The Indian Car Scene 76 19th September 2013 14:54
Mahindra Xylo – Now with a 4 year warranty Dippy The Indian Car Scene 23 3rd November 2009 10:36


All times are GMT +5.5. The time now is 02:13.

Copyright ©2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks