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Old 11th March 2011, 17:34   #16
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Default Re: Is this the 4X2 Aria?

It is too soon to launch a lower priced model at this stage. Tata is building its reputation with a premium segment. If they launch 4x2 with the price range of their current Safari variants, it will affect the reputation of this new segment which Tata is trying to build.

If Tata is looking at premium segments, the prices of Aria should not overlap with Safari, and thus coming in the Innova range can be ruled out.
But, if Tata is looking at volumes, then 4x2 is their best bet.

Last edited by Holyghost : 11th March 2011 at 17:35.
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Old 11th March 2011, 17:41   #17
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Default Re: Is this the 4X2 Aria?

The 4x2 Aria makes a lot of business sense to Tata Motors. Without the complex electronics and mechanicals needed for the AWD system, Tata can price it at 10L range and the reduced cost will make Aria a very formidable competitor in the MUV market.

Besides the sales number, many buyers will have a very good alternative in the segment currently dominated by Toyota Innova.
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Old 11th March 2011, 18:21   #18
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Default Re: Is this the 4X2 Aria?

Wow we just decided today that we will be taking 2 Aria Pride versions for the office purpose. We may be ordering one more as well.

For the Corporate registration the cost is close to Rs 19,00,000/- for 4x4.
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Old 11th March 2011, 18:43   #19
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Default Re: Is this the 4X2 Aria?

Quote:
Originally Posted by Holyghost View Post
It is too soon to launch a lower priced model at this stage. Tata is building its reputation with a premium segment. If they launch 4x2 with the price range of their current Safari variants, it will affect the reputation of this new segment which Tata is trying to build.

If Tata is looking at premium segments, the prices of Aria should not overlap with Safari, and thus coming in the Innova range can be ruled out.
But, if Tata is looking at volumes, then 4x2 is their best bet.
What you say makes a lot of sense.Safari and Aria should never overlap. If you ask me, the price of the current Safari should be corrected and brought down some more. The all new Safari is around the corner and it wont hurt Tata Motors to milk the existing Safari for as much as they can before the new one comes in.

When the all new Safari comes in, if it stays between 8 lakhs -10 lakhs ex showroom for all the variants, and the Aria is positioned from 11 lakhs onwards, Tata will have a nice portfolio spread IMO
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Old 11th March 2011, 20:41   #20
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Default Re: Is this the 4X2 Aria?

Quote:
Originally Posted by Holyghost View Post
It is too soon to launch a lower priced model at this stage. Tata is building its reputation with a premium segment. If they launch 4x2 with the price range of their current Safari variants, it will affect the reputation of this new segment which Tata is trying to build.

If Tata is looking at premium segments, the prices of Aria should not overlap with Safari, and thus coming in the Innova range can be ruled out.
But, if Tata is looking at volumes, then 4x2 is their best bet.
Quote:
Originally Posted by Diesel9999 View Post
What you say makes a lot of sense.Safari and Aria should never overlap. If you ask me, the price of the current Safari should be corrected and brought down some more. The all new Safari is around the corner and it wont hurt Tata Motors to milk the existing Safari for as much as they can before the new one comes in.

When the all new Safari comes in, if it stays between 8 lakhs -10 lakhs ex showroom for all the variants, and the Aria is positioned from 11 lakhs onwards, Tata will have a nice portfolio spread IMO
The Launch of 4X4 model only was probably an exercise to gauge how the the market receives a TML product at Rs. 13L and Rs. 15 L. If they were to establish some reputation in terms of product quality and positioning, it would be much easier to sell a lower priced variant. So instead of reducing the price of existing models, TML is introducing a lower priced variant. This seems like a good strategy though.

The only reason Safari and ARIA 4X2 prices could overlap would be because Safari could be a much better SUV now ready to take on the likes of YETI. And remember that TML is not launching all new SAFARI, but only an upgrade on the current platform, though this upgrade could be as significant as the Dicor 2.2 launch.
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Old 11th March 2011, 21:12   #21
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Default Re: Is this the 4X2 Aria?

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Originally Posted by gshanky View Post
The Launch of 4X4 model only was probably an exercise to gauge how the the market receives a TML product at Rs. 13L and Rs. 15 L. If they were to establish some reputation in terms of product quality and positioning, it would be much easier to sell a lower priced variant. So instead of reducing the price of existing models, TML is introducing a lower priced variant. This seems like a good strategy though.

The only reason Safari and ARIA 4X2 prices could overlap would be because Safari could be a much better SUV now ready to take on the likes of YETI. And remember that TML is not launching all new SAFARI, but only an upgrade on the current platform, though this upgrade could be as significant as the Dicor 2.2 launch.
Actually, the new Safari is going to be an all new safari based on an all new platform. I have also heard that the new platform and engine is being honed with Land Rover's input.
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Old 11th March 2011, 21:30   #22
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Default Re: Is this the 4X2 Aria?

The rationale of launching the Aria at such a high price is difficult to understand in the first place.Agree Tata is trying to break into the premium segment and they have enough technological resources to pull it off.

The Aria is a very impressive car,although i have never sat in one,it very good in flesh and the list of equipment is amazing.Worthy of its tag as a premium segment car.

But what is the use to just show you can do it?When you know it is going to impossible to sell it at that price point? IMO i wish Tata had instead devoted its energy in creating Aria as a proper rival to the Innova which keeps on selling 4,000 units month after month whereas Aria is languishing at 250 odd units.

And Aria could have been an Innova beater or atleast eaten its sales if it was priced cheaper,maybe a few less features,no 4*4 etc.Tata could have instead tried to get into a premium segent( and show its prowess) by launching a fully loaded brand new SUV and taken the fight to the Fortuner.

Now if they launch a cheaper Aria to try and raise sales it just dilutes the brand and confuses customers.
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Old 11th March 2011, 22:58   #23
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Default Re: Is this the 4X2 Aria?

I think Tata needed to position the Aria as a superior car with advanced features to current offerings which to some extent they have done, now when it is offered at lower prices to tempt those who are going for Innova they will definitely be tempted, at least the brand value part of the equation would be taken care of.

On the other hand if they had launched at or slighter higher than Innova prices, there would be the risk of being perceived as a wannabe trying to punch above its weight, folks would focus on the Tata brand value and reliability issues and end up going for Innova. By pricing it unexpectedly high they have addressed most of those issues from a perception stand point. This is a clean break from their legacy products.
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Old 11th March 2011, 23:37   #24
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Default Re: Is this the 4X2 Aria?

Quote:
Originally Posted by avishar View Post
IMO i wish Tata had instead devoted its energy in creating Aria as a proper rival to the Innova which keeps on selling 4,000 units month after month whereas Aria is languishing at 250 odd units.
Couldn't have agreed more. They have got the pricing wrong from day 1. How can you expect people with an 18 lakh budget to walk into your showroom when you haven't delivered anything above 10 lakhs till now? Heck, you can't even attempt what Maruti is trying with Kizashi, that company has built a reputation for reliable A.S.S. at least.
An Aria at Innova's price point, and the subsequent launch of Safari should helpTata have a properly expanded portfolio of vehicles, as pointed earlier.
I know its wishfull thinking, but price it at 8.5 and you have a buyer ready right now

Last edited by avisidhu : 11th March 2011 at 23:39. Reason: spellcheck
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Old 12th March 2011, 07:32   #25
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Default Re: Is this the 4X2 Aria?

I dont think this is a 4x2 version of the Aria testing. The main difference you notice in the first pic are the Safari wheels. If the wheels are not that important to the components being tested, ERC may well send the vehicle out with Safari wheels.

I think Tata will be pretty pleased with the Arias volumes. I dont think they ever wanted to compete with the Innova in the first place.

They will challenge the Innova with the new Safari that will be launched late this year and not with a cheaper Aria.
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Old 12th March 2011, 18:56   #26
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Default Re: Is this the 4X2 Aria?

Quote:
Originally Posted by avisidhu View Post
They have got the pricing wrong from day 1. How can you expect people with an 18 lakh budget to walk into your showroom when you haven't delivered anything above 10 lakhs till now?
The pricing seems a bit steep for a Tata Car. The fully loaded car does feel
worth atleast 15-16 lakhs on Road though. By the way Tata has delivered lots of Safari VX in the 10 lakh+ range, when compared to Maruthi.

Further Just because it has looks of Innova does not mean it has to compete with it . From certain angels it has the CRV feel. So does it mean it has to be priced in 20+ bracket. No
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Old 12th March 2011, 19:54   #27
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Default Re: Is this the 4X2 Aria?

Guys, even I spot a test mule of the Aria often. It is still owned by a dealership here and does rounds. It's a PP model for sure. Easy to mistake these PP test mules for a speculated 4x2.
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Old 2nd August 2011, 14:16   #28
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Default 4X2 Aria launched priced between Rs 11.61 and Rs 14.26 lakh

Tata Aria 4x2 Review added here: http://www.team-bhp.com/forum/offici...ve-review.html (Tata Aria 4x2 : Test Drive & Review)

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Tata Motors on Tuesday launched a new variant of its cross-over vehicle Aria, priced between Rs 11.61 lakh and Rs 14.26 lakh (ex-showroom, Delhi)

Read the last line of this report:

Falling sales: Tata Motors to rejig dealerships - Rediff.com Business

Pradeep

Last edited by Stratos : 3rd August 2011 at 10:16.
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