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Old 21st April 2012, 15:08   #1
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Smile Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin

Yesterday, I got a call from my service advisor in Nippon Toyota, Kalamassery ( Cochin ) that there will be EMR launch event in Cochin. I was thrilled to see the racing version of the Etios and went there at 11:00 am today.

There was one blunder from my side as well.
The manager of PR - Miss. Miriam Macwana told me that she knows Rush of team-bhp. I asked "Who is that?".
She said - "He is one of the main persons behind team-bhp, don't you know him?"
I replied that that's GTO and not Rush. Then, I searched for Rush on team-bhp and understood that GTO and Rush are the same!

Here are some photos from the event.

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-10.48.41.jpg
Kalamassery Nippon Toyota Showroom and Service ready for the EMR launch

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-10.49.02.jpg
EMR Hoardings

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-10.52.06.jpg
Etios and Liva Race versions covered

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-10.55.54.jpg
Love those designs. Completely transformed the otherwise boring looks of the Etios.

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Key features of the EMR concept car ( Etios )

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-10.57.59.jpg
The sport wheels and brake pad

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-10.58.20.jpg
Back view with the spoilers on.

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-10.58.44.jpg
The sport muffler and modified rear bumper

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-10.59.06.jpg
Angled view from the back. Also can notice the redrooster stickers ( Nippon Toyota owner - Babu Moopan mentioned during the press conference that they are getting into a partnership with redrooster for performance mods )

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-10.59.42.jpg
Racing bucket type seat, racing roll bar, and the electronic gauges on the top of the steering.

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-11.00.18.jpg
Side profile

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-11.00.58.jpg
Liva's rear view

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Key specifications for EMR concept car ( Liva )

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-11.01.56.jpg
Side view of the Liva. racing roll bar can be seen

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-11.05.56.jpg
The EMR merchandise

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-11.06.06.jpg
They have a T-Shirt, sipper, Mug and bottle with Toyota emblem on one side and EMR emblem on the other side. I was told that they might start the merchandise from afternoon on.

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-11.09.13.jpg
The simulation track with remote controlled cars on it. Kids will enjoy this section.

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-11.12.21.jpg
The video game section with steering, accelerator, brakes and paddle shifts ( gear ). It looked to be an involving game. Again, another section meant mainly for the kids.

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-11.13.18.jpg
This is where the press conference took place. Reporters from all major local media group were present.

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-12.15.09.jpg
Press meet in progress.

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-13.46.48.jpg
Go-karting section for the kids.

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Posters by Toyota - Car transmission

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Posters by Toyota - Car Ignition

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Posters by Toyota - Car Suspension

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-13.48.36.jpg
The metal felt really light. Maybe because it's all aluminium!

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-13.50.02.jpg
The EMR flag

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That's the gift, I got during the press meet.

Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin-20120421-14.13.09.jpg
Cordless foldable arc mouse, letter pad, a pen and a buffet lunch. Thank you Toyota

The event will be in Cochin for today and tomorrow.

Last edited by GTO : 21st April 2012 at 20:09. Reason: Removing second line which isn't really appropriate. Thanks
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Old 21st April 2012, 16:21   #2
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Default Re: Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin

Finally a good looking Etios, even if it will be limited to track. Btw those Rc cars on simulation car look like Lancer Evo's
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Old 21st April 2012, 16:55   #3
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Smile Re: Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin

Quote:
Originally Posted by agspins View Post
Finally a good looking Etios, even if it will be limited to track.
True. I asked about the possibility of sourcing those kits. They told that it's not possible as of now. But, custom modders can surely take inspiration from those cars. It shouldn't cost too much to convert the stock white colour Etios into something like that. A few stickers, skirting, bumber, spoiler and the car will look very similar to this version.

Quote:
Originally Posted by agspins View Post
Btw those Rc cars on simulation car look like Lancer Evo's
True.
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Old 22nd April 2012, 22:37   #4
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The toyota etios liva trd concept car rolling out of nippon toyota showroom, kalamassery, cochin.


Last edited by Vid6639 : 22nd April 2012 at 23:12. Reason: editing the corrupt video link
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Old 30th July 2012, 19:54   #5
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Default Re: Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin

The RC car thing interested me and thought I will attend the Chennai event this week. That RC is a toy and is not worth visiting.

Moreover dont think this will be any fun unless you are an Etios fan. Race cars and production cars are poles apart.
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Old 5th August 2012, 06:02   #6
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Well not really. The entry fees are a lot less than what vw charges for the polo cup. Karthikeya singhee of autocar tweeted

#Toyota EMR race seat- 1.75L. That provides complete gear including OMP helmets, HANS, & fireproof overalls! Apart from a years racing!!

I believe the polo cup is 8 to 10 lakhs.

I dont know how different the cars are but perhaps a race prepped etios vs a polo would make things interesting.
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Old 9th August 2012, 12:55   #7
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Default Re: Etios Motor Racing Launch at Kalamassery Nippon Toyota, Cochin

I saw the EMR race 3 this Sunday. If I may say so, the series doesn't seem to be as electrifying as the Polo cup. Polo cup does throw up dollops of action. Their seems to be just too much difference in the level of skill of different drivers.This causes tohe field to spread out too much, thus making for a boring race.!
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