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|26th July 2015, 03:30||#31|
Join Date: Jun 2015
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Re: Buddh International - Wedding Banquets & Lawns!
There are reasons for the average Indian Motorsport enthusiast to remain a non participant on the track:
1. A high expense sport. Track days costs INR 20000/- upwards for a single session of maybe an hour or less. This is ridiculous pricing as compared to western countries. For a USD 150 you get a full 08 hour track day. But then, its not the same expense in any comparison. Their average incomes are higher and hence affording a track day makes sense.
2. No insurance in case anything goes wrong. Insurance companies specifically will reject claims if it is brought to their notice that the vehicle was involved in a crash on track. (though I heard somewhere that a limited hi-risk cover of around 2-3 lakhs can be separately arranged by paying a premium at the track event organisers)
3. A performance stock car is not accessible without huge Money. A Mustang with a 3.4 litre V6 starts from USD 20,000/- in the US, which, as per their average incomes is affordable. We get a Vento for that money with a puny 1.5L. Honestly, going for a fast lap in our workhorses aka swifts, i20's is just not that fun.
4. Modifications scene is not too organised. Though we have a number of good tuning shops and the odd dedicated enthusiast, we may be able to count them on our fingertips. Again we pay at least double on the modification spares and equipment. Though labor is still affordable.
What could be done?:
There can be strategic promotional events around the sport by the management to draw in the crowd. Every new business model has its gestation periods, and you have to build the audience for a new product in any market. Marketing should / has to be a part of the investment budget while planing the foray.
Offer decent value & interesting track offerings to first timers.
Provide comprehensive Accidental insurance to members for on track mishaps by having tie ups with Insurance companies.
Make modifications easier to afford and their legal status determined for specific track use. Currently, we can technically be challaned for an Endcan upgrade.
Bigger players need to get involved and open up the market.
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