Go Back   Team-BHP > BHP Worldwide > The International Automotive Scene


Reply
 
Thread Tools Search this Thread
Old 28th May 2011, 16:18   #1
Senior - BHPian
 
theragingbull's Avatar
 
Join Date: Apr 2008
Location: Austin, TX
Posts: 2,602
Thanked: 611 Times
Default Volkswagen's Edible print ad!

Volkswagen is all about the unusual print ads lately. In Norway, the automaker recently offered test drives right inside a print ad. Now, VW South Africa has cooked up a lovely little ad you can eat—and placed it in Auto Trader magazine. "Eat the Road," reads the copy. "Seriously, eat it." The ingredients are listed on the side as "glutinous rice flour, water, salt, propylene glycol, FD&C colour, glycerine."

So you can you can literally eat this road!
Name:  volkswageneattheroad.jpg
Views: 1318
Size:  99.6 KB

Source: Hungry? Why Wait? Try Volkswagen's Edible Print Ad | Adweek
theragingbull is offline   (1) Thanks Reply With Quote
Old 28th May 2011, 19:26   #2
Senior - BHPian
 
ghodlur's Avatar
 
Join Date: Sep 2009
Location: Thane
Posts: 5,041
Thanked: 2,086 Times
Wink Re: Volkswagen's Edible print ad!

This one will be too hard to digest, literally.

VW has been know to come out with some innovative ads, however they cannot pull this one in India considering so many mouths to feed. Kudos to VW for bringing out this.
ghodlur is online now   Reply With Quote
Old 28th May 2011, 20:02   #3
BANNED
 
Join Date: Jan 2007
Location: NAMMA BENGALURU
Posts: 5,613
Thanked: 2,460 Times
Default Re: Volkswagen's Edible print ad!

Quote:
Originally Posted by theragingbull View Post
Volkswagen is all about the unusual print ads lately. In Norway, the automaker recently offered test drives right inside a print ad. Now, VW South Africa has cooked up a lovely little ad you can eat—and placed it in Auto Trader magazine. "Eat the Road," reads the copy. "Seriously, eat it." The ingredients are listed on the side as "glutinous rice flour, water, salt, propylene glycol, FD&C colour, glycerine."

So you can you can literally eat this road!
Attachment 551970

Source: Hungry? Why Wait? Try Volkswagen's Edible Print Ad | Adweek

Thats very unique.

Looks like that ad might make its way into India very soon.

Very funny if we see people eating news paper after they finish reading
PAVAN KADAM is offline   Reply With Quote
Old 28th May 2011, 21:15   #4
Senior - BHPian
 
navpreet318's Avatar
 
Join Date: Jul 2005
Location: Dehradun
Posts: 1,718
Thanked: 826 Times
Default Re: Volkswagen's Edible print ad!

They should tag it in india as "Hungry kya? Le road kha!"...Really innovative marketing.
navpreet318 is offline   Reply With Quote
Old 28th May 2011, 22:01   #5
Team-BHP Support
 
Join Date: Feb 2004
Location: Bangalore
Posts: 11,894
Thanked: 9,742 Times
Default Re: Volkswagen's Edible print ad!

Consider our newspaer delivery boys getting straight to work early morning after their ablutions!
ajmat is offline   Reply With Quote
Old 29th May 2011, 12:37   #6
Senior - BHPian
 
9thsphinx's Avatar
 
Join Date: Oct 2008
Location: Ahmedabad
Posts: 1,042
Thanked: 441 Times
Default Re: Volkswagen's Edible print ad!

This is very unique from an advertising perspective. Ad's are all about who gives on a chance to be the most different from the crowd. People will at least, for once, would want to check out what the hoopla is all about. Salute the brains behind this novel and one of a kind idea. Go VW!
9thsphinx is offline   Reply With Quote
Old 29th May 2011, 14:54   #7
Senior - BHPian
 
MileCruncher's Avatar
 
Join Date: Jan 2009
Location: Mumbai
Posts: 3,992
Thanked: 356 Times
Default Re: Volkswagen's Edible print ad!

Really amazing concept. And goes really well also with the product Golf R!

That car is trully meant to eat the road. May be the prospective drivers are also supposed to adapt themselves to that.
MileCruncher is offline   Reply With Quote
Old 31st May 2011, 12:53   #8
BHPian
 
Join Date: Dec 2010
Location: bangalore
Posts: 182
Thanked: 132 Times
Default Re: Volkswagen's Edible print ad!

Brilliant work by the agency DDB, for creative guys like me, working in an agency like DDB and handling a brand like VW would truly be a dream come true
aadithsince1980 is offline   Reply With Quote
Old 1st June 2011, 19:21   #9
BHPian
 
Join Date: Apr 2011
Location: New Delhi/Dhaka
Posts: 163
Thanked: 60 Times
Default Re: Volkswagen's Edible print ad!

Quote:
Originally Posted by theragingbull View Post
Volkswagen is all about the unusual print ads lately. In Norway, the automaker recently offered test drives right inside a print ad. Now, VW South Africa has cooked up a lovely little ad you can eat—and placed it in Auto Trader magazine. "Eat the Road," reads the copy. "Seriously, eat it." The ingredients are listed on the side as "glutinous rice flour, water, salt, propylene glycol, FD&C colour, glycerine."

So you can you can literally eat this road!
Attachment 551970

Source: Hungry? Why Wait? Try Volkswagen's Edible Print Ad | Adweek

I have only one question.How does it taste?
Kishan Shah is offline   Reply With Quote
Old 1st June 2011, 20:49   #10
Awaiting Email Confirmation
 
Join Date: Mar 2009
Location: ............
Posts: 3,260
Thanked: 4,212 Times
Default Re: Volkswagen's Edible print ad!

This may be an innovative ad, but I feel, it is yucky, yucky for me from aesthetics/health point of view.
J.Ravi is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Best way to print RAW images from camera? androdev Gadgets, Computers & Software 14 11th December 2009 10:47
Problems with large print jobs. EDIT : Solved! GTO Gadgets, Computers & Software 21 12th November 2009 20:31
Google India added Driving Directions feature with facility to print detailed maps samdarshi.pali Route / Travel Queries 13 25th May 2009 21:12
Fiat Adventure - New Print Advt hasopi The Indian Car Scene 60 29th July 2005 13:53


All times are GMT +5.5. The time now is 16:23.

Copyright ©2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks