Go Back   Team-BHP > BHP Worldwide > The International Automotive Scene


Reply
 
Thread Tools Search this Thread
Old 31st July 2011, 07:33   #1
Senior - BHPian
 
Join Date: Apr 2010
Location: Chennai
Posts: 1,101
Thanked: 600 Times
Default Ford celebrates 35th Year and 15 Million units of Fiesta

After Honda, it is now the turn of Blue Oval to celebrate an anniversary. Not just another anniversary, but one which the company would be proud of and also that has a great significance to India. Let me break the secret without leaving any time for guesses. I am talking about the Ford Fiesta turning 35 and coincidentally reaching the 15 Million units sales milestone at the same time. Over the years, precisely from 1976 to 2011 and continuing, the Fiesta has set the Ford flag flying high with unprecedented popularity across the world, especially in Europe.

The Indian connection with the Fiesta started as early as 1999. The Ford Ikon, which became wildly popular in India as 'The Josh Machine' and which was Ford's first real success in India, was based on the Mk IV Fiesta. In fact, the front end was exactly similar to the Fiesta hatchback with only a boot added to increase its practicality and appeal in the Indian market. Then came the current Fiesta Classic sedan, which was loosely based on Mk V Fiesta hatchback, but Ford smartly disguised it as a distinct model.

The Figo, which turned around Ford's fortunes in India bringing in unprecedented volumes and popularity, was again based on the Mk V Fiesta and the similarity was pretty obvious to everybody. The current Mk VI Fiesta is a hugely-successful and best-selling model for Ford not only in Europe, but also in other significantly important markets like China and rest of Asia. The sedan variant has just been launched in India and it looks promising.

To celebrate the occasion, Ford has released a Press Note and a set of photos showing the various generations of the Fiesta.

ARTICLE & PICS SOURCE: Autoblog -- We Obsessively Cover The Auto Industry

Ford Fiesta Celebrates 35th Birthday with Refreshing Facelift; Popular Small Car Reaches 15 Million Production Mark

2011 marks 35 years since the 1976 launch of the Ford Fiesta – a car that has achieved iconic status in Europe and around the world

15 millionth Fiesta produced in July, with demand for the sixth generation model showing no signs of waning

Ford celebrates Fiesta landmarks with interior and exterior revisions and upgrades to keep the highly popular model on top of its game

COLOGNE, Germany, July 29, 2011 – The Ford Fiesta is celebrating two milestones in the summer of 2011, reaching its 35th birthday with a total of 15 million cars produced worldwide.

But despite turning 35, Fiesta is showing no signs of a mid-life crisis. In fact, it looks sharper than ever inside and out thanks to a refreshing facelift.

The Ford Fiesta reached the 15 million production landmark this month, a figure boosted by the popularity of the latest generation model. Ford has built a million of the current model since it debuted 28 months ago.

As Europe's best-selling small car in 2009, 2010 and on track to accomplish the same feat in 2011, the Fiesta is one of Ford's greatest success stories – appealing to several generations of drivers with its attractive styling, practicality, efficiency and performance.

"The Fiesta is a special car that has a special place in the hearts of European customers and car lovers around the world," said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. "It's a testament to the original Fiesta from 1976 and the engineers who have developed and improved the car through more than three decades that the Fiesta remains one of the world's most popular cars.

"Times and technologies have changed, but as long as the Fiesta continues to deliver the style, economy and performance elements that have been present from the very beginning, it will remain an enduring success."

"With 15 million sales worldwide, the customer response to the Fiesta as a small car package speaks for itself, and we hope the carefully selected upgrades to the current Fiesta will further improve its appeal to small car drivers across the globe."

The very first Fiesta was produced in Valencia, Spain, in 1976 as Ford's practical and economical response to a fuel crisis that was gripping the world, and it immediately tapped into a small car demand in Europe and around the world.

Valencia continues to build the current Fiesta production with Ford's manufacturing plant in Cologne, Germany, now producing the majority of new Fiestas. The Fiesta also is built in Nanjing, China, Rayong, Thailand, and Cuautitlàn, Mexico.

Thirty-five years, six generations and 15 million cars after its debut, the Fiesta continues to offer practicality, style and efficiency to car buyers of all ages.
Attached Thumbnails
Ford celebrates 35th Year and 15 Million units of Fiesta-1976-mk-i-fiesta.jpg  

Ford celebrates 35th Year and 15 Million units of Fiesta-1984-mk-ii-fiesta.jpg  

Ford celebrates 35th Year and 15 Million units of Fiesta-1996-mk-iv-fiesta.jpg  

Ford celebrates 35th Year and 15 Million units of Fiesta-1999-mk-iv-fiesta-facelift.jpg  

Ford celebrates 35th Year and 15 Million units of Fiesta-2001-mk-v-fiesta.jpg  

Ford celebrates 35th Year and 15 Million units of Fiesta-2008-mk-vi-fiesta.jpg  

Ford celebrates 35th Year and 15 Million units of Fiesta-19762011-fiesta.jpg  

arvi86 is offline   Reply With Quote
Old 28th September 2011, 11:42   #2
Senior - BHPian
 
ghodlur's Avatar
 
Join Date: Sep 2009
Location: Thane
Posts: 5,041
Thanked: 2,086 Times
Smile Re: Ford celebrates 35th Year and 15 Million units of Fiesta

Ford, UK is coming up with a limited edition Fiesta hatchback called the Metal edition. The hatch comes with a 132BHP & 118 pound feet Torque 1.6lts tweaked engine which boasts 62mph speed in 8.7 secs. Ford is going to build only 1000 of such cars.

This limited edition is going to be available in 3 colours - Panther black, Midnight sky and Frozen White. More details in the link.

Ford Fiesta Metal edition heads for UK
ghodlur is offline   Reply With Quote
Old 28th September 2011, 11:49   #3
Senior - BHPian
 
vnabhi's Avatar
 
Join Date: May 2007
Location: DC -> DC
Posts: 5,270
Thanked: 1,235 Times
Default Re: Ford celebrates 35th Year and 15 Million units of Fiesta

Nice to know of this milestone.

The hatch version of the lastest version looks real hot. I wonder why Ford did not introduce it here so far.

Despite the Mark VI selling well world-wide, it is not at all doing good in India due to their pricing blunder. Moreover, the Indian version has been trimmed of power.
vnabhi is offline   Reply With Quote
Old 28th September 2011, 12:42   #4
Distinguished - BHPian
 
CrAzY dRiVeR's Avatar
 
Join Date: Jun 2006
Location: Bangalore / TVM
Posts: 8,974
Thanked: 16,768 Times
Default Re: Ford celebrates 35th Year and 15 Million units of Fiesta

And they sell three generations simultaneously in India. Like Maruti is doing with 800 - Alto - A-star.
  • Gen 4 sedan as Ikon.
  • Gen 5 facelift as Figo.
  • Gen 5 sedan as Fiesta Classic (though it is a thorough new model for India based on the Gen 5 platform)
  • Gen 6 as the new Fiesta.

Except for the new Fiesta, they have made all the others into success stories. The new one is a brilliant package, but unless they correct the market positioning - i dont see it succeeding the same way as the others in the list.
CrAzY dRiVeR is offline   Reply With Quote
Old 28th September 2011, 17:31   #5
Senior - BHPian
 
MaserQ's Avatar
 
Join Date: Oct 2006
Location: Bangalore
Posts: 1,156
Thanked: 51 Times
Default Re: Ford celebrates 35th Year and 15 Million units of Fiesta

Fantastic achievement for Ford. The Fiesta remains a true driver's delight.

Quote:
Originally Posted by vnabhi View Post
The hatch version of the lastest version looks real hot. I wonder why Ford did not introduce it here so far.
Way better than its rear-heavy sedan sibling. But Ford says it might turn out too expensive in hatch form, which the sedan already is!
MaserQ is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Ford celebrates 40 years of the Fiesta with a very special convoy RavenAvi The International Automotive Scene 5 22nd July 2016 10:35
Land Rover celebrates 2 million Defenders through a special edition! RavenAvi The International Automotive Scene 0 22nd June 2015 16:17
35th National Arm Wrestling Championship-2011. hellletloose Shifting gears 4 11th June 2011 20:43
Maruti Suzuki sells over a million units in 2009-10 Dippy The Indian Car Scene 1 2nd April 2010 16:57
Hero Honda sells over 4.5 million units in 2009-10 Dippy Motorbikes 0 2nd April 2010 11:40


All times are GMT +5.5. The time now is 11:56.

Copyright ©2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks