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Old 7th August 2011, 23:08   #1
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Default Sergio Marchionne CEO, Chrysler Motors- The Man to Watch Out For!

Sergio Marchionne, the CEO, Chrysler Motors Corporation is now the script writer of "The Chrysler Miracle- 2011."
The company was founded by Walter P. Chrysler in 1925 and had a good going.It encountered turbulence for the first time in the late 1970's. Since the early 1980’s (bailed out by the U.S. Government with a $ 1.5 billion loan guarantee in 1979) after being steered by Lee Iacocca, another iconic CEO, it took over American Motors in 1987 with a view to reach out into the SUV/UV market with the Jeep brand.
Chrysler was taken over by Daimler Benz in 1998 for $ 37 billion to form a new entity Daimler Chrysler. The company remained the third largest car maker but Daimler Benz soon found the going tough and resold the company to Cerebrus a private equity firm. By 2008, the recession took its toll and the company had to seek a Federal bailout package along with General Motors as both were on the brink of liquidation. So fed up was Cerebrus with Chrysler that it offered to sell Chrysler to the US government for $ 1 in 2008.The company ultimately filed for bankruptcy in 2009, merged with Fiat and got loan guarantees of $ 7.6 billion from the U.S. Government.
Italian- Canadian sweater or polo shirt clad, chain smoking CEO Sergio Marchionne (pronounced Mar-kee-own-ee) who was CEO, Fiat and largely responsible for the Great Fiat Turnaround of 2005, took over the reins of Chrysler. The retro- Fiat 500 launch was to his credit.
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(picture source- Bloomberg businessweek)
The company Chrysler Motors was losing $ 1 billion every year. His mission was to rescue the company and he moved on the Fast Forward mode.
Chrysler has made profits in May 2011 and has started repaying the $ 7.6 billion loan well ahead of schedule. President Obama had visited the company plant at Toledo, Ohio in June 2011 and said “What you’ve done vindicated my faith.”
Sergio quipped “Obama’s visit is the cheapest bloody advertising I can get.” The CEO is a perfect case of one who leads by example and stays visibly onstage. His five year plan for Chrysler was executed wherein he wanted executives to directly report to him creating what he calls as a “tribal bond” with the managers. He believes that the great model CEO is dead. Marchionne vacated his lavish penthouse office for a very modest one. Marchionne's career has seen a wide spectrum of disciplines from law to accountancy to banking and now auto making. He has become a full time car company CEO and his favorite quote is "I've been to hell and back and still dare to dream".
The CEO took a great risk by roping in controversial pop star, white rapper Eminem for the company's publicity. Eminem became brand ambassador for the Chrysler 200 with the famous Super Bowl ad. The result was astounding.
(with some inputs from Newsweek June 13, 2011 issue)

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Old 8th August 2011, 09:56   #2
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Default Re: Sergio Marchionne CEO, Chrysler Motors- The Man to Watch Out For!

I read this (or something to this effect) sometime back, at a meeting for reviewing revamped design for Chrysler Sebring (if you ask me, one of the worst from Chrysler stable I have driven) he said that he cant let them sell the car! And by the end of the meeting Sebring had a new engine, transmission, interiors and a new name!!! Chrysler 200!
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Old 8th August 2011, 20:25   #3
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Default Re: Sergio Marchionne CEO, Chrysler Motors- The Man to Watch Out For!

The CEO appears to be quite an interesting personality. Taking over the Chrysler baton in June 2009, after the automaker was battered for a full decade with inattention and the fact that Chrysler was well past its prime needs guts of steel.
He told his workers that he will tolerate failure only to a certain limit. And beyond that the worker will be gone. The Eminem commercial of 2010 was the costliest airtime that anyone had paid for in the U.S.. For some more facets of his personality, I quote Wikipedia "Marchionne often works around the clock, only sleeping for a few hours at a time on his private jet as he flies between the United States and Italy. At one time, he carried a backpack with six Blackberry phones in it, one for each corporation he managed. Marchionne has also been described as temperamental and impatient, especially towards what he feels is incompetence of those working under him."
Some more Marchionne matter in Forbes on this link:
At Chrysler, Marchionne Again Spins Straw Into Gold - Joann Muller - Transmissions - Forbes
But the one area that Chrysler has ignored is a booming market like India. It has no presence here as Chrysler or through any of the brands it makes. Even the Jeep brand that was a household name, has not yet made a re-entry into India.
Marchionne's top priority now is to bring in a appealing, thrifty small car within the Chrysler range.
Lets only hope this small thing will mark Chrysler's entry into India.
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Old 9th August 2011, 18:36   #4
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Default Re: Sergio Marchionne CEO, Chrysler Motors- The Man to Watch Out For!

nopoint discussing his heroic acts worldwide , when he's doin nothing for his indian operations .
I dont think uses 10mins of his brains in a day to think about the dying indian operation than jus trying to build his empire in the west .

Let him do something with failing operations like India & improve sales figures. Then lets call him maverick or watever
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Old 9th August 2011, 20:01   #5
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Default Re: Sergio Marchionne CEO, Chrysler Motors- The Man to Watch Out For!

@anjan_c2007,

Thank you for putting up this thread. I was just reading a few days ago about the new Jeeps and how the Grand Cherokee was getting rave reviews. It was just then that I saw your thread and read up on Chrysler's activities including the new 200.

Not often that we see threads dedicated to people like Mr. Marchionne, whose actions invisibly leave an impression on the automotive world. People have forgotten motoring greats like Soichiro, Toyoda, Iacocca, etc., and have no real grasp on the impact of such people in our lives. The selfless drive that they had in pursuing greatness. Sorely lacking in today's world, and unheard of in India. So, stories of people like Mr. Marchionne are refreshing to read.

@motor spirit, Guess the lakhs of multijet diesel engine equipped cars in India was not contribution enough for you. It made the diesel hatchback segment in India. Repaying $7.6 billion loan ahead of time might have also distracted him from your Punto issues.

Cheers.
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Old 9th August 2011, 20:26   #6
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Default Re: Sergio Marchionne CEO, Chrysler Motors- The Man to Watch Out For!

Sergio has pulled off the impossible !!

The new Grand Cherokee, Durango and the 300 are all top class.

The new 200, the interior has gone from worst in class to best in class.

Although I must say, I don't like the new Chrysler grille and the styling used on the 200 and the minivan.
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Old 9th August 2011, 22:25   #7
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Default Re: Sergio Marchionne CEO, Chrysler Motors- The Man to Watch Out For!

Quote:
Originally Posted by motor spirit View Post
nopoint discussing his heroic acts worldwide , when he's doin nothing for his indian operations .
I dont think uses 10mins of his brains in a day to think about the dying indian operation than jus trying to build his empire in the west .

Let him do something with failing operations like India & improve sales figures. Then lets call him maverick or watever
motor spirit I think we are discussing the international achievements of an achiever on a thread under The International Automotive Scene.
Though a passing reference can be made to the Indian scenario, inaction by the CEO on the Indian front is not a major issue. Even the current Australian sales of Fiat are too dismal with room for greater improvement as a matter of fact.
As our friend gthang has pointed out about the Fiat MJD engine, it is indeed this engine and the Punto that resurrected Fiat from a near bankruptcy about six years ago. GM had acquired equity in Fiat and had a role in bailing it out. Come the Marchionne phase following this bailout, Fiat has become a profitable company and has acquired enough financial clout to bail out Chrysler as of now.

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Old 10th August 2011, 07:41   #8
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Default Re: Sergio Marchionne CEO, Chrysler Motors- The Man to Watch Out For!

Its really refreshing reading about Automotive greats like Marchionne and the way they brought back ailing giants back to life. Few other people worth reading are Carlos Ghosn's Nissan Revival and Iacocca's Chrysler.

Cheers
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Old 10th August 2011, 07:46   #9
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Default Re: Sergio Marchionne CEO, Chrysler Motors- The Man to Watch Out For!

Sergio has been the most dynamic leader off lately in global automobile industry in recent years. at the time , when other were fighting for survival, in the global recession , this guy was out shopping , looking for acquisitions.

Just to quote from Fiat Spa,s official website

http://www.fiatspa.com/en-US/media_c...pointments.pdf

FIAT is official the majority stake holder in Chrysler and it's baord has been re - structured as per above announcement. already FIAT has re badged Dodge Journey as FIAT freemont and launched it recently in American / market .a needless to say Our very Own Mr Tata also sits on board FIAT Spa along with Mr sergio .reason why TATA has a collaboration with FIAT in india .
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Old 24th August 2011, 20:58   #10
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Default Re: Sergio Marchionne CEO, Chrysler Motors- The Man to Watch Out For!

Some of the Sergio Marchionne's Quotes of late:

- He agrees that despite all of the hype and push for electric vehicle motoring, people are starting to realize that EVs don’t have the potential that everyone seems to be promising because, well, EVs have been found to be very impractical and don’t suit many drivers’ needs.

- A few days back he quipped that plans by Chinese companies to export autos pose an "enormous" risk to established car makers based in Europe and North America, Mr. Marchionne said during his keynote speech at an annual automotive conference at Traverse City, Michigan, US of A on 04/08/2011.

- He will change Chrysler's board by month's end (August 2011) and said he could retire sometime after 2015. "There is going to be a guy after me, I guarantee you," he said. "Don't focus on the date, I would focus on the process." Regarding his own position, Mr. Marchionne said he has "always believed my successor would come from the inside.This large management team, where we have 22 people representing nine nationalities, is designed to be a proving ground for people to sit and manage," he said. "It's more than likely my successor will come from that structure."

- Fiat SpA will stay in its joint venture with Indian partner Tata Motors but it will seek to change the terms of the agreement, the chief executive of the Italian car maker said.He was frustrated by the dismal sales by Fiat India-Tata JV.
"The terms will change but the project will keep going ahead," Sergio Marchionne told reporters on the margins of an event held in this coastal town of Rimini, Italy, on 22/08/2011

- On the European sovereign debt crisis and the looming danger to the Italian economy, he suggested that Eurobonds could be the only solution to the worsening situation.They would be commonly issued on behalf of the 17 Euro-zone governments, making the bloc collectively liable for the region's debt. "Its a complicated matter, but if there is no sharing of risks among European countries, I don't know how we can move forward."the CEO said on 22/08/2011.
Fiat is one of the biggest companies in Italy, making a big contribution to its economy.

-The CEO has unveiled plans to have a single management for Fiat-Chrysler and has mooted a new headquarters possibly at The Netherlands for Fiat-Chrysler. He has also begun selecting a single executive team to oversee the companies' business operations, said people familiar with the matter. Currently, Fiat and Chrysler each has its own team of 25 executives who separately report to him.

-Improving the CAFE ratings (Corporate Average Fuel Economy) of the gas guzzlers from Chrysler Motors he said was among his priorities."The Chrysler 300 will get 31 mpg on the highway when equipped with a V-6 engine and a new eight-speed automatic transmission. The 300 it replaced got 27.5 mpg when equipped with a V-8. The U.S. new car fleet must reach an average of 54.5 miles per gallon by 2025, double the current standard." he said.

(Inputs from USA Today, Forbes.com, Wall Street Journal, Bloomberg News, huffingtonpost.com )

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Old 16th October 2011, 21:27   #11
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Default Re: Sergio Marchionne CEO, Chrysler Motors- The Man to Watch Out For!

Sergio Marchionne will be the keynote speaker at the Automotive News World Congress to be held at Detriot during January 10-12 , 2012.
Chrysler has the Dodge Ram PU as the third best selling car in the US selling 24,656 units, a 46% rise above its September 2010 sales figures.It features in the US Top 20 car sales chart for September 2011 at no. 3.
Chrysler in all sold 127,334 units during September 2011 as compared to 100,077 units in September 2010, a a 27.2 % rise.

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Old 25th November 2011, 22:57   #12
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Default Re: Sergio Marchionne CEO, Chrysler Motors- The Man to Watch Out For!

The CEO Chrysler and Fiat was awarded with The Deming Cup 2011 on 02/11/2011 for Operational Excellence by the W. Edwards Deming Center at the Columbia Business School.
Meanwhile Sergio Marchionne has temporarily lost out on one front. He had hired a junior lady VW executive to propel sales of the Fiat 500 in the US. It was intended that the Fiat 500 will do what the BMW Mini did a decade ago in the US- RISE not no, it has'nt risen yet. Now realising that the sales of the Fiat 500 were going nowhere in the US, Laura Soave, 39, (ex- VW) was out and Tim Kuniskis, 44, a Chrysler sales and marketing executive since 1992, is taking over.
The old joke goes in the US that Fiat stands for "Fix It Again Tony."
So the new lady executive will be facing an uphill task to make the Fiat brand acceptable and also augur well for the Fiat 500 sales.More here:
Sergio Marchionne's bad bet at Fiat - Fortune Features
A blog here reads:
"It ain't Soave--it's the car. It's overpriced, underpowered, and girly.
Oh, and J-Lo sure doesn't help. "
Thats news J Lo was the Brand Ambassador!

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Old 12th December 2011, 20:37   #13
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Default Re: Sergio Marchionne CEO, Chrysler Motors- The Man to Watch Out For!

Time has featured FIAT and Chrysler CEO Sergio Marchionne on its cover for the December edition.(except for US)

Chrysler has become Fiat's mainstay this year, comprising two-thirds of Fiat's third-quarter profit. Getting Chrysler was a masterclass act by Sergio.
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Old 22nd December 2011, 20:48   #14
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Default Re: Sergio Marchionne CEO, Chrysler Motors- The Man to Watch Out For!

Sergio Marchionne states amid the looming Euro debt crisis that Fiat may pull out of Italy altogether.That's quite a impact-making statement by the CEO who may be having some road map on his mind.The eroding consumer confidence in Europe and the indecision amid the prolonged debt crisis has become worrisome for the carmakers.
The link:
BBC News - Car makers warn debt crisis will damage industry
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Old 9th March 2012, 20:55   #15
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Default Re: Sergio Marchionne CEO, Chrysler Motors- The Man to Watch Out For!

Monsieur Sergio Marchionne CEO Fiat and Chrysler and Chairman, European Auto Manufacturers Association feels that Europe's car industry has the production capacity to build 20 % more vehicles than they are currently able to sell, an imbalance that hurts both their ability to compete and bottom line, especially as European sales tumble.
In his words " If I could do only one thing, it would probably be to create a flexible work environment to manage supply and demand."
The reaction comes in the backdrop of the fact that the production lines are lying idle in the European auto companies and are eating up valuable funds.
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