Go Back   Team-BHP > BHP Worldwide > The International Automotive Scene

Thread Tools Search this Thread
Old 14th November 2012, 02:22   #31
Senior - BHPian
thedreamcatcher's Avatar
Join Date: Mar 2009
Location: Dubai
Posts: 1,205
Thanked: 62 Times
Default Re: Suzuki announces Closing of USA Operations. Filing for Bankruptcy

Suzuki did not have any worthy cars for the developed markets. Nothing that could create a sense of appeal. And quite frankly, its about time they exited those developed markets. The least that the company could have done would have been to differentiate its product offering between developed markets and emerging markets like India. If you want to sell a car like the Swift in the US or even closer in developed automotive markets such as the UAE, you are drawing up a chapter 11 story.

There are several companies that follow this diverse strategy of differentiating its product offering, Hyundai does it, so does Honda, Nissan, Toyota etc.

But that said, India is a big market for Suzuki and they may not choose to change their image of being a mass market manufacturer, by upping the quality or their portfolio standards. The segment they are catering to, does not bother about that. Period. In essence, you will see more versions of small cars coming out, more diesel variants and so on
thedreamcatcher is offline   Reply With Quote

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Similar Threads
Thread Thread Starter Forum Replies Last Post
Maruti to become bigger than Suzuki's global operations S2!!! The Indian Car Scene 65 10th May 2018 18:30
Ralliart announces it is closing its doors... so what does that mean for Mitsubishi? khanak The International Automotive Scene 4 10th April 2010 13:50
IT Returns - e-filing in Bangalore? Haque Shifting gears 63 28th March 2010 10:06
Help needed regarding filing a case against Daimlerchrysler omaragra The Indian Car Scene 37 11th July 2009 14:20

All times are GMT +5.5. The time now is 23:53.

Copyright 2000 - 2018, Team-BHP.com
Proudly powered by E2E Networks