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|14th November 2012, 02:22||#31|
Senior - BHPian
Join Date: Mar 2009
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Re: Suzuki announces Closing of USA Operations. Filing for Bankruptcy
Suzuki did not have any worthy cars for the developed markets. Nothing that could create a sense of appeal. And quite frankly, its about time they exited those developed markets. The least that the company could have done would have been to differentiate its product offering between developed markets and emerging markets like India. If you want to sell a car like the Swift in the US or even closer in developed automotive markets such as the UAE, you are drawing up a chapter 11 story.
There are several companies that follow this diverse strategy of differentiating its product offering, Hyundai does it, so does Honda, Nissan, Toyota etc.
But that said, India is a big market for Suzuki and they may not choose to change their image of being a mass market manufacturer, by upping the quality or their portfolio standards. The segment they are catering to, does not bother about that. Period. In essence, you will see more versions of small cars coming out, more diesel variants and so on
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